Marketing Your Info Product

1 - I can do better 2 - Jury's out 3 - Pretty darn good 4 - Splendiferous 5 - Awesometastic by 3 people | Log in to rate

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"On my mark, unleash hell."

If there is one bit of advice I can ever give you, whether it be about marketing or business success in general, it is a quote from Russell Crowe in Gladiator:

"On my mark, unleash hell."

Yes, you might have heard one or two other marketers quoting this very same line. And with good reason. That one line epitomizes the very core of what all marketing programs teach you.

Info Product Learning Headquarters 

For more information on everything about Info Products check out the info product learning headquarters right here on Squidoo.

And hey - do you know enough about the topic to add a lens of your own....?

Here's a break down: 

  • Find your target.


  • Pick a market that is favorable for approach. It doesn't have to be the perfect idea, just one that works on paper, and most importantly, something that you know you can do while maintaining interest.

  • Prepare your approach.


  • Mark out the main spots - what sort of advertising mediums can you use? What is your budget? What is your exact strategy for each medium? No need to go into excruciating details, but you should know, for example, your allocated monthly budget for your PPC campaign, your target keywords and the expected cost-per-click for each keyword. This will at
    the very least help you monitor your advertising and tune it based on the results.

  • Intense marketing.


  • There are two different approaches in this regard. Use the first one if you can afford to spend a lot of money on traffic, use the second if most of your
    advertising budget will be paid for by your business even at the start.

    Info Product Secrets 

    Research on HiddenSearch!

    Unleashing Hell 

    All-out marketing, pulling out all the stops at once, complete blanketing of your target market - Slow build-up, tackling different advertising mediums one by one, building to crescendo effect where at the end, you replicate the effect in the 'all-out marketing' technique.

    Taken by itself, the term 'unleash hell' is also used to describe another valuable business lesson:

    If you have a product, or a business idea, or a service to sell, GET IT OUT THERE! Take your business to the market first, worry about refining and managing later.

    eBook Packages For You To Sell for 100% Profit 


    There is, of course, a way to sell info products without actually writing your own. One way to do it is by buying ebooks with 'Resale Rights'.

    Here are some packages listed by sellers on ebay for ebooks with Resale Rights that you can start selling anywhere immediately and keep 100% of the profits yourself.

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    eBay

    Pre-Launching! 

    Essentially, don't wait months to find the perfect idea. Pick an idea that's good enough, and launch your business. If you are a resume writer and want to sell your services online, throw up a website, put up your basic contact and payment information and BEGIN PROMOTION.

    Too often people wait too long until they have the 'finished' product before starting their marketing campaigns. A newcomer shouldn't waste their time like that. The product will be developed along the way through customer interaction anyway. On the other hand, there is no way you'll make any money without traffic. So go get that traffic, and 'perfection' will come in due time.

    Multiple Streams of Internet Income: How Ordinary People Make Extraordinary Money Online 

    Written By Robert Allen (the "millionaire maker")


    Robert Allen is the guy who actually COINED THE TERM INFOPRENEUR! He came up with the word!

    His books are always great and I have no hesitation in recommending this book to you. This book is about making money on the internet. Multiple Streams of Internet Income.

    Written by the guy who invented the word 'Infopreneur', this book is a great read. His book 'One Minute Millionaire' is amazing too.

    Read them both! But start with this one.

    Multiple Streams of Internet Income.

    Multiple Streams of Internet Income: How Ordinary People Make Extraordinary Money Online, 2nd Edition

    I recommend this book HIGHLY. Robert knows his stuff.

    Avg. Customer Rating: Amazon Rating

    Amazon Price: $16.47 (as of 11/26/2009) Buy Now

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    Your own (fully stocked) Info Product Shopping Mall 

    I found out about something the other day called ClickBank Mall.

    In case you don't know, ClickBank is an affiliate network you join and earn between 50% and 75% on any purchases as a result of your promotions. And that high percentage means you're looking at probably between $15 and $35 per sale.

    And now the easier way to make these sales (of products written by other people!) is not to list individual links in different places. It is to have a clever ClickBank Mall. A library for people to browse.

    I'm loving it.

    The one downside is this: maybe the price is a little high for you right now if you're just beginning your internet marketing career. It's set at $79.

    It's worth checking it out, at least. For what you get, $79 is really cheap. But compared to what you might be earning online right now, $79 might seem expensive!

    Actually, that's probably the best reason you have to get this thing. 2 or 3 sales and your money is back in your pocket. Go for it!

    CHECK IT OUT BY CLICKING HERE

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