I * Love * Hollywould

HOLLYWOULD Creative Director, Holly Dunlap, began her career in fashion at the young age of 17 as an intern for New York socialite designer Carolyne Roehm. Although Holly was not paid a salary during her time with Carolyne, she was paid in the next best thing: Manolo Blahnik Shoes. From her first pair of Manolos, Holly realized that there were shoes and there were shoes.

From New York, Holly attended design school in Paris and landed her dream job working for Christian Lacroix upon graduation. Next, Holly moved to London to work for her long-time fashion idol, Vivienne Westwood. Although Holly loved working for Vivienne, she missed the beaches of sunny Los Angeles and headed back to the states to work as a celebrity stylist.

After a year in LA, Holly was ready to move back to the design side of fashion and took the position of Head Designer at Lilly Pulitzer. Having grown up in head-to-toe Lilly, Holly jumped at the chance to revitalize the line, which had been defunct for almost 15 years. She revamped the entire line of Lilly silhouettes and the classic Lilly prints. Her modern, preppy designs made Lilly Pulitzer a household name once again and, after a few years at Lilly, Holly felt she was ready to start her own line.

Though Holly's experience was in print and apparel design, her love for shoes made them the obvious choice for her own label. She named her brand "HOLLYWOULD" because she knew her main source of inspiration would come from the glamorous lifestyle of Hollywood, CA. Holly's first collection of all-American, sexy HOLLYWOULD shoes hit Bergdorf Goodman in Spring of 2000, and is now sold in over 60 better boutiques and department stores worldwide, including Saks Fifth Avenue, Neiman Marcus, Harrods and Le Bon Marche.

Once HOLLYWOULD shoes & bags established a cult following, customers begged for clothing with Holly's unique designs. The colorful, flirty collection of HOLLYWOULD dresses debuted for Resort 2004, and the HOLLYWOULD clothing collection is now available at Saks Fifth Avenue and Neiman Marcus.

NEW YORK, July 22, 2008 /PRNewswire via COMTEX/ -- In support of Kellwood's corporate strategy, marketing and communications efforts, the Company is pleased to name Erin Haggerty senior manager of corporate communications and announce the promotion of Sonaly Aditya to director of strategy and marketing, according to George Sokolowski, Kellwood Vice President Strategy & Chief Marketing Officer.

Erin Haggerty joins Kellwood from Pierce Mattie Public Relations, where she managed public relations campaigns and marketing strategies for various accounts such as Old Navy and GUESS Watches. As Kellwood's senior manager of corporate communications, she will be responsible for providing the leadership, oversight and management of the company's internal and external communications, media relations, web-based communications, as well as philanthropic and special events.

"We are very pleased to welcome Erin to the Kellwood family. Her solid public relations background and knowledge of the fashion industry dovetails directly into Kellwood's strategic objective of strengthening our presence in the women's market," said Sokolowski.

In addition, Sonaly Aditya has been promoted to director of strategy and marketing. In this capacity, she will be instrumental in providing strategic oversight and driving key marketing initiatives for the company as it evolves into a premier marketer of branded apparel, accessories, and footwear. Formerly, Aditya was manager of marketing and strategy, a post she has held since joining the Company in May 2007. Prior to Kellwood, Sonaly was brand manager at Lancome following a five-year stint in investment banking with JP Morgan.

"Since joining Kellwood, Sonaly has worked closely with both corporate and divisional management in the development of customer-centric strategies and leveraging consumer insights to help strengthen retailer relationships," said Sokolowski. "She is a talented professional and an invaluable asset to our team." Both are based in New York and will report to Sokolowski.

Kellwood is a $1 billion leading women's apparel marketer. Specializing in branded products, the Company markets to all channels of distribution with products and brands tailored to each specific channel including Baby Phat(R), Phat Farm(R), Vince(R), Sag Harbor(R), Briggs New York(R) and Hollywould(R), as well as licensed brands XOXO(R) and David Meister(R). Kellwood is an affiliated portfolio company of Sun Capital Partners, Inc. ("Sun Capital"), a leading private investment firm specializing in leveraged buyouts and investments in market-leading companies.

For more information, visit http://www.kellwood.com.

MEDIA CONTACT:
Jennifer L. Schumacher, Kellwood Company, 314-576-3393 or
jennifer.schumacher@kellwood.com.
SOURCE Kellwood Company -- www.marketwatch.com

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Plagiarism is the unauthorized use or close imitation of the language and thoughts of another author and the representation of them as one's own original work ... it is just NOT cool so don't do it!