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Marketing Encyclopedia for the Small Business

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So why did I create this lens? I currently run a real estate title firm in Orlando, Florida. Along the way, we developed strategic alliances with a number of small mom and pop businesses. When I approached these businesses about joint marketing our complementary businesses, they said they had no marketing set up. It was your traditional run of the mill marketing such as advertising and word of mouth. They asked me to assist with new marketing efforts. This lens is a dedicated site of marketing ideas that we have implemented and will potentially implement across a variety of businesses. Some worked and some were a failure. However, if you had some measure of success that isn't mentioned, please add it as I want this to be an informational forum for all visitors.

Prospecting

Not for the Faint of Heart

What is the difference between prospecting and marketing
  • As part of a short term lead generation strategy, prospecting is more aligned to meet your needs. Prospecting is finding people who need your services whereas marketing is attracting customers by having people find you when they have a need. If you are just starting out in a business, prospecting is the way to go as it is less expensive and allows you to actively seek business.
    The main way to start is to identify your sphere of influence. When you start the business, write a letter to everyone you know from your mother to your veternarian and let them know about your new business. Always ask for a referral if they aren't a potential candidate for your services. While there is much more to marketing, this is to give you an initial idea of what to work with.

Web Marketing

What makes your site unique

It Doesn't Get Better than These Marketing Resources

Great Reads for the Innovative Thinker

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Give Me Your Ideas to Share

  • virtualassistantorg Apr 4, 2011 @ 4:57 am | delete
    Thanks for taking time suggesting your ideas with this lens.. keep it up.
  • virtualassistantorg Apr 4, 2011 @ 4:56 am | delete
    Thanks for taking time suggesting your ideas with this lens.. keep it up.
  • iac_professionals Jun 15, 2009 @ 9:01 pm | delete
    Nice lens, like the marketing articles! Gave it 5 stars =)

    Check out our Virtual Assistant lens (much more than just VA stuff) - we offer social media and networking tips and resources, Professional Coaches resources and other business resources. We would love to have a visit from you =)

    We hope to see you there!

    IAC Professionals
  • ShortSaleRealtor Oct 27, 2007 @ 2:08 pm | delete
    another great lens 5 stars 4 u
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Marketing Articles from GoArticles

Broad Marketing Perspective

These are articles written by people just like you and me. While some articles may not encompass tight marketing budgets, there are ideas that can be utilized.
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I always tell the business owner to do something creative that makes them different. They are the expert so they can write articles, blog, etc. Anything to give that extra promotion and virtually no cost.
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New Seths Blog

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The MarketWorks Blog

I recently started a blog giving ideas to microbusinesses on how to market

Marketing Blog for Small Businesses

While this is a brand new blog, I will be adding content on a weekly basis. So if you have the chance, please go and check it out.

by

taylormay

Taylor is president of Emerald Seas Title, LLC in Orlando, Florida. Emerald Seas is a real estate title firm focusing on residential and commercial closings.... more »

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