How To Create High PR Instant Authority Sites Fast & Easy Inexpensively

We are here at last three steps in keyword research. We are almost done and ready to go. There is six total and at the half way point.

As previously discussed the six steps to effective keyword research are:

1. Demolishing Misconceptions
2. Creating the list and checking it twice
3. Befriending the keyword research tool
4. Finalizing your list
5. Plan your Attack
6. Rinse, Wash Repeat

Finalizing your list

Now you have your initial list of words and have tested them, it's time to make some decisions on which terms will make it into your coveted final keyword list.

Create a spreadsheet or another type of visual aid that will allow you to easily see each word's conversion rate. Search volume and competition rate (as given to you by the tools mentioned in the first two articles) These three figures will allow you to calculate if that term is crucial to your site and if it will be a great tool as you try and narrow down your focus.

The first step in narrowing down your list is focus on the terms that most closely target the subject and theme of your web site. These are the terms you want to keep close. Throw out all the words that are not relevant to your site.

Create a mixture of both broad and targeted keywords. You'll need both to rank well. Broad terms are important because they describe what your web site does. However, they won't increase the level of qualified traffic coming into your site.

Targeted terms are often easier to rank for and help bring qualified traffic. They also make you a subject matter expert to the search engines. The targeted terms strengthen the theme created with the broader phrases. Broad search terms may bring you the higher levels of traffic, but it's targeted, buying-oriented terms like these that will maximize conversions.

Plan your attack

Congratulations! You made your list of about 10-20 highly focused keywords, now what do you do? You prepare them for launch!

If you did your keyword research right, at least some of the words on your list already appear in your site content, but some of them may not. Now, start thinking about how many pages you'll need to create to support these new words, where and how your keyword phrases will be used.

We typically recommend only going after three or four related keywords per page. Any more than that you run the risk of diluting your page to the point where you rank for nothing. Naturally work the keywords into your content and avoid repetition that could be interpreted as spamming.

Keywords should also be used in several other elements on your site:

Title Tag
Meta Description Tags
Meta Keywords Tag
Headings
Alt text
Anchor Text/ Navigational Links

Don't forget your on-page content.

You've now spent a lot of time molding your keywords. Make sure you use them in all the appropriate fields to get the maximum benefit you have worked for.

Rinse, Wash, Repeat.

Your initial keyword research process is behind you. You've created your list, checked it twice, made friends with the keyword research tools and are now off to go plan your attack.

Think you're all set?

As your customer's and your site's needs change over time, so will your keywords. It's important to monitor your keywords and tweak as necessary. Doing so will allow you to stay ahead of your competition and keep moving forward.

GOOD LUCK ON YOUR KEYWORD ADVENTURE...