Creating Your Own Information Product

There are several different methods that you can follow when finding products to sell online:

1. You can develop (or have others develop for you) the info products you are going to sell.

2. You can purchase private label rights to products developed by others and modify them to sell as your own.

3. You can locate info products in the public domain (more on this later) and package them for resale.

4. You can locate info products already created by others and purchase resale or master resale.

5. You can locate info products created by other people and sell them through affiliate programs.

Actually, my preferred method combines several of these models. But, let's not get ahead of ourselves!

When you are just starting out, one of your biggest obstacles will be to stay focused. For this reason, you will want to pick only one model and follow it as closely as possible, at least in the beginning.

Later on, you can try your hand at mixing up the methods to really maximize your profits!

One way of making money online is by publishing your own info products. Now, the way in which you accomplish this can be through items 1, 2 or 3 above. But, you can drastically change the profitability of your own info product by adding in
components from item 4 or 5 above.

To create your own product, you must first start with a topic.

This should be the fun part of product creation. How do you choose a topic? Easy! First find a hungry group of buyers and then find a topic that either solves a problem they have or benefits them in some way.

Until you are certain that you have a HUNGRY group of buyers who HAVE MONEY and are interested in either solving a problem or who see a benefit in
your product, don't even consider moving forward with your info product.

Many info product creators will just start creating a product on a given topic, and then, when the product is finished, they will look for buyers.

Well, this is the wrong way of approaching info product creation!

Wouldn't you be better off if you created a product specifically for an information hungry audience?

Like I said, create a product for an audience hungry for information who has money! That way, you would know that the buyers existed, even before you put all that time into creating your info product.

If you approach the creation of your info product using this method, you will GREATLY enhance its success!

By "success" I mean two things: the profitability of your product as well as the name recognition of you as the creator.

Example 1:

I know quite a bit about a specific subject. I decide to write an ebook that focuses on the subject. So, I spend a few days to a few weeks putting all of my knowledge into an ebook. When I'm done, I decide to start working on my website. Now, I go to do some research and I find that all of my keywords that are used throughout my ebook have less than 1,000 searches done per month. Not only that, but there are already over 20,000 sites that provide information on this subject!

Now what am I going to do? How will my new ebook compete with over 20,000 sites to get those few people who actually search on the subject each month? I do the best that I can in optimizing my site for the search engines and I hope that I have really high conversion rates.

Example 2:

I know quite a bit about several subjects. I could easily put my thoughts together into an ebook. To help me decide which subject I should select, and how to focus my thoughts on that subject, I do some research. I want to find a topic that has a number of people who are interested in the topic. I want to make sure that those people are actually willing to spend money to obtain that information. I want to find unique ways of telling those people that I provide the information they want and need through my ebook.

Now, I do some research and I find that there are over 100,000 searches per month done on my topic.

There are still 20,000 sites that provide information on this subject, but we are competing for the attention of a much higher number of people.

Next I go to the pay-per-click search engines and check to see how high the highest bid is for the given keywords. The higher the bid, the likelier that people are already making money in that niche,
which means that target audience consists of buyers.

Once my product is focused toward these people, I can easily create a keyword optimized website to submit to the search engines to sell my new ebook. Or a Squidoo lens. Or both. And a blog.

Can you see the difference between the two examples? When you create a product for a specific market, the probability of your success and profitability is much higher. When you have to work in reverse, you are trying to create a market for a specific product.

Unfortunately, unless you are operating a company that's about the size of Microsoft, you are not in a position to become a market mover.

Until your business is that big, you cannot create a market on your own. So, do yourself a favor and create your product for the market instead!

To start out, have a brainstorming session with yourself. Have a brainstorming session with your significant other. Have a brainstorming session with another marketer! Who cares! Do whatever you can to get those creative juices to start flowing!

When doing your brainstorming, you want to focus on your goal. Remember that the ultimate goal is to produce a product. The interim goal, though, is to find a hungry market that is willing to part with some money to obtain the information that you are selling.

Don't limit yourself to any specific topic at this point. Anything can be a product! Not everything might justify a nice price tag, but everything can be a product.

It's really easy . Just throw out ideas! This early in the process, there are no bad ideas or good ideas - there are only ideas.

Break each idea apart - combine a few together - follow one idea to another. This is what brainstorming is all about!

Now, it can be much harder to do when you are trying to create a product that you don't know much about. Then, topics are a bit harder to come by. Otherwise, look around you. Try thinking of everything and anything as a potential product idea.

If you just glanced across your room and you see a telephone, perhaps you could find a way to turn that into an info product. Let's brainstorm it.

You could have an ebook about using the telephone to profit. You could have a software product that helps you use the telephone to profit. You could have an ebook about how to save money on your phone bill. Or one that teaches how to succeed telemarketing.

One way to easily do this brainstorming is start thinking in terms of "How To".

When you look at something, think of all of the "How tos" that could go with it. You'd be amazed at the "gazillions" of products that you can come up with!

Once you've done your research for your brainstormed ideas, learned enough about your chosen subject to write your ebook, your next step is to start writing!

You should also check out some of my other lenses about Information Product Creation to get more tips and ideas and to make sure you're heading in the right direction.

Some links are below :-)