Top Industry Leaders in Ecommerce

While everyone is impatiently expecting the end of the crisis, industries, businesses and top retailers still have to be dexterous and go-getting in order to stay viable in the atmosphere of down economy and fierce competition.

Online advertising guarantees retailers a competitive edge comparing to rivals. This is a hard fact that consumers are becoming more confident in what they are going to buy due to the amount of information available on the Internet. Becoming cash-strapped, consumers are shifting online to compare prices, search for discounts and coupons, etc. In compliance with PriceGrabber.com survey 90% of the interviewed consumers stated that researching products online bolsters their confident about their purchases.

With that said, online presence is an imperative for any retailer. Here I would like to post a chart of 5 top online retailers that thrive on their online presence (the chart was compiled following Nielsen Online and MegaView Retail data):

There's no contesting the fact that economic recession affected negatively most of leading global industries. Car industry appeared to be one of the most vulnerable. However, shifting some of commercial activities to the web helps car manufacturers stay more resistant and obtain additional revenues through comfortable and effective online services.

Promotion, selling auto parts and accessories online, providing customers with news and useful information help manufacturers to reap benefits from their online presence.

Here I would like to submit for your consideration a chart of Top 5 most visited US car websites (the chart was compiled following the Hitwise data):

No matter how are things with your income, your health is always the subject of primary importance. Regarding that ecommerce stays relatively bulletproof to down economy, health industry online should feel secure as well.

TNS survey shows that forced cuts on budget provoked the significant decrease of spending on medical companies' direct-to-consumer advertising. In accordance with other statistics cuts on advertising are approximately 10% higher than in 2008. Adapting to the tightening budgets, marketers are making their efforts more targeted. They start implementing marketing approaches already proved to be low-price and effective. These marketing techniques include loyalty cards, discounts and coupons.

However, marketers start dedicating more efforts to online marketing, website development and SEO. The following chart, made up following the Hitwise data, represents great examples of wise e-marketing approach to health industry website running:

Game industry is doing well online. Online games are growing exponentially and, funny enough, the crisis has contributed to its growth significantly. According to the Future Ads study more than two-thirds of gamers are spending more time playing online games this year comparing to 2008. In accordance with the same study consumers' spending on console games in 2009 has decreased sharply. Online gaming covers all audiences of all ages and notwithstanding gender.

Then, Gamevance survey reveals that nearly 90% of those interviewed have a strong belief that physical consoles will soon become a thing of the past, while online game portals and hubs are becoming more popular. There's a chart for your consideration of most popular US online games websites and portals. The chart was compiled following the Hitwise data.

Mobile-phones use has changed our lifestyles irreversibly. So I simply can't miss the opportunity to delve into this subject a bit deeper. Concerning the Lightspeed Research results of how consumers use their mobile phones, surfing the Internet is the third most popular daily activities for cell-phones users naturally after voice calls and texting. Internet is obviously the best place to find and exchange mobile content including photos and images, music and video. This makes mobile phones website that extremely popular.

Mobile phones websites are based on direct advertising to users and selling content. Moreover, many of these websites are social networks that allow members not only to find, share and upload mobile phones content but also to stay connected with each other. For instance, MocoSpace, MySpace Mobile and Myxer are extremely popular mobile phones websites and the leaders in ad-supporting mobile entertainment.

The chart of the most visited US mobile phones websites complied in accordance with the Hitwise data.

Sports websites are purposed not only to entertain and inform their fans but also to extract benefits from people's passion for sports. Besides getting an access to miscellaneous news and data about their favorite sports teams and personalities, dates, results, video and photos, visitors can also easily order the ticket for the event they desire to visit.

Many of such websites also include e-shops with the ability to order directly from the website. Moreover, many of these resources also contain a social networking feature including chat, forums and blog features. Each member gets a profile and is capable of sharing photos and videos. Visitors can also get the availability to play online games and participate in online competitions. Here is the chart of the most visited sports websites.

Online betting and gambling are quite controversial subjects, however they help dot.com entrepreneurs make oodles of money. Here are brief descriptions of online mavens that successfully reap benefits from people's obsession with online gambling.

PaddyPower is an Irish extremely popular online gambling resource offering sports betting, online poker, online bingo and online casino facilities. PaddyPower.com ecommerce services allow making bets on UK, Irish and international football matches.

Ladbrokes is believed to be the most influential bookie in Great Britain. Ladbrokes website provides services of making bets online and gambling online.

Bet365 is a UK based gambling company providing betting opportunities 24 hours a day. Bet365 web-site is available in a wide range of languages expressing its global nature in business. "Live and play section" shows sporting events currently taking place. In between the events visitors can spend time playing poker and bingo online.

Publishing industry has been heavily struck by the crisis and forced publishers to reconsider their marketing strategies. As businesses now prefer to submit advertising to the Web, newspapers are running out of steam hurting for paid ads. Provided the crisis is over neither tomorrow nor in a year, many respectable editions may become bankrupt not standing the loads of management spending uncompensated by the advertising orders.

Online news is much more diverse, free and issuing in much shorter terms. When a reader dislikes the content on a site, he/she can easily find alternative interpretation of the required topic on another information website. Moreover, online news contains various types of content from simple text to video, audio and images.

However, regarding Lionel Barber's words, Financial Times editor-in-chief, it is quite possible that online news will finally become paid just within this year.

Of course, this not a complete list of businesses and industries related to ecommerce and positively affecting its continuous progress. However I hope that the above information has contributed to your knowledge of ecommerce.

Online business still has much room to grow and growth possibilities are indeed inexhaustible.