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Viral Marketing Techniques, Examples and Tips

Eddron by Eddron

Viral Marketing

So how do you use viral marketing to tap into other peoples' trusted networks? Through research, experience, and occasional opinions, this lens helps explore this question in hopes of improving its readers' ability to successfully execute a viral initiative.

Viral Learning Center

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VOTE: What helps ideas turn viral?

Rank them as you see fit.

Picture this: you've just come across an interesting website with a tell-a-friend button. What would make you want to click that button the most?

In your opinion, what are the most powerful benefits/incentives? You can vote for more than one thing. You can even vote things down!

So, cast your vote!

1

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Entertain Others

Make other people laugh.3 points

2

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Benefit in Numbers

To personally benefit from the product you need to sign up other people. More people the bigger the benefit (e.g. Skype).3 points

3

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Competition

This usually involves challenging someone to a game.3 points

4

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Influencer

Allows you to become the leader of the pack. Spreading the message will help build your reputation as an infuencer or leader(the more you influence, the more powerful you become).2 points

5

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Social Needs

Desire to be part of the herd or share an experience.2 points

6

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Fear

Motivation based on fear of death, illness, isolation, shame, etc.1 point

7

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Knowledge Gap

A situation is created where the visitor has to invite people to fill in gaps in her/his knowledge. Family history is a good example of this.1 point

8

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Financial Gain

Commission, free samples, bribes...you get the picture.0 points

9

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Entertain Yourself

Ability to surprise, trick, scare or embarrass someone.0 points

10

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Ultruism

Help friends just because it's the right thing to do. It gives you that warm fuzzy feeling.0 points

4 Simple Rules for Viral Marketing

1. Simple to Understand - if you can't describe the concept in one sentence, it's probably not going to work.

2. Simple to Use - keep it dead simple for the user to use - life is complicated enough.

3. Simple to Find - seed your viral marketing campaign (blogs, emails, ads, websites, etc) and make it easy to find.

4. Simple to Share - make it easy for people to tell others.

Excerpts from iClickNation.com

A quick dose from a viral marketing blog

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Great Books for Viral Marketing

Great books for help you plan a successful viral marketing campaign.

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Tell me what you think

  • mydigitalcameras Mar 28, 2011 @ 3:39 am | delete
    len you are best 4mp digital cameras
  • textadexchanges Feb 4, 2009 @ 2:56 pm | delete
    I Love Your Lens! 5 Stars! My Web Traffic Robot
  • Frank Oct 28, 2008 @ 4:43 pm | delete
    no real info of value.
    Tips?
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This UpMarket page written by

Eddron

For over a decade, Ed has been trying to convince people that marketing is indeed a noble profession. He has freelanced at numerous ad agencies and honed... more »

Deluxe. Remarkable. Creative. Unusual. Successful. Upmarket businesses push the envelope -- does yours?

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