Crafting Your Information Marketing Strategy
Information marketing - also called infopreneuring - is a method to take information you own, have licence to, or can have created for you, and then offer it to others for a profit or any other advantage.
If in the process you also enrich your audience, you have a mutually beneficial process in place - one which will help grow and build your value as an information marketing specialist.
To get maximum leverage from your information marketing efforts, you must have an integrated strategy that will guide all your efforts at promoting yourself as an infopreneur.
If in the process you also enrich your audience, you have a mutually beneficial process in place - one which will help grow and build your value as an information marketing specialist.
To get maximum leverage from your information marketing efforts, you must have an integrated strategy that will guide all your efforts at promoting yourself as an infopreneur.
Information Marketing Strategy Tips
An Infopreneur Tip Sheet for Information Marketing Strategy
Developing your information marketing strategy can be critical to your success as an infopreneur. Some useful tips...
How To Develop Your Information Marketing Strategy
An Article for Infopreneurs on Information Marketing
1. What is your 'product'?
Any information marketing strategy begins by knowing what you plan to offer. In other words, what is your product?
It might be a book you have written. Or an audio tape you have recorded. Or a DVD movie you shot of yourself doing something or teaching people what you know about a topic. Whatever format you choose to deliver your information becomes your 'product' - and your information marketing strategy will vary depending on that.
2. Who is your 'audience'?
Every information marketing system is targeted at a crowd of prospects. The bigger this crowd, the better. But for maximum impact, you need to know more about your audience.
Who or what is your perfect target market? It could be individuals, or groups, or corporations and businesses, or countries, organizations, even brands or ethnic groups.
Your information marketing strategy will be tailored to fit the specific needs, wants, desires, characteristics, preferences and tastes of this audience.
3. Where do they live or gather?
You need to know where your market lives or gathers - so you can get your marketing message in front of them most effectively.
An ad for a Lexus sportscar would do badly in a soup kitchen. And a promotion for a golfing book would get very few sales in a nursery school. Yet most information marketing activities fail to specifically target their market - and not surprisingly fail.
4. What is your profit model?
Have you heard the phrase: "Build a better mousetrap and they'll beat a trail to your front door?"
Well, maybe they will - but unless you've figured out a way to sell that mousetrap at higher than your cost, or found another way to turn a profit, all that demand won't do you a bit of good.
As an information marketing strategist, you need to be clear on your profit model - and figure out your marketing budget or the amount you can afford to spend to attract new customers, without losing money or for maximum profits.
This barely scratches the surface of information marketing strategy. There are many more things to consider - and many nuances to master in these broad categories. And that is why it is critically important to keep learning, growing your knowledge base, and studying other material that teach you to be a better infopreneur.
Any information marketing strategy begins by knowing what you plan to offer. In other words, what is your product?
It might be a book you have written. Or an audio tape you have recorded. Or a DVD movie you shot of yourself doing something or teaching people what you know about a topic. Whatever format you choose to deliver your information becomes your 'product' - and your information marketing strategy will vary depending on that.
2. Who is your 'audience'?
Every information marketing system is targeted at a crowd of prospects. The bigger this crowd, the better. But for maximum impact, you need to know more about your audience.
Who or what is your perfect target market? It could be individuals, or groups, or corporations and businesses, or countries, organizations, even brands or ethnic groups.
Your information marketing strategy will be tailored to fit the specific needs, wants, desires, characteristics, preferences and tastes of this audience.
3. Where do they live or gather?
You need to know where your market lives or gathers - so you can get your marketing message in front of them most effectively.
An ad for a Lexus sportscar would do badly in a soup kitchen. And a promotion for a golfing book would get very few sales in a nursery school. Yet most information marketing activities fail to specifically target their market - and not surprisingly fail.
4. What is your profit model?
Have you heard the phrase: "Build a better mousetrap and they'll beat a trail to your front door?"
Well, maybe they will - but unless you've figured out a way to sell that mousetrap at higher than your cost, or found another way to turn a profit, all that demand won't do you a bit of good.
As an information marketing strategist, you need to be clear on your profit model - and figure out your marketing budget or the amount you can afford to spend to attract new customers, without losing money or for maximum profits.
This barely scratches the surface of information marketing strategy. There are many more things to consider - and many nuances to master in these broad categories. And that is why it is critically important to keep learning, growing your knowledge base, and studying other material that teach you to be a better infopreneur.
Bookmarks on Information Marketing
A handpicked collection from my infopreneur bookmarks
Learn about information marketing from these informative infopreneur bookmarks
Sorry, we couldn't connect to Del.icio.us. Please try again later.Best Information Marketing Links
Picks From The Infopreneur Blackbook
A carefully selected group of infopreneur lenses to help you with information marketing
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