Viral Marketing
So how do you use viral marketing to tap into other peoples' trusted networks? Through research, experience, and occasional opinions, this lens helps explore this question in hopes of improving its readers' ability to successfully execute a viral initiative.
Viral Learning Center
VOTE: What helps ideas turn viral?
Rank them as you see fit.
Picture this: you've just come across an interesting website with a tell-a-friend button. What would make you want to click that button the most?
In your opinion, what are the most powerful benefits/incentives? You can vote for more than one thing. You can even vote things down!
So, cast your vote!
Benefit in Numbers
To personally benefit from the product you need to sign up other people. More people the bigger the benefit (e.g. Skype).3 points
Influencer
Allows you to become the leader of the pack. Spreading the message will help build your reputation as an infuencer or leader(the more you influence, the more powerful you become).2 points
Knowledge Gap
A situation is created where the visitor has to invite people to fill in gaps in her/his knowledge. Family history is a good example of this.1 point
Entertain Yourself
Ability to surprise, trick, scare or embarrass someone.0 points
Ultruism
Help friends just because it's the right thing to do. It gives you that warm fuzzy feeling.0 points
4 Simple Rules for Viral Marketing
2. Simple to Use - keep it dead simple for the user to use - life is complicated enough.
3. Simple to Find - seed your viral marketing campaign (blogs, emails, ads, websites, etc) and make it easy to find.
4. Simple to Share - make it easy for people to tell others.
Excerpts from iClickNation.com
A quick dose from a viral marketing blog
Fetching RSS feed... please stand byGreat Books for Viral Marketing
Great books for help you plan a successful viral marketing campaign.
Unleashing the Ideavirus
This book does a fantastic job explaining how "ideaviruses" are created and what crucial elements they must have to be successful. Using real-world examples, Seth Godin eloquently connects the dots of what makes some ideas go viral.
Avg. Customer Rating: 
Made to Stick: Why Some Ideas Survive and Others Die
Have you ever wondered why urban legends are so viral? This entertaining book leaves off where The Tipping Point ended by explaining how marketers can get their product or service to the tipping point. They tackle the concept of "stickiness"and what makes ideas unforgettable. This book is so good that I actually read it twice.
Avg. Customer Rating:
Hey, Whipple, Squeeze This: A Guide to Creating Great Ads, Second Edition
When it first came out, it quickly became a must read within a lot of ad agencies. It's really well written and chuck full of insight and advice on how you can develop a memorable ad. The fact that it's funny, doesn't hurt either.
Avg. Customer Rating:
The Tipping Point: How Little Things Can Make a Big Difference
It can be said that this bestseller is the foundation to so many other marketing books. Gladwell does a great job explaining what it takes to get to the moment when something unusual becomes common. This book will teach you how Connectors, Mavens, and Salesmen can help you create a "social epidemics".
Avg. Customer Rating: 
The Anatomy of Buzz: How to Create Word of Mouth Marketing
A great book about word-of-mouth marketing. It's well structured and full of good ideas, tips, guidelines, and real-life stories about creating buzz. It has interesting information on how to utilize hubs and hop between networks.
Avg. Customer Rating:
Tell me what you think
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- textadexchanges textadexchanges Feb 4, 2009 @ 2:56 pm
- I Love Your Lens! 5 Stars! My Web Traffic Robot
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- Frank Frank Oct 28, 2008 @ 4:43 pm
- no real info of value.
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by Eddron
For over a decade, Ed has been trying to convince people that marketing is indeed a noble profession. He has freelanced at numerous ad agencies and ho...
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