The Art of Becoming an Information Entrepreneur

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What's New in Information Marketing?

Update: Launched Mastering FriendFeed, via my Social Marketing Junkie brand. All information entrepreneurs need to do two things: 1.) keep an eye on the competition and 2.) maintain the momentum of your brand. FriendFeed lets you do both in one convenient place and every top guru I know is abandoning traditional methods of branding and monitoring to use FF as their tool of choice.

Download the Mastering FriendFeed course today - in fact, go to PayDotCom or ClickBank and buy it through your own affiliate link to save 50% on the sale - it's like having a half off coupon!

And sign up for my FREE social marketing junkie course here - it's an ongoing free e-course about marketing in the world of web 2.0.

The Art of Becoming an Information Entrepreneur 

How to Sell Information for a Living

For every information product you launch, you'll need mini-products that complement your main eBook. Clients generally ask for at least three special bonus reports they give away with the information product. So if you hired me to write a Mail Order Bride Secrets eBooks, you might want bonus reports on Translation Tips and Gift Giving Strategies, for example.

Information products aren't limited to eBooks. You can create a membership site where people pay for access to information. I've built entire libraries for clients with hundreds of articles. This is great for those of you who want to sell affiliate products because you can hyperlink each article and drive traffic to your affiliate link.

Other clients have created information products using DVDs or audio. I highly suggest that if you go this route, you hire professionals to help you create the product. These kinds of products generally sell for far more than an eBook, so people expect professional quality - not a homemade camcorder DVD with your two-year old screaming in the background.

Your First Step as an Internet Marketer... 

Your first step in becoming an information entrepreneur is to find a subject you want to become an expert in. Of course, if you hire someone like me to create the products for you, then you don't really have to become an expert at it - I'll make you one. And the wonderful thing about Internet marketing is that you can always go by a pseudonym if you don't want your real name associated with the content.

Go to Clickbank.com and see what's selling there. Go to Google and Overture and test keywords to see the expected traffic for each one. Write down your general subject matter - such as eBay, and then make a list of all of the niche ideas you can think of to create info products under that main topic - such as "How to Make a Fortune on eBay Using Dropshippers and Wholesale Distributors" or "Quick eBay Cash for Full-Time Moms." Anything targeted to a specific group or idea.

In part 2, which you'll find hyperlinked below, I cover the steps you need to take to create your information product from scratch. I also go into ways you can become an information entrepreneur using other people's products.

If you have any questions or comments, please don't hesitate to contact me directly.

Work at Home Truths 

I started out in Internet Marketing wondering which comprehensive course I could invest in that would further my education and help increase my earnings. I also wanted the truth - HA!

Then I discovered that it's much better to have bite-sized chunks of information I can act on FAST and then move on to the next step.

So now that I've earned my stripes as a bona fide successful Internet marketer, I'm paying it forward by creating what I wished I'd had in the beginning - a full course on Internet Marketing, but in small, bite-sized affordable chunks!

The first of the series is Work at Home Truths - and trust me, it isn't all glitter and fairytales.

It's a true accounting of entrepreneurial pursuits because there's nothing worse than a person quitting a secure job for this industry and then hating it.

Information Entrepreneur Product Creation Poll 

How Do You Do It?

Everyone has unique strengths and weaknesses. Is your area of expertise product creation or marketing?

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Here's What I Built When I First Started in IM 

In my course Building an eBook Empire, I detail every little secret I've accumulated in the last 6 years I've worked with the top names in Internet marketing. As a former ghostwriter to gurus such as John Reese, Jimmy Brown, Janet Wilson, Rich Schefren, and more, I launched my career as an Information Entrepreneur by learning from the best.

What started off as a five-year ghostwriting gig launched on Elance evolved into a transition as competitor in the marketplace.  My first eBook was a product for writers, which I later turned into a broad eBook for everyone.

My second eBook, the highly popular guide called Social Networking on Squidoo is personally endorsed by John Reese both on the site as a testimonial and in his November 2006 Reese Report.  It shows you exactly how I managed to use Squidoo to drive traffic to my sites and brand my name on the 'net as an up-and-coming information entrepreneur, not a behind-the-scenes writer-for-hire. Here is what one affiliate to this Squidoo book earned over a 4-day period:

 

Along the way there were so many little things I learned. Stuff not found in eBooks teaching you to become an information entrepreneur, because it's the tiny details here and there - but it's also the secret ingredients to what makes the money machine work.

Blogger?

If you want a cool free resource packed with tons of information on how to start a blog, turn to Craig Desorcy!

