Increase Quality Score: Stop Worrying and Do Something About it!
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How to increase your landing page quality score?
Some people have been banned outright while others have been slapped and want to increase quality score of their landing pages. Search engines change their quality score algorithms to provide users with a good experience and trust when they search the net. These changes have affected many people especially the affiliates.
Search engines consider the quality of the landing pages that ads send users to, as well as the relevance and quality of ads. You need a better quality score that will lead to better rankings of your ads and a lower CPC. So what can you do to increase quality score?
Search engines consider the quality of the landing pages that ads send users to, as well as the relevance and quality of ads. You need a better quality score that will lead to better rankings of your ads and a lower CPC. So what can you do to increase quality score?
How to recover from a Googe slap?
If you are an Adwords customer and wonders why Google slapped you, just take these quick fixes that can help get your campaigns running again:
•Cloak your affiliate links - Google has slapped all affiliate sites so you must cloak your links if you want run review style affiliate pages on Ad Words
•Don't promote scams and/or rebill offers with hidden terms and conditions - if you don't trust the site with your money, then don't promote it
•Read Google's Terms and Conditions and Don't Violate Them! - I know some of these can be vague but some things are spelled out in there so make sure you are familiar with these
•Don't promote in scammy/spammy niches such as (this is not an all-inclusive list): teeth whitening, colon cleanse, acai berry, and make money from home - Google has taken a dim view of these niches due to the all the BS affiliates that are out there. Even if you are legitimate, you may get lumped together with everyone else and you may actually get banned for no reason.
•Don't use fake reviews or fake blogs - Ok, I hope you have learned from this.
Just a little reminder, don't settle for quick fixes that promise you a simple solution because most of these do not offer genuine long term business strategy.
•Cloak your affiliate links - Google has slapped all affiliate sites so you must cloak your links if you want run review style affiliate pages on Ad Words
•Don't promote scams and/or rebill offers with hidden terms and conditions - if you don't trust the site with your money, then don't promote it
•Read Google's Terms and Conditions and Don't Violate Them! - I know some of these can be vague but some things are spelled out in there so make sure you are familiar with these
•Don't promote in scammy/spammy niches such as (this is not an all-inclusive list): teeth whitening, colon cleanse, acai berry, and make money from home - Google has taken a dim view of these niches due to the all the BS affiliates that are out there. Even if you are legitimate, you may get lumped together with everyone else and you may actually get banned for no reason.
•Don't use fake reviews or fake blogs - Ok, I hope you have learned from this.
Just a little reminder, don't settle for quick fixes that promise you a simple solution because most of these do not offer genuine long term business strategy.
Tips in increasing your quality score
Survive regardless of what Google decides in the future
Google and other search engines drastically change their quality score algorithm, so I recommend that you stick with proven business strategies and not run after the next get rich quick scheme.
Here are the proven long term business solutions that will help you successful in your Adwords campaign:
Here are the proven long term business solutions that will help you successful in your Adwords campaign:
- Write original, quality content on a site that you own (preferably word press)
- Optimize your site for SEO and work on increasing page rank, creating back links and doing what real businesses do - Google will let you get away with more on Ad Words (squeeze pages even in some cases) if you have a higher PR. I have tested this and it seems to be true (although who can be 100% sure?)
- Instead of spamming affiliate links everywhere use your natural and PPC traffic to build a list with the traffic you get
- Focus on building relationships with your customers by providing useful content and capturing leads
If you are an affiliate using review pages etc.,by following the quick fixes above you can still promote your site with ad words for the time being and increase quality score.
But long term business strategies will help you increase quality score and survive regardless of any changes it will be made by Google on their algorithms later on.
