Information Ninja

Creativity.

This is one virtue a site must possess to lead the race in the ruthless competition in the Internet based business. With so many competition and rivalry going on, every method of marketing must be employed and utilized.

It doesn't matter if you have a killer product or a fantastically designed website, if people don't know that you exist, it doesn't matter, and you are not going to make it big. Worse of all, you business could just get killed.

While there are so many methods and schemes used by so many e-commerce sites today, there are still some of those that can help you with an extra boost in the popularity ratings. One of these is the so called Viral Marketing.

While the term Viral easily depicts a virus, a word very much dreaded by all computer owners, it is not what it seems. You do not actually use a computer virus to spread your business; on the contrary it just might kill you. Everyone has had enough of all those pop up ads and spywares.

Viral Marketing Overview

Viral Marketing also known otherwise as Viral Advertising is a marketing technique used to build the public awareness of one's product or company. They use many forms of media to reach out to the public without actually promoting the product by riding on in other forms of addictive means that could get a person hooked and be obliged or amused to actually pass it on, with the product or company advertisement along with it.

In a nutshell, companies ride on the idea that if people like the content of a media they will pass it on to their friends and family. They sponsor the certain media, such as a cool flash game, funny video, amusing story and such, which one may pass on to another with the company brand or logo or the products description or any other content to help promote the company or its product.

Viral marketing has become a popular means of advertising and marketing because they are relatively low cost. To avoid being tagged as spam mail, viral marketing counts on the eagerness of one person to pas on the product. If a person sees the name of the person they know as the sender, they won't block it and open it as well.

Many companies offer incentives such as discounts and rebates when they help in spreading their viral marketing. They rely on the number of recipients a viral marketing gets from one person in determining the amount or number of incentive they can be attributed with.

Using Viral Marketing to your advantage

The main and foremost advantage of viral marketing is that you get a lot of publicity and public awareness about your site and your company. You get to generate a flow of traffic that are potential customers. With a little ingenuity and imagination, plus some incentives or prizes, you can reach out to a great number of people and announce your existence.

Most every site and companies are catching on to the effectivity of Viral Marketing and Advertising. Not using it could kill your business. Along with other schemes and methods in promoting your site, like Search Engine Optimization and such, viral marketing could easily push you ahead in the rating games.

Viral Marketing could be a sneaky way to get people to know about you and your company. You get them to pass your advertisement along. They are also very low cost that not investing in it could be downright a business suicide. All it takes is a great idea, a good addicting game, a funny story many ideas are still out there. Create a gossip or a buzz, many movies are promoted by using scandals and gossips to make them more popular. Remember the movie "The Blair Witch Project"?

Many big companies have tried viral marketing and have had many success stories with it. A classic example is Microsoft's Hotmail. They were the first known big company to utilize the scheme and it has worked wonders for them.

Now it's your turn to use viral marketing to work wonders for you. Act now and reap the benefits Viral Marketing will provide for you and your sales figures.

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Are YOU leaving money on the table?

Would you like to improve your search engine ranking?

Does YOUR web site have a Ramp yet?

Is YOUR web site Accessible to People with Disabilities?

Would you like to make a difference and make a lot of money doing it?

There is a hungry market for your products and services.

Unfortunately they are unable to reach your web site and you didn't even know it.

They have cash in hand, credit card actually, and don't even really need to finish reading your sales page before wanting to click on the order button and send you their money for the sale.

The problem is, They CAN'T.

Why?

Because your web site, like 90% of the web sites online are inaccessible to people with disabilities.

The disability market can make up as much as 47% of the purchases made on the web sites that ARE accessible to them and are responsible for a HUGE portion of the market.

One major company started marketing to this community and noticed its revenues go up 110% in this segment.

There are currently 54 million people with disabilities in the United States with an estimated spending power of over $1 Trillion.

