How to Increase Your Ebay Sales

Slow times are a GREAT time to buy! Although buying inventory right now may not result in an immediate increase in sales, it will get you ready for the next few months. If you don't buy inventory now, then you won't be prepared for when sales do pick up. You need to stock up your Ebay store or build a stockpile of items ready to auction off in the next few months.

Of course, it's scary to buy when things aren't selling.... What happens if we are slumping into a huge depression? Wouldn't it be better to save your money? What happens if you end up buying the wrong stuff that no one wants? The doubts are always going to be there and that's why this is a challenging business.

(Photo of dices is from Dmitry Kolchev on Flickr.)

Ebay makes it easy to find out exactly what's hot. Every month they publish a report on Hot Items, which lists categories where demand is outpacing supply. Ebay also has a feature called Ebay Pulse which lists the most watched items in each category.

However, the way to really profit on trends is to be one of the first people to spot them, or to cater to things that are hot when they are just warming up.

This is a little bit trickier, but definitely feasible. One of the main ways to find out what your buyers are really interested in is to hang out where they are. Whatever your niche is, there probably are some magazines that your buyers read, some forums they participate in, some websites they frequent, etc. Go where your buyers hang out, and you will be able to enter into their minds. Try to fulfill their needs and wants. Being the first seller to offer a product in a certain niche will give you a great advantage.

Also, look at what you have sold, and what other things your buyers have bought. Is there a way you could sell the same item over and over? Or perhaps find similar items of interest? For people selling new merchandise, this is common, but for sellers of antiques & collectibles, it might seem harder to do. However, with some work you may be able to source out the same product over and over and sell it for a decent profit each time.

(Photo of Ipod & Regency TR-1 by Fatcontroller on Flickr)

If it's not selling, sell something else.

Things have their seasons. For example, textbooks sell really well during the beginning of semesters, but not very well during the rest of the year.

If you would like to have more steady sales during the entire year, it might be a good idea to learn about other kinds of products to sell. You may want to check out my tips about what sells on Ebay for some good ideas.

There are so many things to sell on Ebay - books, clothing, collectibles, car parts, cars, crafts - pretty much anything you can think of!

In trying to figure out how to diversify your business, think about what you are interested in and what you can find to buy. It's fun to sell stuff that you enjoy. :)

Photo of eggs in basket is from schnauzernubbins on Flickr.

I believe that there is ALWAYS room for improvement. Remember that people will only buy your items if they feel that they can trust you.

• Get rid of the NO's! Count how many times you say "no" or "not." Even one NO is too many. Do you really need to say "Do not bid if...?" Ebay clearly tells bidders that they are entering into a contract when they bid, so there really is no reason for you to state that in your listing. See what happens if you get rid of all of your no's.
  
  
• Do you have a disclaimer that says that you are not responsible if the package is damaged by the postal service or doesn't arrive? This is a REALLY bad way to do business. How would you feel if you ordered something online from a major online retailer and when it didn't arrive, they said "We sent it. I guess it's your fault that it didn't arrive." It will build immense trust with your buyers if you guarantee safe delivery on all of your items. You can track delivery with delivery confirmation and if you package your items well, it is unlikely very many will arrive damaged. I self-insure on all low-cost items and purchase insurance on all higher cost items. Insurance is really for your protection, not the buyer's.
  
  
• Offer FAST shipping. Don't just say that you can offer priority mail, but list the actual cost. Buyers who want something fast don't want to wait around for an email response. State how long it will take for your item to ship. Be specific and you will win sales.
  
  
• Use keyword rich titles and descriptions. Fill your title with keywords that your buyers will search for. In the description, use the same keywords again, and also any additional keywords that may help your buyers find your items.
  
  
• Learn to take high-quality pictures of your items. Also, photograph any defects or damage. Camera Jim's Guide to Ebay Auction Photography is a great how-to resource. I found his page about photographic lighting particularly useful.
  
  

During slow times, people try to save money. If you can compete on price, you should try your best to do so. (However, remember that your feedback and service makes a difference, and people will pay more for good customer service.)

You can offer a really good deal by pricing below the competition. Remember that your competition is not just other Ebay sellers. Although some people only shop on Ebay, many people shop for the same kind of product on other sites as well as in stores. Keep up on what the prices are elsewhere. In some cases this may even mean that you are competing with Walmart! When setting a price, try to think like a buyer who is looking to get the fastest, cheapest, and most convenient deal.

By the way, you might not like selling for less. However, if you can sell more of your inventory by lowing your prices just a bit, then you can take the money you make on that and re-invest it. Investing your profits in more inventory is a good way to grow your business.

Remember to factor in shipping costs. Try to charge a reasonable shipping fee. You may even consider offering free or very low-cost shipping.

My favorite place to shop for supplements is iHerb.com (I am not affiliated with them.) The reason is that they offer good products at a competitive price and they charge really low shipping, and ship very fast. Not only do they charge really low shipping, but they also give a "Thank-you" discount on every order. My most recent purchase was for an item that cost $15.00. They gave me a $0.75 thank you discount. Then they charged $1.50 for shipping. The total price came out to $15.75. Wow - I was amazed! Meanwhile, their competition had the same item for $12.95 but the shipping cost from their store was $5.95. So not only did I get a better deal, I also felt really, really good about it! :) Make your buyers feel good :)

I know I just told you above to compete on price, but believe me, I don't think we should all sell things really cheap!

Often, people will pay more for things when they can "buy-it-now" because they can get it immediately and there is no waiting to find out if they are the winner. You may want to add buy-it-now to your auctions, list things in the fixed-price format, or create an Ebay store to list your items there.

Ebay stores are really good for one-of-a-kind type items that might take awhile to sell. That's because you only pay about 5 or 10 cents per month per item (plus about a $15 monthly store fee). Some items just won't sell in a 7-day time period, but may very well sell within a few months or a year. These items only interest a small number of people. They should be somewhat uncommon because if there are lots of auction listings for your item, those auctions will show up in the search results, but not your store listing. However if you are one of only a few people who have the item, you can put it in your store and wait for the right buyer.

Try enabling the best offer feature on your fixed-priced listings. Now, Ebay allows buyers to make 3 offers, and sellers can also make counteroffers. You can also specify the lowest amount you will accept and have Ebay automatically decline lower offers.

I like Squidoo. I like Seth Godin, the inventor of Squidoo, too. Sometimes I spend a little time here, sometimes I spend a lot more time here. I'm making waaaay more money on Ebay now than on Squidoo, but I have made over $100 on a Squidoo page I made about collecting Starbucks mugs, and that's enough money to make me interested in the Squidoo possibilities.

Make a lens about something you sell, something you collect, or just about anything, and you may be rewarded with some money and definitely lots of fun!