What is ideabreaker.com?
Business Description
ideabreaker is a web based idea management and consulting company. We offer collaborative software and intellectual support in a hosted environment. We use proprietary technology to increase the frequency, quality and success of innovative efforts within individuals and business. This technology greatly improves upon traditional ideation and project management tool sets, and the Company believes that it is in position to capitalize on the growing collaborative movement on the web
What do you do?
Products and Services
ideabreaker's Collaborative Idea Management Platform fuels innovation by translating ideas into action. Unlike existing project management tools, which offer a uniform workspace and rigid functionality, our product adapts to each individual application, evolves in parallel, and delivers tangible results in a fraction of the time. This is accomplished in part by providing an intuitive yet powerful visual interface, stackable applications, and a strong organizational framework. We augment this system by offering industry specific consulting at the request of our customers.
Who is this for?
Target Markets
ideabreaker has two markets: individuals and business. Individuals pay us for secure access to our idea management and project management platform as well as the ability to interface with other users and industry experts in a collaborative environment. Businesses pay us for secure access to our idea management and project management platform to promote collaboration between internal and external stakeholders . In this environment businesses are able to execute precise control over their innovation initiatives while empowering their employees to organically produce positive business results.The Business Technology Optimization market (BTO) surpassed 6 billion dollars in 2007 and is increasing at a 21% compound annual growth rate.*
Who else is trying to do this?
Competitioin
Competitors in idea management primarily offer client software based on dated architecture or require users to purchase multiple components to gain full functionality. ideabreaker's web based platform utilizes emergent technology and provides instant access to our entire product offering. Our system is built upon a highly flexible architecture which allows for rapid unfolding of additional tools and features based upon the needs of our users.
Any Concerns?
Strategies/ Barriers to Entry
Our model is dependent upon acquiring users and incentivizing users so that they maintain their account status. Our approach is to offer the market's most comprehensive and dynamic system of ideation and project management tools at the most compelling price point. Full monetization requires 2000 paying users monthly. Technology is a limited barrier to entry but scale will be the primary obstacle.
How will I be able to get this?
Distribution Model
Our product is distributed through the company's website, and will be made available as a white box solution for enterprise applications.
How do you monetize?
Sales Model
We utilize a freemium model which efficiently drives customers to our product through word of mouth and search engine optimization. We promote conversion by offering increased storage capacity, greater numbers of users, more robust security options, and an enhanced system of support.
What can this do for me and my business?
Customer Problem Solved:
Corporate entities often trade agility for scale and are plagued by stagnation in innovative efforts. Many individuals and emerging businesses lack the resources necessary to fully realize their potential. ideabreaker provides an effective solution to these painful issues at a compelling price.