Up until recently, the two problems for both you AND this market is that it was VERY COSTLY
to have a PROFESSIONAL evaluation by someone trained with the specialized knowledge
required to evaluate a web site and identify if it is accessible and what changes needed to be made to increase its accessibility.

The other issue is that people did not know that the issue even existed.

Why?

Because the training is difficult requiring A LOT of study, the demand is HIGH and there are very FEW experts with the credentials needed and the knowledge necessary to make this web site accessibility evaluation service available and the ones that ARE qualified charge GROSSLY HIGH prices for doing so because of their specialized expertise.

Well, today is your lucky day.

My Friend Cornelius Butler is a nationally recognized disability advocate and accessibility expert.

He has decided to perform this service that usually costs $1,000+ or only $30 to the first 250 individuals that purchase this offer!

Cornelius has had the opportunity to receive numerous awards for my work. You can learn more about him here: http://www.butlernewmedia.com/bio.html

Getting an evaluation is the ESSENTIAL first step to tapping this large and diverse market.

This offer makes what is normally a fairly high priced, though necessary evaluation, easily within the reach of everyone serious about their business online.

As an added benefit and worth the price of this offer alone, Cornelius has decided to include YOUR web site in my upcoming E-book as one of those listed officially as being an Accessible Web Site
Be Accessible for People with disabilities!

The added exposure will not only open up the market for you to disabled persons, but also to the many thousands of people who will be purchasing my e-book.

How do I know that there will be thousands purchasing this e-book? Because anyone who is a serious business owner wants to know how to effectively market to a large and diverse market that is interested in buying their products and services.

Aside from the extra sales you will generate from being listed as accessible, you will also be enjoy the prestige of being a business person who has helped to raise awareness for this issue and the rights of ALL people to enjoy access to the internet.

Soon Cornelius will going to launch a training and skill development center people with disabilities to help them learn the trade of Internet Marketing.

Your Purchase of his service, will help make the lives of many people all over the world easier and also help to change the face of Internet Marketing forever! Get this offer for YOUR Business and Web Site and take a part in making history as well as making a difference.

I hold marketers with disabilities especially close to my heart because disibilities can effect anyone of us. Be aware of the unique issues those with disibilities face when trying to enter the Internet Marketing world.

Don't be left out on this opportunity.

Spots will go quickly.

I thank you for your support of this offer and look forward to helping you tap this large niche market.
Here's what you get in this offer::

Site Evaluation: Receive a professional comprehensive evaluation of your website by a nationally recognized accessibility leader.

We will conduct a page-by-page analysis of your site and email you a report with our findings.

This report will outline things that are being done right and things that need to be improved upon.

We will also work with you to fix the issues.

As part of this evaluation we will send real people with various disabilities to your site.

You will have the opportunity to get their insights in the report as well.

This service alone normally costs over $1000.

E-Book: Upon its release you will receive a free copy of an e-book relating to how to make your website accessible and market to the disability community. The book will include case studies.

All participants in this offer will also have the opportunity to help beta test the e-book.

Free Publicity: Your evaluated site will be featured in the e-book and/or on a website that is currently being developed. The site is dedicated to educating the Internet Marketing and business community about accessibility and its importance.

We will feature your site as a case study as part of the site of the day feature.

Ground Floor Opportunity: As a participant in this offer you will have the opportunity to make a difference. Our firm will soon be launching a major initiative aimed at getting more people with disabilities involved in Internet Marketing.

It will also focus on creating thousands of accessible websites. You will not only have an opportunity to make money but you will create a more accessible web for people with disabilities worldwide.

You will become an affiliate in this project and have the opportunity to receive commissions, bonuses, and prizes.

Join this elite group today.

The Price:
You can get all of this for the one-time only price of $50. A site evaluation alone can cost thousands of dollars.

Act Fast as Cornelius is only going to allow 250 slots for this special offer.

To find out more information and join this ground breaking opportunity please Visit Accessible Net

It takes money to make money. I am sure you have heard
that before. Although money will make it easier for you
to succeed on the internet it is not absolutely necessary.

