Review
In Unleashing the Ideavirus, Seth Godin says your idea is contagious, like the flu. But hold on - he's not being insulting. If you think of your idea as a virus, says he, you can "infect" the marketplace by motivating customers to talk about your product.
He stretches this metaphor to explain how to captivate powerful "sneezers" so they will spread the word. Not a pretty picture, if you are a literal type of person, but you get the concept.
For the right product or service, this is an alternative to advertising (or, as Godin calls it, "interruption marketing"). Though he builds on multi-level marketing concepts, Godin distances himself from their negative image. He writes in a breezy, easy style, with examples, charts and illustrations. If you want to spread the word about this book, we suggest that you just cough politely on someone in marketing, advertising or sales.
He stretches this metaphor to explain how to captivate powerful "sneezers" so they will spread the word. Not a pretty picture, if you are a literal type of person, but you get the concept.
For the right product or service, this is an alternative to advertising (or, as Godin calls it, "interruption marketing"). Though he builds on multi-level marketing concepts, Godin distances himself from their negative image. He writes in a breezy, easy style, with examples, charts and illustrations. If you want to spread the word about this book, we suggest that you just cough politely on someone in marketing, advertising or sales.
Seth Godin's Book -
It's Cheaper on Amazon
Unleashing the Idea Virus
Amazon Price: (as of 12/20/2009)
List Price: $18.00
Used Price: $11.99
Amazon Review 1
- Ilya Grigorik (Toronto, ON, Canada)
Two hundred years ago, land was the principal currency; one-hundred years ago, factories drove the market; today, our society values knowledge, and ideas above all else. In this book, Seth Godin tells us how to create and leverage this dynamic in our favor; he describes how ideaviruses are created, propagated and sustained. If you want to know what a successful ideavirus must have, how to find the target audience, or how to get influencers (sneezers) to talk about your product, this is a book for you! Also, don't forget that you can get a free e-copy of this book from his website!
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What's The Buzz Around the Book ?
- Viral Video IDEAS: Spread a Virus with My FREE eBook on How to ...
- The person that spreads it becomes the carrier of the Idea Virus, a term coined by Seth Godin in his book ?Unleashing The Idea Virus,? a necessary textbook for every Internet marketer. Just Google ?Idea Virus? and you can download his ...
- djtechtools.com
- Marketing guru Seth Godin wrote a wonderful manifesto called Unleashing the Idea Virus, which I recommend reading to understand the importance of ideas. (You can download it free.) Godin suggests that ideas are the most powerful tools ...
- Get early access to the new site features - PHP Classes blog - PHP ...
- For those that do not know him, Seth Godin is a marketing guru that wrote several famous books, like Unleashing the Idea Virus, Permission Marketing, Tribes, Purple Cow, among others. I already read most of these books, ...
- William Meuwissen: Purple cow ft Marketing
- Seth Godin is a marketing guru that wrote several famous books, like Permission Marketing, Unleashing the Idea Virus, Tribes, Purple Cow, etc. He also mentions that old marketing techniques no longer work as well in the past. ...
Seth Godin Tweets
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- MichaelPAshley
- Seth Godin What Matters Now, get it free http://is.gd/5uBQN
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- Stromateis
- free ebook: ‘What Matters Now’ from Seth Godin http://bit.ly/81j2uX
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- samarthav
- RT @sahana2802: Competition and the market are like water. They go where they want. Seth Godin
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- sahana2802
- Competition and the market are like water. They go where they want. Seth Godin
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- jan_marshall
- RT @PublishingSpy According to Seth Godin, book publishers don't have the power… http://bit.ly/8C9rIl Fantastic post! http://ow.ly/16bxzG
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More Seth Godin Books
Tribes: We Need You to Lead Us
Amazon Price: $13.57 (as of 12/20/2009)
Permission Marketing : Turning Strangers Into Friends And Friends Into Customers
Amazon Price: $19.00 (as of 12/20/2009)
Purple Cow: Transform Your Business by Being Remarkable
Amazon Price: $13.62 (as of 12/20/2009)
The Dip: A Little Book That Teaches You When to Quit (and When to Stick)
Amazon Price: $9.76 (as of 12/20/2009)
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