ELEVATED MINDS. ELEVATING OUTCOMES.
Imperative Consortium believes that in order to reach a high level of business, one has to facilitate personal relationships with the decision makers and at the same time build the same relationships with those being groomed to make decisions in the future.
For example, let's say that a member of our team is in San Francisco for a meeting and they'll be staying there for one week. During that week, every lunch and every dinner will be focused on the courting of corporate decision makers and understanding their priorities. At the same time these conversations are occuring in one area of the world, other Imperative Consortium consultants are doing the same thing in many major cities globally. This cements our belief in the importance of keeping relationships on both a business and a personal level.
It would be challenging to find other consultancies that are willing to put the level of effort and expense into building the relationships that we do with our clients and agencies. In fact, Imperative Consortium consultants travel quarterly to different parts of the world, so that the entire team is able to meet with our clients. This allows our team to better understand the uniqueness of the industries we represent and all emerging opportunities within these companies.
We believe in keeping doors open at all costs...that's what makes us unique. We meet with our clients once every sixty days. We don't just know who the decision makers are...we know them personally. That's the primary reason that our founder, Michael Beckham has been so successful throughout his career. We facilitate personal relationships. Mr. Beckham believes the art of good business is being a good middleman. We all live by that.
Unlike other corporations, Imperative Consortium is not only able to provide professional advice and identify the issues effecting your current marketing, sales and closing strategies, but we can also implement the necessary changes to move you forward, as well as, being there from the beginning to the close if needed. We believe in getting you in the door, getting the deal done and leaving the door open on the way out.
Contents at a Glance
IMPERATIVE CONSORTIUM QUICK LINKS
Browse the knowledge arsenal...
- Imperative Consortium
- Visit us on the web.
- Imperative Consortium: Agencies and Firms
- A Resource for Advertising Agencies, Marketing and Communication Firms.
- Imperative Consortium: Corporate Marketers
- A Resource for Corporate Marketers.
- Imperative Consortium: Direct Clients
- A Resource for Direct Clients.
- Imperative Consortium: Founders
- Imperative Consortium's Leadership.
- Imperative Consortium: Reviews
- Kind Words from Our Clients.
- Imperative Consortium: Inquiries
- Connect with Imperative Consortium.
- Imperative Consortium: Blog
- Blog With Us.
- Imperative Consortium: Imperative Tweet
- Follow Us On Twitter.
Do What You Say and Say What You Mean...
Prior Planning Prevents Poor Performance...
No matter how brilliant your marketing is, how pretty it is or how expensive it is...the only question that is worth addressing is this - Does it sell?
Most businesses focus all of their marketing attention on advertising and lead generation. It is important that you make the phone ring, but if you don't turn a significant amount of those leads into interested prospects, then your marketing efforts are little more than an exhausting exercise in futility.
Marketing is lead generation and lead conversion . It is also about relationship building.
1. Don't even think about running an ad or sending out a direct mail appeal until you have fully scripted what you are going to do when the phone rings.
2. You can't just wing it. Prior planning prevents poor performance.
3. A true lead conversion process puts you in control of the marketing relationship and allows you to present your value in the way you want your client to understand it and experience it.
Way to much selling is done through probing and listening and then redirecting and repositioning. When you are doing this you end up only telling the prospect what you think they want to hear, not what they need to hear. Converting a prospect lead into an interested future client is an art. You must educate the prospect in a way that presents what you need them to understand.
We all realize that prospecting approaches aren't universal. You must tailor your message to what you know about your prospect before you make the call. You want prospects to understand, appreciate and need what you do. Do what you say and say what you mean. Prospects want to be told the truth and will respect you for your honesty. It allows both sides to make best decisions regarding who they want to partner with in the future.
Michael Beckham is a Consultant, Advisor, Venture Capitalist, Member of the Board Of Directors SOA and Founder Imperative Consortium. Imperative Consortium assists advertising agencies, marketing firms, corporate marketers and direct clients with proactive new business development strategies.
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We want to know more about you...
We eat, sleep and breathe sales, marketing and anything related to business. We want to know when you find our articles interesting or dull. We also want to know what kind business topics you'd like for us to address. Send us your thoughts and join our network. We'll look forward to getting to know you!
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NicholasLore
Nov 3, 2011 @ 1:43 pm | delete
- Do you guys have any experience with Guerrilla Marketing? If so, I would love to see a post on it... thanks.
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ImperativeConsortium
Nov 4, 2011 @ 12:49 pm | delete
- Nicholas,
Thanks for your response. We work on all levels of marketing strategy and will add your topic to our list of upcoming content.
Warm Regards, Imperative Consortium
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anilsaini
Oct 31, 2011 @ 4:10 am | delete
- nice lens
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bhavesh
Oct 27, 2011 @ 8:33 pm | delete
- Interesting lens and intriguing business model! Thanks for sharing.
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