international marketing

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International marketing and Globalization

I'll try to cover in this lens the topic of international marketing: understood as the strategic implications of competing in non-local markets, considering the insight and comprehension of different cultures.

International marketing provides an approach for analysing the main characteristics of any country or region. A global perspective must lead the decisions in order to market products into different markets.

What is International Marketing?

What should be considered when doing business internationally?

International Marketing challenges
International Trade
Cultural understanding
Global Markets: Cultural dynamics
Business protocol and customs
Political environment
Legal International issues
International Marketing research
Emerging markets
Differences in market regions and countries
Global Marketing approach (plan and organize)
What are consumers expecting in different markets?
International logistics and distribution
Sales Management for International markets
Pricing for International markets.
International customers negotiation

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  • debbiecohen1 Oct 12, 2007 @ 10:02 am | delete
    Hi victoralonsolion , Great Lens. I have also created a lens in same niche . Hope u like it? here's a brief intro:
    click here

The Globalization Rapporteur

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victoralonsolion

I consider myself a citizen of the world. Half Spaniard, half French. I have lived in Spain, France, Russia, The Netherlands and Northern Africa.
I enjoy...
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