By using your noggin, and some modern day grunt work
you can build a profitable online business. Information
is the new currency. Watch your market trends, and
keep up to date, so your website always has fresh
Information. By being in the know, you will be able to
profit while others in your industry fail.

More than ever, knowledge has become power.
Turn your knowledge into content. The internet is content
driven. The more valuable, unique content you have
on your blog, or website, the more traffic you will receive.

Having backlinks to your website from other high ranking
sites is what will give you a higher page rank. Share
what you know by writing articles and submitting them to
article directories such as ezinearticles.com. Make sure
you include a link to your site in the "About the author
section."

Most article directories will not allow you to
use affiliate links. So instead write a article that is related
to the affiliate product you are promoting. Then have the
link point to your website that has your affiliate links.

What if you don't even have enough cash to create your
own website? Have no fear, for there are free resources
that are even better than having your own website.

I mentioned it before, it is called squidoo. Google loves
these easy to create web pages, that are called lenses.
By adding your knowledge in various mediums you can
expect to quickly rise through the squidoo ranks. Once
you rank high in squidoo, chances are that you will begin
to rank high in google too.

This squidoo, ezinearticles, google circle can boost your
traffic tremedously. By ranking high in ezinearticles,
your squidoo site will get more traffic. Because your
lens has more traffic it will rank higher in google.

And best of all, none of these methods require you to
spend a single cent. All that is required is your brain
power, and a little bit of effort. It really is not that difficult
at all.

A common newbie mistake is to promote their affiliate link, before they collect their visitors
name and email address.

If you are serious about internet marketing then you must start building your own list. I can promise you that the affiliate you are promoting will be collecting this information. If you want to excel in internet Marketing then you better do the same thing.

It is unlikely that your customers will buy anything from you the first time they visit your site
A large percentage of your buyers will be from people that you have contacted many times.

To begin building your opt-in list, you are going to need a auto-responder. This must have tool will generate a opt-in form that you put on your website.
A opt-in form allows visitors to your website to leave their contact information.

Most of the time all you really need is your customers first name, and email address. You have the option of asking for more information from them, but if you do your opt-in rates will drop in number.

Write some messages for your auto-responder this way your visitors will have some time to get to know you better. Try to build a relationship with your customers. Your prospects are more likely to purchase what you are offering from you once you have established yourself as a expert, and a business person they can trust.

The subscribers that have joined your list might not even be interested in what you are currently offering, But if you treat them right, they might buy one of your products that you attempt to sell them
in the future.

Your opt-in list will be one of your most valuable sales tools. This list of subscribers also gives you a way to automate a significant portion of your online business. Once you have it all set-up, The auto-responder sends out messages to your list at pre-determined intervals.

Of course, when a new product comes out that you think your customers would be interested in, you can send a new email to let them know. You write the email one time only, and with the click of a button, your auto-responder sends the message to all of the people on your list.

Some people think that list building is a slow process, and that it takes a couple years to gather
a large list of names, and email addresses. List building doesn't have to take this long.

Be sure that you thoughtfully build your list around a targeted niche. A large list of people who are interested in chess, are probably not likely to purchase a book on building websites.

With a niche specific list you can expect a conversion rate of somewhere around 1-3%. You will need to build a very large list if you expect to make any money whatsoever. If you have a list of a thousand people, a 1% conversion rate will give you approximately ten sales.

You are going to need several thousand subscribers, in order to make enough money to survive.
You want to build your list as quickly as possible. So how do you build your list fast?

You are going to need to need three things; a whole lot of traffic, a good incentive, and leverage.

Without a significant amount of traffic, your not going even going to have the opportunity to have people join your list. There are many traffic generation methods that you can use. Most of them first require that your website gets spidered, and indexed by the search engines.

If you have a good site, with lots of great content that is updated on a regular basis then your off to a fantastic start. But if you don't, then you might not see very much, if any traffic at all.

