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Innovative Marketing

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Innovative Marketing, huh?

I love marketing, advertising and promotions. Call me quirky, I just find the stuff fascinating. So this is my place to share my favorite marketing tactics from the news.

And if you know of any neat marketing/advertising/promotion that I don't have listed here, please email me with a link to it! andi.enns[[at]]yahoo.com

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Spotlight on: Purple Cow

Purple Cow: Transform Your Business by Being Remarkable

Purple Cow: Transform Your Business by Being Remarkable

by: Seth Godin

Amazon Price: $4.48 (as of 06/02/2012)Buy Now

This book is about being different. If you saw herd after herd of plain brown cows, you'd get bored. So if in one herd, there was a purple cow, you'd notice!

Yoga Makes You Flexible!



A yoga studio in Hong Kong made these innovative flexie straws! It must have cost them an arm and a leg to do this.

Put Up Your Dukes!

Does Innovative Marketing work?

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Yes - it's well worth the extra cost.

No way - stick to the tried-and-true ways!

 

Green Cars

Everyone knows about the Toyota Prius. But does everyone know it when they see it? It's a pretty nondescript car.

See here:

A little flashier than a standard car, but nothing screams that it's different and better.

Now see Nissan's Effis, a concept green car that may be in production soon:

Now that's a car that screams "THE WAY OF THE FUTURE!!!!" (admittedly, in a retro sort of way)

I think that Nissan has it right. Make it a car you can't ignore, like the Mini Cooper or the VW Beetle.

(By the way read more about the Effis here.)

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YouTube: The Lemonaire

This is the most innovative commercial I've seen in a long time.
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Lemonaire

This is pretty good, especially for a commercial. It's also a pretty good beginner's representation to business jargon. (And the kid's pretty cute, to boot)

I wish more kids would get that entrepreneurial bug and that more parents would support it.

This is really a video that can go viral. What kind of videos can your company make?

Jave - in style

Design student Melissa Cloutier designed a coffee cup with a handle and nifty cream holders.



These look like the way of the future - a fun disposable mug for your java, and no need to keep track of your condiments!

Reader Feedback

AndiEnns predicts:

I predict that, eventually, new packaging innovations will be available on to a select few - the rest will have boeing coffee, cars, and straws!

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Useful Baggies



Would YOU eat a sandwich that looks like this?? I wouldn't!

Which is precisely the point of Sherwood Forley Anti-Theft Lunch Baggies.

New Guestbook

  • One (does innovative marketing) Sep 25, 2008 @ 11:25 am | delete
    How quirky! These are the future I tell you!
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AndiEnns

Andi Enns is a former homeschooler with a passion to help out current homeschoolers. She is a PR & Marketing consultant and a major geek about all thi... more »

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