Using PLR as an Information Entrepreneur 

The Power of Private Label Rights

Private Label Rights articles give you quick access to content that you can tweak a tad and use as your own.

Tiffany Dow has a website selling 5 for $5 PLR Niche Article Packs at the PLR Mini Mart

PLR usually comes in the form of a batch of articles, but can also be an eBook or special report, which is sold to multiple buyers who can then alter them and release them with their own names on it.

If you buy PLR items, make sure you alter it slightly to make the search engines satisfied that you haven't duplicated any content.

Here's How to Alter PLR... 

You can add an intro or conclusion, change up the keywords, or switch out a sentence or two - even rearrange the order of the article. Then slap your name on it, submit it to article directories, put it in your blog, or use it as web content and you'll see traffic being driven back to your site.

PLR articles are a great deal for both you and the writer - and assuming you find someone capable of writing valuable content, you'll benefit greatly from their talent at a price you can afford.

On the PLR Mini Mart, you can request your topics and they'll be added to a list of ideas to work on for future batches.

Could This Be the End of Info Products? 

featured lens Info Product Killer: The Best New Info Product on the Market!

For a long time now I've advocated the pursuit of affiliate income that's generated from tangible (ie: real) items rather than digital downloads and this is what Info Product Killer. Don't get me wrong - I'm also a strong believer in digital downloa...

How Tiffany Dow Got Her Start in IM 

When I first made the strategic move to morph into a full time information entrepreneur, I joined the Warrior Form and began absorbing lessons from others. My first WSO (Warrior Special Offer) - a 14 page Guide to Squidoo - sold hundreds of copies at $10 a pop.

Now that I'm launching my own eBook Empire, my income from being an information entrepreneur is growing exponentially.

This is in part due to the fact that affiliates have begun selling my eBooks and enjoying the low refund rate my products command.

In this lens, we're going to look at the steps it takes to become an information entrepreneur in your own right. Whether you're a complete newbie or a seasoned veteran, this free crash course will help you stay on the right path to success!

The Rumors Are TRUE! 

Lewis Smile and Tiffany Dow Unite to Build Your Squidoo Lens

"After realizing we were both being hounded by people wanting us to create lenses for them based on our own success, Lewis and I decided to team up and launch www.BuildMyLens.com.

That's right! A lens built for you while you sleep in. Let us do all the hard work.

We're having a blast building lenses for people (you?), and we have built over 300 for customers so far!

Our creations can be seen at Every-Expert.com, so go check them out, see how well we work together, and if you want your own lens - get us to make you one!"

Message from Tiffany 

Hi everyone!

Thanks for visiting my Information Entrepreneur lens. I invite you to use the Contact Me button if you have questions, want to say hi, or need more insight about something.

I always like to hear from fellow Squidoo users - it what puts the "social" in "social networking!"

Tiff :)

A FREE Information Entrepreneur Report 

The Multi-Layered Mindset of Web 2.0 Marketing

Free Report

Have You Added Social Networking to Your Marketing Agenda? 

How MySpace and Other Free Social Sites Can Catapult Your Business Success

So I recently was hired to write a MySpace Marketing eBook and since I knew nada about the topic, assuming MySpace was for teens, I had to go undercover and immerse myself in the trenches.

What I found out was that MySpace means big business. My first two-week foray into the setting of a social network, I was contacted by prospective customers of my Building an eBook Empire guide and I was also been contacted by several prospective clients for writing purposes.

In addition, I found a long lost friend I hadn't seen since we were 18 years old! The benefits are enormous but so many people are sadly going about it the wrong way. MySpace is a SOCIAL network, so you have to set up a personal page and make friends there to network with.

If you're using the site to spam people, then you're missing out on a ton of sales. I recommend you buy some sort of MySpace marketing book and learn the ropes anytime you are learning a new web 2.0 site strategy.

Information Entrepreneur Links 

Useful for Internet Marketing

Tiffany Dow
This is my home page - find out what I'm working on now and grab a free copy of The Multi-Layered Mindset of Web 2.0 Marketing
Social Networking on Squidoo
The unofficial guide to LensMaster success on Squidoo - a step-by-step system to rising in the Google SERPs using Squidoo.
PLR Mini Mart
Tiffany Dow's 5 for $5 PLR Mini Mart has various niche article packs and custom requests!
Twitter Traffic
A $10 report about how to use microblogging platform Twitter to funnel targeted traffic to your domain!
Mastering FriendFeed
Learn which tool top guru marketers are using to maximize their social networking time.

Let Me Know You Stopped By 

Sign My Guestbook

Thanks for coming to see the mini-course. Feel free to sign a quick hello and let me know you were here!

Thanks, Tiff :)





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