Identity Design

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Ranked #11,526 in Arts , #322,026 overall

Corporate identity is the "persona" of a company which is visibly manifested by way of branding.

In general, this amounts to a logo and supporting devices assembled within a set of guidelines.

These guidelines govern how the identity is applied and confirm approved colours, typefaces, layouts and other methods of maintaining brand experience continuity across all physical manifestations of the brand.

Almost the same can be said of brand identity.

This lens will help you get your feet wet with identity design basics.

Recent Trends in Identity Design

Folly stars as in Travelocity, amalgams as in Unilever, wicker balls as in Total, weaves as in The Bank of New York, blurred forms as in Three, transparency and volume as in at&t

Some Quotes:

A designer knows he has achieved perfection not when there is nothing left to add, but when there is nothing left to take away.
- Antoine de Saint-Exup'ery

When I am working on a problem I never think about beauty. I only think about how to solve the problem. But when I have finished, if the solution is not beautiful, I know it is wrong.
- Buckminster Fuller.

Before you worry about what something should LOOK like, worry first about what it should COMMUNICATE.

Simplicity is not the goal. It is the by-product of a good idea and modest expectations.
- Paul Rand

Greatest Samples of Modern and Classic Identity Design

My Top 5 of Identity Design Resources

Identity Works: Regular rebranding rewiews will make your day.
Brands of the Worlds: Largest collection of more that 100,000 vector logos of world-known brands
CI Documentation: Archive of corporate identity documentation, corporate design manuals, and styleguides as well as magazine for designers interested in branding and corporate identity.
Wireality Forum: Forum about branding and corporate identity
Hans Stoll CI site: Corporate Identity Catalogue and CI guidelines collection.