Review
In Unleashing the Ideavirus, Seth Godin says your idea is contagious, like the flu. But hold on - he's not being insulting. If you think of your idea as a virus, says he, you can "infect" the marketplace by motivating customers to talk about your product.
He stretches this metaphor to explain how to captivate powerful "sneezers" so they will spread the word. Not a pretty picture, if you are a literal type of person, but you get the concept.
For the right product or service, this is an alternative to advertising (or, as Godin calls it, "interruption marketing"). Though he builds on multi-level marketing concepts, Godin distances himself from their negative image. He writes in a breezy, easy style, with examples, charts and illustrations. If you want to spread the word about this book, we suggest that you just cough politely on someone in marketing, advertising or sales.
He stretches this metaphor to explain how to captivate powerful "sneezers" so they will spread the word. Not a pretty picture, if you are a literal type of person, but you get the concept.
For the right product or service, this is an alternative to advertising (or, as Godin calls it, "interruption marketing"). Though he builds on multi-level marketing concepts, Godin distances himself from their negative image. He writes in a breezy, easy style, with examples, charts and illustrations. If you want to spread the word about this book, we suggest that you just cough politely on someone in marketing, advertising or sales.
Seth Godin's Book -
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Unleashing the Idea Virus
Amazon Price: (as of 07/11/2009)
List Price: $18.00
Used Price: $4.55
Amazon Review 1
- Ilya Grigorik (Toronto, ON, Canada)
Two hundred years ago, land was the principal currency; one-hundred years ago, factories drove the market; today, our society values knowledge, and ideas above all else. In this book, Seth Godin tells us how to create and leverage this dynamic in our favor; he describes how ideaviruses are created, propagated and sustained. If you want to know what a successful ideavirus must have, how to find the target audience, or how to get influencers (sneezers) to talk about your product, this is a book for you! Also, don't forget that you can get a free e-copy of this book from his website!
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What's The Buzz Around the Book ?
- The Idea Virus | kelpdesign
- Claimed to be the most downloaded eBooks of all time, Unleashing the Idea Virus discusses the transition in today's economy from farms, factories to idea.
- 36 - No, Make That 59 - Free eBooks For Authors | www.publetariat.com
- Unleashing the Idea Virus is about word-of-mouth marketing. 4. Assaulting a Writer's Thinking by Lea Schizas This eBook is available via Free-ebooks.net, once you've registered. In fact, there are 44 results under the Writing and ...
- Unleashing the Idea Virus
- if u'r a wanna-be entrepreneur and have not already read it, go read Unleashing the Idea Virus by Seth Godin (free, pdf). Permalink | Leave a comment ยป
- Unleashing The Idea VIRUS
- Unleashing the Ideavirus (The #1 most downloaded eBook in history.) Hyperion| 2001 | ISBN-13: 978-0786887170 | English | 197 pages | PDF | 1.5 MB Turn your ideas into epidemics by helping your customers do the marketing for you. ...
Seth Godin Tweets
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- Wish Seth Godin a happy birthday... by making a difference. http://tr.im/sethbday #sethbday
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- Heretics are the new leaders. The ones who challenge the status quo, who get out in the front [...], who create movements. (Seth Godin)
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- @whatisdotcom "the best "yak shaving" example I've seen is at Seth Godin's blog"-@RayDavidson http://twurl.nl/clr0at | #jargon
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