Internet Marketing - Secrets and more

You're probably wondering what is the secret in internet marketing?

It is believed that making the 50 targeted visitors to your site and making one sale you organize a successful online business. Ha! But this is just ridiculous ... You lose 80% of your potential buyers.

Maybe someone does sell more effectively and that each of the 20 visitors. What is laudable, but it's too bad indicator. You still bear heavy losses. It probably 15-18 out of 20 people came to your site is not by chance, something they attracted and interested in you?

"Okay, but what could I be out?" - You ask.

And you're absolutely right - this is normal "turnover." After all, your visitors can not at one moment and immediately decide to buy something. There are a thousand and one reason why this did not happen the first time. That's why I always say about the principle of consistency and put the site into second place.

Site - this is your showcase, your internet shop, "the tip of the iceberg", but the effectiveness of this marketing tool is always inferior to e-mail.

Site - is when to you come to shop, e-mail - this is when the purchase comes to you. This is fundamentally different approaches to marketing, but they can be very tightly connected with each other ...

The client can come to you one - two times, and you can come to the customer continuously, until he otpishetsya. In the first case, you little control over the situation in your business, and the second - almost all in your hands. And then both together - gives you maximum control!

Crazu same reservation that this is only a situation where the recipient of your mailing in advance gave voluntary consent to receive it. To spam what I said in any case not applicable. SPAM - is the worst thing that could only come up with, using e-mail.

Most of the visitors of your site requires repeated presentation of advertising information in order to effect it produced. All people are different ... Someone needs to look once and buy - he was just ready, but someone not in the mood, or is he simply has no money. But this does not mean that this person is not your potential buyer or partner.

That is why any effective e-commerce site should always encourage the visitor to one of two actions:

1. To motivate people for immediate purchase products or services;

2. Voluntarily obtained from a visitor's name and e-mail address in exchange for a valuable and free information;

If your site does not do this, it is considered that your Internet business does not work. If a visitor does not commit one of these actions, you are constantly suffering enormous losses, and for nothing!

I hear another question from you: "Okay, so what to do and being here" smart "email auto-responders?"

Now we come to you to the most important.

For the organization of highly commercial site, you need to understand and pass through itself, as redesigned, three concepts, which in the west have learned many years ago:

1. You must learn to write really "sell" texts, which not only shows all the charm of your products or services, and demonstrate all the benefits of these goods and services to customers. Learn how to go out of his ego and get up to the place of the buyer. Assume that you want to buy something, and not sell. Try to understand the real problems and needs of its audience, and then write the text.

2. You must first have something to give, and only then to take! The only reason people come to the Internet - is to obtain operational and FREE information. No one comes to you on site with the idea of spending money. Visitors want to find yourself something useful and desirable for free! So give it to them, but along the way unobtrusively suggest something else.

3. You should always maintain communication with a site, and then dosed and consistently provide it free, useful information for as long as he does not responds by mailing or die one way or another, sooner or later, if people are interested in the illuminated subject, it will make you a purchase or become your partner. In extreme cases, it simply will recommend your services or products to someone else ...

On the first point I can add only one thing - the art of writing advertising texts (Writing) - is practically No.1 skill for any web entrepreneur. In the Internet people read the information, and if you do not learn how tempting, briefly and elegantly written, taking into account the needs of your target audience, then you have no chance of success.

On the second point to add that today really is to advertise free information, not your products and services. People have already developed immunity to the traditional methods of advertising. All have long been fed "to the throat" direct advertising. Become a friend and professional in his field in the eyes of your visitors and subscribers, Make the warm relationship of trust, and then have something to offer. This can be a free course or direction or something else ... Connect your imagination and explore the needs of your market!

I now turn to the third paragraph and to direct answer to the question "Why e-mail auto-responder?"

"Smart" email responder - a service that helps you to voluntarily collect email addresses of potential customers and almost completely automates the whole process of working with e-mail. Correctly using email marketing in your business and having good attendance at the site, you have to communicate by mail with a potentially unlimited audience. If you do not automate this process initially, then you will simply enslaved routine. "Smart" email autoresponder will help you put all the same type of work on the computer.