Business Incentive Solutions & Strategies

The article below, "Half-Time," is from our monthly newsletter, but we thought it was important to share here again.

The type of creative service that we offer is a holistic approach to business and is tailored to individual business needs. Business solutions and strategies should not be a one-size-fits-all program. We consult with you and start out with the question, "What do you want to accomplish?" We help you identify your most pressing needs and translate these primary needs into a program that helps you reach your specific objectives.

"Half-time" for each company will require different creative solutions.

Even though it's only the beginning of September, it's time to start thinking about holiday gifts. The art of corporate gifting is a marketing opportunity and if used correctly, you'll make customers and employees happy. The result is you will build loyalty at both ends.

If you are in charge of company gifting, you will need a good memory and a considerable amount of time to choose the right gifts. Especially, when it is possible that you may be buying for a variety of ages, heritage, and dietary preferences. Finding something unique and within budget restraints is also a challenge.

At KS Yocum Enterprises we understand the challenges that you face in your gift selections. We wrote about an example of a bad choice in our blog article, Choosing The Right Incentive.

One of our programs offers your recipients the gift of choice. We provide you with full service options, 18 different price points, online gift redemption for more than 600 choices, no shipping charges and 100% satisfaction guarantee for up to six months with this service.

With this program you will save time, provide your recipient with his choice of gift, and provide the positive goodwill that you seek. All you need to do is tell us what you want to invest, and we will do the rest.

If 2008 is a football game, we would call this July "half-time." It is a time to look back over the last six challenging economic months and reevaluate our strategies.

As mentioned before, employees are a company's most valuable asset. Although some employers may think employees are lucky to have their jobs, others recognize the cost of retraining employees. Since the cost of retraining cuts into company profits, it is very cost effective to run moderate incentive programs that show employees appreciation.

Seventy-nine percent of those who quit jobs site lack of appreciation as one reason for leaving. If leaders in a company are not appreciated, they only mirror that behavior to others. Incentivizing all levels of productivity will help a company navigate through stressful times.

As we navigating through this chaotic environment, there is the perception that there is no time to reevaluate objectives. Why not identify the most challenging aspects of your company and have a contest for cost-saving ideas, or how to market smarter? Programs should be set up for short-term goals but tied to a long-term strategy.

We would like to help you with creative solutions to reach your objectives for the rest 2008.

I love Seth Godin's books on marketing. Most of us know his practical, concise advice is right on the money. Traditional businesses have tried to move to an online presence and have no idea how to make that work. They have created a "Meatball Sundae."

Godin points out that start-up internet businesses often grow faster than traditional businesses that have moved to the internet. In the last 10 years, adults over 55 have been responsible for 76% of the new small business start-ups.

These adults bring innovative ideas, work experience, people skills, and knowledge to their businesses. Their leadership principles motivate, reward and encourage their employees. We could all learn from these entrepreneurs.