Online Advertising with Attitude!
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ADVERTISING YOUR BUSINESS ONLINE?
Advertising is THE ONE WORD that can either make or break a business. With the economy in a shambles we can't afford to spend money in advertising that doesn't work.
Right now there is a paradigm shift in the advertising industry from print media to the internet. Advertising medias such as T.V., newspapers and Yellow Pages are becoming less and less effective because more and more people are searching online for more information. With the invention of DVR's how many times have you recorded your favorite show just so you could fast forward through commercials. How many times have you actually looked inside the Yellow pages to find information. Here is another clue a 150 year old Newspaper "Rocky Mountain News" closed their doors in February.
Are you seeing the pattern?
The time is now to start advertising your business online. Of coarse it is a change but life will always be changing and if you're not keeping up with the pace your business is going to fail. Here's a clue; Think about how fast the auto industry is changing, do you really think a mechanic could stay in business if all he knows how to work on are automobiles from the 70's? Wake up people it's a fact of life change will always occur whether you like it or not.
"People always fear change. People feared electricity when it was invented, didn't they? People feared coal, they feared gas-powered engines... There will always be ignorance, and ignorance leads to fear. But with time, people will come to accept their silicon masters."Bill Gates
Advertising online can get very tricky and become very expensive. But I have been an internet guru since 1995 and through the years I have learned the do's and don'ts of advertising and marketing a business online. I would like to share a few of them with you and I can only hope that you will be able to advertise your business faster than it took me.
I will explain the advantages and disadvantages of having a website and how you can
save pennies on the dollar. I am also going to show you ways to make money with your own website that can offset your hosting cost. You will be exposed to new technology and free methods working right from the comfort of your own home.
Before we get started learn How A Frustrated, Over-Worked Georgia Mom Accidentally Stumbled Upon The Exact Steps To Making $154,819.96 A Year As A Super Affiliate,
Using All FREE Methods & Working From Home! "I believe that if you show people the problems and you show them the solutions they will be moved to act." Bill Gates
Right now there is a paradigm shift in the advertising industry from print media to the internet. Advertising medias such as T.V., newspapers and Yellow Pages are becoming less and less effective because more and more people are searching online for more information. With the invention of DVR's how many times have you recorded your favorite show just so you could fast forward through commercials. How many times have you actually looked inside the Yellow pages to find information. Here is another clue a 150 year old Newspaper "Rocky Mountain News" closed their doors in February.
Are you seeing the pattern?
The time is now to start advertising your business online. Of coarse it is a change but life will always be changing and if you're not keeping up with the pace your business is going to fail. Here's a clue; Think about how fast the auto industry is changing, do you really think a mechanic could stay in business if all he knows how to work on are automobiles from the 70's? Wake up people it's a fact of life change will always occur whether you like it or not.
"People always fear change. People feared electricity when it was invented, didn't they? People feared coal, they feared gas-powered engines... There will always be ignorance, and ignorance leads to fear. But with time, people will come to accept their silicon masters."Bill Gates
Advertising online can get very tricky and become very expensive. But I have been an internet guru since 1995 and through the years I have learned the do's and don'ts of advertising and marketing a business online. I would like to share a few of them with you and I can only hope that you will be able to advertise your business faster than it took me.
I will explain the advantages and disadvantages of having a website and how you can
save pennies on the dollar. I am also going to show you ways to make money with your own website that can offset your hosting cost. You will be exposed to new technology and free methods working right from the comfort of your own home.
Before we get started learn How A Frustrated, Over-Worked Georgia Mom Accidentally Stumbled Upon The Exact Steps To Making $154,819.96 A Year As A Super Affiliate,
Using All FREE Methods & Working From Home! "I believe that if you show people the problems and you show them the solutions they will be moved to act." Bill Gates
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The Paradigm Shift In Advertising
- Newspapers Going under
- Reports about newspaper companies closing shop and taking their business online.
A Powerful Online Advertising Solution For Local Businesses!
If your a local business owner then you know how expensive it is to advertise offline as well as online. Offline advertising could cost thousands of dollars to advertise on TV, and print media such as newspapers and the Yellow pages with no real results. For online advertising you could be paying website fees like: programming fees, designer fees, setup fees, maintenance fees, hosting fees, and even placed in a contract.
But now there is an easier, more effective and less expensive way to advertise your business online with or without a website called geo-targeted.
What is geo-targeted?
Geo-targeted is a new technology that allows businesses to target local customers in a particular location based on zip codes. It's very simple, when you place your advertisement online you would choose certain zip codes to target. When a local consumer, located in one of the zip codes you are targeting, makes a search for a product/service you are marketing your ad would appear above everyone else.
Now, Why would you want this technology?
FACT 1: If you're advertising on any of the medias I mentioned earlier you would be throwing away advertising dollars. Advertising on T.V. people can fast forward through commercials using two new technologies called Tivo or DVR. These technologies allow people to record their shows and fast forward through all the commercials.
FACT 2: Advertising in newspapers, a small print ad with no images can cost over $200. Not to mention some of the larger newspapers are either down sizing or closing their doors. Read this article from about.com; http://journalism.about.com/od/trends/tp/paperstimeline.htm
FACT 3: Yellow pages are too expensive for something that is used maybe once a month. The last time I searched for something in the Yellow pages was about 2 or 3 months ago and that was for personal reasons.
The reason can't be any more clearer as to why you would use geo-targeted technology. More and more people are going to the web to find information making offline media ineffective. If you're not catching on to this paragon shift in advertising you may find yourself out of business.
Just to give you some real facts about the percentage of people using the web go to Internet World Stats. They give usage and population statistics.
But now there is an easier, more effective and less expensive way to advertise your business online with or without a website called geo-targeted.
What is geo-targeted?
Geo-targeted is a new technology that allows businesses to target local customers in a particular location based on zip codes. It's very simple, when you place your advertisement online you would choose certain zip codes to target. When a local consumer, located in one of the zip codes you are targeting, makes a search for a product/service you are marketing your ad would appear above everyone else.
Now, Why would you want this technology?
FACT 1: If you're advertising on any of the medias I mentioned earlier you would be throwing away advertising dollars. Advertising on T.V. people can fast forward through commercials using two new technologies called Tivo or DVR. These technologies allow people to record their shows and fast forward through all the commercials.
FACT 2: Advertising in newspapers, a small print ad with no images can cost over $200. Not to mention some of the larger newspapers are either down sizing or closing their doors. Read this article from about.com; http://journalism.about.com/od/trends/tp/paperstimeline.htm
FACT 3: Yellow pages are too expensive for something that is used maybe once a month. The last time I searched for something in the Yellow pages was about 2 or 3 months ago and that was for personal reasons.
The reason can't be any more clearer as to why you would use geo-targeted technology. More and more people are going to the web to find information making offline media ineffective. If you're not catching on to this paragon shift in advertising you may find yourself out of business.
Just to give you some real facts about the percentage of people using the web go to Internet World Stats. They give usage and population statistics.
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After watching this video, start advertising your business NOW by contacting us at advertisenow@idealadchoice.com
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By David G. Thomson
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