Turbo-Charge your Business with Internet Attraction Marketing
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What is Internet Attraction Marketing?
The Goal of ALL Marketing is to get prospects to come to you, and to give you their contact information.
Therefore ALL Marketing is a process of attracting prospects.
Internet Attraction Marketing is the process of attracting prospects on the Internet.
How do you attract prospects? And get them to give you their contact information?
To answer this you need to clearly understand:
Therefore ALL Marketing is a process of attracting prospects.
Internet Attraction Marketing is the process of attracting prospects on the Internet.
How do you attract prospects? And get them to give you their contact information?
To answer this you need to clearly understand:
What you are Marketing.
Who you are trying to Attract.
What are you marketing?
Why do you search the Internet?
You have a problem, you need something, and you are looking for a solution.
So to attract prospects to you, you need to realise that YOU are marketing YOUR ABILITY to understand and provide a solution to people's needs and problems.
But it is not about YOU personally. Nobody is interested in you, or your problems.
What they want to know is that YOU understand:
and that YOU have the knowledge to provide solutions for them.
So to attract prospects to you, you need to realise that YOU are marketing YOUR ABILITY to understand and provide a solution to people's needs and problems.
But it is not about YOU personally. Nobody is interested in you, or your problems.
What they want to know is that YOU understand:
THEIR needs,
THEIR problems,
THEIR worries,
THEIR fears.
and that YOU have the knowledge to provide solutions for them.
How do you show prospects that you understand THEIR Problems and Needs?
How do you show that you can help to provide solutions to THEIR problems?
You need to GIVE. Give value of some sort - knowledge, education, valuable information. You need to teach, show that you have the knowledge and leadership skills to provide solutions, to help them to solve their problems.
They are not interested in your need to make money and therefore your desire to sell them something. So, when a prospect first visits your site or page, "if you try to sell, you will repel".
Selling can not take place until you have built a trusting relationship with your prospects.
You will need to learn how to build these relationships on the Internet and spend all your time doing this.
They are not interested in your need to make money and therefore your desire to sell them something. So, when a prospect first visits your site or page, "if you try to sell, you will repel".
Selling can not take place until you have built a trusting relationship with your prospects.
You will need to learn how to build these relationships on the Internet and spend all your time doing this.
Who are you trying to Attract?
Have you ever been fishing?
You go fishing to catch a specific type of fish. You choose bait that is specific for that fish. There is no bait that will catch all fish.
When you go marketing, you must precisely target the prospects that you want to attract. Each message has to be directed at a specific type of prospect. You cannot successfully attract everybody with one message.
If you have a Nutrition Business then you target people who are looking for a Nutrition Business, rather than trying to attract all people who are looking for some way of "making money online". The bait for prospects looking for a Nutrition Business is specific for that market niche.
To be successful you must decide precisely who you are trying to attract, and target that specific niche.
The words and phrases that people most frequently use when searching the Internet are called Keywords. Using a Keyword Research Tool you will need to do some research to find these.
When you go marketing, you must precisely target the prospects that you want to attract. Each message has to be directed at a specific type of prospect. You cannot successfully attract everybody with one message.
If you have a Nutrition Business then you target people who are looking for a Nutrition Business, rather than trying to attract all people who are looking for some way of "making money online". The bait for prospects looking for a Nutrition Business is specific for that market niche.
To be successful you must decide precisely who you are trying to attract, and target that specific niche.
The words and phrases that people most frequently use when searching the Internet are called Keywords. Using a Keyword Research Tool you will need to do some research to find these.
Keywords
How to find them.
Keywords are the words used most often when people search the Internet.
And, if your intention is to get traffic to your Blog or Website, finding the right Keywords is crucial, not those that YOU think might be suitable.
Keyword Research is the process of finding the words and the phrases that people are searching for on the internet, and it is an essential part of all Internet Marketing.
A good Keyword Research Tool is necessary, and many can be found by doing a search. But most make claims that they do not live up to, and some are complete scams. Therefore, it is best to stick with one of the better known ones
The Google Adsense Keyword Research Tool is free, and provides a lot of valuable information.
But if you are doing a lot of Keword Research, and Internet Marketing is your main business, then you will need to purchase a Tool with more features, such as Wordtracker which is recommended highly.
And, if your intention is to get traffic to your Blog or Website, finding the right Keywords is crucial, not those that YOU think might be suitable.
Keyword Research is the process of finding the words and the phrases that people are searching for on the internet, and it is an essential part of all Internet Marketing.
A good Keyword Research Tool is necessary, and many can be found by doing a search. But most make claims that they do not live up to, and some are complete scams. Therefore, it is best to stick with one of the better known ones
The Google Adsense Keyword Research Tool is free, and provides a lot of valuable information.
But if you are doing a lot of Keword Research, and Internet Marketing is your main business, then you will need to purchase a Tool with more features, such as Wordtracker which is recommended highly.
How do you learn Internet Attraction marketing?
The following resources are FREE
Marketing Merge
An introduction to Renegade University and Renegade Professional
My Blog
Attraction Marketing the Key to Success in your Network Marketing or Home Based Business
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melag
Sep 29, 2009 @ 3:30 pm | in reply to Cathie Brown | delete
- Thanks Cath.
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Cathie Brown
Sep 28, 2009 @ 3:37 pm | delete
- Well done Chris and I wish you all the very best in your internet business.
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by melag
melag
Chris Aguilar is a Jamaican living in Wales. He is a keen Golfer, loves Asian and Eastern foods, and enjoys travel.
A self employed entreprenneur for...
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