Improve Your Page Rank for Free

Let's talk first about your website and the research that should go into it. If you have not yet built your website, here are some steps you want to take before you do. First, it is important to be passionate AND knowledgeable about your subject. Second, that passion needs to be balanced by your research on keyword terms using one of the tools available for free online such as AdWords by Google. (Note: There are many other online tools out there. If you are using another one, that is fine too). For instance, your passion may be sharks but if you intend to make money on a website using just the keyword "sharks", you are going to have a harder time moving up to page one. Let's take a look at it and understand why it's going to be a more difficult task.

I am going to start from the beginning. Here is a snapshot from Google Adwords above.

1. Make sure you have a Google account.
2. Sign up for an AdWords account. It's free. You can do this without having an account but you can save things for reference later if you have one.
3. Go into your Adwords account and click on Tools and the Analysis drop down and then Keyword Tools.

If you enter in our search term, "sharks" you will see that there are a lot of searches on that term alone. The screenshot shows about 11,000 per month. That's very good because it indicates that people are searching for this term an average of 11,000 per month. You also see the word "Low" in the Competition column. I do not use that and I will show you why. Click on the word "sharks" and a new internet window will open to a Google search with your search "sharks". Look just below the search term and you will see a number. That number indicates how many pages are out there on that search term. So, for this term, there are more than 90,000 pages. That's a lot to overcome. Remember, how on the previous page it said our competition was Low? Well, in Google world, that may be low but we want to do better than this. We need to build a website with keywords that will put usp up in page rank a bit faster and if we have 90,000 pages already written on that search term alone, it's going to be an uphill battle.

So, how do we compete and still write about our subject? We have to get creative. Go back to your AdWords account and look down the page, you will see other related terms. Perhaps you can use one of those? Keep moving back and forth through the list until you find something you can work with that is less competitive. You may want to try searching on a more specific term such as "shark history" or "shark teeth" or "great white". These will help you continue to build your website on the preferred subject rather than abandoning it completely.

Next, we will start to discuss ways to move our existing site up in page rank.