You want instant traffic, and pay per click is definitely the best way to get targeted, keyword specific traffic.

Google Adwords program is the most widely know ppc advertising service. Although It isn't the only one. Other search engines like yahoo , also provide a similar service.

With ppc ads you can target your customers according to where they are located. You can also keep from getting the kind of people who are just looking for a freebie by using "negative" keywords such as "free".

Pay per click advertising can quickly burn through your advertising budget. Be sure your website is attractive, professional, and ready for business. You don't want to waste your dollars sending traffic to a site that doesn't work, or is so unprofessional that
nobody is comfortable in your site to buy anything.
Test everything, so you know it works the way it is suppose to.

It is a good idea to start out with a advertising budget as low as $50. Start off small, and test different ads, sales pages, and opt-in form locations, so you can fine tune the process.
when you find what which ads convert best, you can probably stick to the your top ad.

I recommend Pay per click advertising, if you want to build a targeted list of hungry buyers quickly, and easily, But If your just starting out, and perhaps your not confident that your site is up to par, then you might want to concentrate on both off-page, and on-page search engine optimization.

Basic on page seo is all about having original,
informative content on your website.

Off page seo is more about creating back links that point to your site. This is a whole other article, so I won't be covering seo here.

Beginners often find themselves using traffic exchanges, as a inexpensive, or free way of getting
visitors to their website. With a traffic exchange you earn credits by viewing other peoples sites.
Then you use these credits every time your website is seen by somebody else. Although this is not a ideal solution, there is nothing wrong with going with this option. It is a way you can get traffic to your site
instantly.

Your conversion rates are going to be much lower than with ppc, simply because people are only at your website so they can have their own website seen by other members.

That brings use to the next part of getting visitors to opt-in to you list. Give your visitors a incentive so they will give your their contact information.
It is a common practice to provide a free download,
usually in the form of a ebook related to your niche.

There are lots of information products that come with private label rights availible on all kinds of topics.

Look around, you should be able to find something with give away rights that you can use. If not you
can create your own product. Yeah, this is going to take some extra effort on your part, but it really is not that difficult. You can create your own ebook using a product like ewriter pro.

Since everyone is giving away free ebooks, it wouldn't hurt to try something different, so you stand out in the crowd. Ewriter pro is the perfect example. It is a awesome product, that people are actually willing to pay for.

Videos are the latest trend, and as long as the video provides some useful content, they are great to use as a incentive.

Try not to use a long, boring video, that contains little, or nothing in the way of content. You might just bore your potential customer to death, or even tick them off. It is a common mistake, and this rule applies to anything you decide to use as a give away product.

Finally we come to leverage. Few people use it, and thats a plus, because customers are more likely to respond to methods that haven't been over done. You can leverage your list by using what is called a "tell a friend" script.

Maximize your results by offering them something really unique, and valuable, if they send a email to some of their friends, who might be interested in your offer.

The "tell a friend" script is actually a form. All they have to do is enter the email addresses, and click. The software then emails each name with a letter from the original subscriber, offering them the same fantastic deal.

A word on double opt-ins. When someone has subscribed to your list using the double opt-in method they
first enter their name, and email address into your opt-in form. Then they have to check their email for the confirmation email link. Once they click on that link, the auto-responder sends them a second email with a link to the product. By using the double opt-in method, you will probably get less email addresses, but at least you will know that you are building a list with quality contacts, and you will be protecting yourself from being labeled a spammer.
If you use the "tell a friend script" you will include it in the link with the second email.

Resources:

Free Private Label Rights Products

Top Traffic Exchanges

ewriter pro is availible for free at the Information Ninja website.

For a in depth course on list building that is written by a former employee of google visit Adwords List Building

To Your Success,

Rob

Robert Kennedy is a writer, internet marketer, and seo advisor.

I am really impressed by ewriter pro. It is easy to use, and creates professional looking ebooks. You can grab your free copy of this fantastic software at Information Ninja.