Here are some tips to help improve your mobile marketing:
Large Logos For Your Vehicle
Be Bold With Your Font
You want to be unique but that doesn't mean you need to get too artistic or lavish with your lettering. Script or fancy lettering may appear stylish but it can hardly be read from afar. A logo or lettering with a bold, heavy font will be more visible from a greater distance. Select Your Color Carefully
Color adds accent, but only when utilized correctly. Your logo would not stand out as much if all the lettering were the same color. Be careful though, too much color can be unappealing and will get your vehicle noticed for all the wrong reasons. Unless you are a member of the Partridge Family, your company vehicle should not look like their tour bus. Outlines, Backrounds, and Shadows
Shadows will give your logo dimension. They also add contrast and make the logo stand out on the truck.
UPPERCASE vs. Lowercase
Different Color Vehicles
With a multitude of white service vans out there, trucks with a different color stand out. Should you decide to move in this direction, you will need to plan ahead and pre-order them, but they will make a statement. If people begin to relate the truck color with your company, then every time they see a truck with that specific color the subconscious will connect it with your company, even if it's too far away for them to make out the logo on the vehicle. Reflective Decals
Get Your Phone Number Out There
Endorse Your Website
More and more customers are looking to the Internet in order to find information about products and services. With the infiltration of cable Internet and DSL, it's more convenient than the yellow pages. While your website URL should appear on your service trucks, you can make it the foremost feature. If customers can remember your URL, you'llbe able to keep them out of the competition pages (i.e., Yellow Pages). Graphics, Graphics, Graphics
Is there some feature about your company that is distinctive or stands out? If so, then make a claim. If not, find some ground that has been unspoken for and claim it. Then, promote it on your service vehicles.
These are just a few ways you can improve your mobile marketing. Good luck!
Green Driving Tips
Install or purchase a GPS. You will save both time and gas if you know exactly where you are going.
If possible, have the technicians go straight to their job site without having to stop bt the shop first.
Group your service calls in the same area. Traveling back and forth between long distances is senseless.
Make sure service vehicles are properly maintained. A tune-up can increase fuel economy. Check tires, breaks, and fluids.
Schedule fewer trips to your supply house. Make sure trucks are properly stocked with the more commomly used parts you will need.
HVAC Service You Can Count On!
- AirNow Long Island Heating and Air Conditioning
- Save by scheduling online!
Serving Nassau County Long Island and Surrounding Areas
by ChloeComfort
I come from a long line of Comfy Cats... (more)






