Improve Search Engine Placement

This lens is about how to improve search engine placement.

In today's internet having your keywords on the first page of Google is imperative in being able to generate quality exposure to your product, service, and/or website. It is especially true for getting your share of the Free love traffic that Google search can give you.

If you don't know it yet, search engine traffic is how over 85% of today's products and services are sold online. There are 2 ways to get to the first page of Google.

1) PPC Pay per click. This is where you bid with other advertisers for placement in one of the top positions usually on the right hand colume or 1 of the top 2 placements above the results on the right hand side.

2) Organic or natural positioning or ranking. This is the real juice or gravy traffic. Because it is there by way of relative content and validation from sites with relative theme and content.

Without a doubt the best of the best search engine traffic is natural/organic. So whats the difference? Simply this, with PPC you are there only as long as you pay. With natural/organic means you are there until someone with more relavence pushes you down the tree.

"The cost for PPC paid for clicks has more than doubled the last 6 months. Why, simple being in the first page of Google means winning."   Marketing Sherpa