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Brand Development, Generate Online Sales Leads, Back Link Building, Search Engine Marketing - Pay Per Click Advertising, Online Reputation Management, Search Engine Optimization, Social Media Marketing, Website Analytics, Website Re-Design - Search Optimized Web Design, Website Usability

Internet Marketing and Search Engine Optimization SEO Glossary

Learn all of the Search Engine Optimization terminology!

How to get Backlinks

Over 25 Ways to Gain Valuable Website Backlinks

 Constructing a website for a business is only the first part of attracting your online customers. There are many factors that determine your position on the search engine results page, one of them being the quality and quantity of your inbound links. In order to increase traffic and gain a good web rank your website should have a significant amount of backlinks. These backlinks should connect with valuable, authoritative, and industry related websites. Gathering backlinks should be a top SEO priority because without them it can be extremely hard to move up in the search engine results or generate more website visibility.

Domain Names and URLs

Choosing a Great Domain Name and Creating Friendly URLs

 One of the most important elements of creating a website is selecting a proper domain name. A domain name is commonly part of a larger Internet address called a "URL". Having the right domain name for your website can significantly help establish an online reputation and generate greater visibility. Domain names give both the human visitors as well as the search engines the first description or impression of the website. Choosing a domain name can often be just as important as deciding the name of your business and should not be taken lightly. Finding a successful domain name will require time, patience, and creativity. The following tips are designed to assist in creating successful domain names.

Using Strategic Keyword Placement to Amplify SEO Results

Using Strategic Keyword Placement to Amplify SEO Results

One of the most important and easiest Search Engine Optimization concepts is keyword placement. SEO Keyword placement refers to the integration of targeted keywords into locations on and off the webpage. Keywords or key phrases are generated to represent the terms that users search for when trying to locate your company and website. A website using the wrong or inaccurate keywords is as equally bad as a website that ignores keywords all together. 

Meta Tags: Do They Still Matter, If So Which Ones? - Click to read the full article

 Are Meta Tags helpful? Meta tags are usually used for Search Engine Optimization and are thought to help web crawlers index your pages more accurately. Although at one time Meta tags held tremendous value for website ranking they no longer carry the same importance. Over time, less and less weight has been assigned to Meta tags due to their manipulation and user abuse. Eventually websites began to perform keyword stuffing (excessive use of keywords) and listed irrelevant information in their Meta tags to try to attract and mislead traffic to their pages. As users caught on to the black hat SEO techniques for Meta tags the search engines started to divert their attention and place more emphasis on actual content. Shifting their focus allowed the search engines to evaluate web pages appropriately based on visible content rather than depending on a Meta tag to deliver accurate information.

Dealing With the Aftermath of Google Panda Update Version 2.2

February 24, 2011 Google introduced its new method for evaluating the quality of a website. Google Panda or "The Panda Algorithm" affected a little under 12% of search results and drastically reduced page visitors for many websites. At first 12% may seem like a small percentage but when considering the size of internet the figure becomes fairly significant. Google released Panda 2.0 in April and followed with version 2.1 in May. According to Search Engine Land Google had also just recently released its newest version (Panda 2.2) sometime during June.

WordPress Version 3.2 Now Available: Are you ready for the Upgrade?

Click to Continue Reading about WordPress 3.2

Attracting More Website Traffic with YouTube Video Optimization - InternetBeacon

Click to Continue Reading about YouTube Video Optimization

15 Methods to Market A Small Business Online!

15 Methods to Market a Small Business Online - CDTeK.com Blog

Unless you are a big name brand just having a website will not bring in the amount of traffic that you want. It is very important that you not only have a website but that you also know how to market it as well. The following are 15 methods to market a small business online, we have covered many of these tips individually so be sure to visit the links provided to get a more in depth look at each.

Using RSS FEEDS for Internet Marketing

The Benefits of RSS Feeds and how to use them for Internet Marketing

 An RSS feed or a "really simple syndication" is a media format that pushes frequently changed web content to subscribers. RSS feeds are mostly used to provide updated content such as blog post, news headlines, audio, or video. RSS channels are read using an RSS reader, software that can be web, desktop, or mobile based. RSS feeds allow web viewers to access content that has its presentation and formatting stripped away. In essence, an RSS feed removes useless clutter and leaves only relevant and easy to understand content.

Tips for Obtaining Reciprocal Links and Establishing Valuable Anchor Text

Tips for Obtaining Reciprocal Links and Establishing Valuable Anchor Text

Finding high quality link partners can be a difficult and time consuming task but the eventual payoff can be tremendous. Search engines like Google assign more value to websites with the most relevant and superior links however it is equally important that you have the proper anchor text in order to rank for your keywords and target your traffic. Although higher quality links provide more link value, try to diversify your link exchanges by not focusing on only high value sites. If websites only exchanged with other higher valued websites then barley any pages would ever gain a solid rank or foundation. I hope that you will find these tips helpful in obtaining reciprocal links and determining the appropriate anchor texts for your links.

Creating Infographics to Build Links and Increase SEO

Creating Infographics to Build Links and Increase SEO

 What is an Infographic? An infographic is a pictorial representation of specific data or knowledge. Infographics can be a great way to showcase information on a particular subject area and can prove to be a good source of link value. Infographics have the ability to transform plain material into interesting and exciting web content. Over the past few years the value of infographics has grown tremendously because many have begun to recognize the potential they have to connect with their target audience.

Facebook's Response to Google+

Facebook’ s Response to Google+ , Is It Enough? - CDTeK.com Blog

Following a week of promising reporters something awesome, Chief Executive and founder of Facebook Mark Zuckerberg held a live press conference Wednesday July 6, 2011. At the press conference Facebook delivered on its promise and announced a triad of features including a Chat Redesign, Group Chat options, and Video Calling with Skype. The new features began rolling out simultaneously as the announcement was broadcasted live.

10 Creative Ways to Market Your Company with QR Codes

10 Creative Ways to Market Your Company with QR Codes - CDTeK.com Blog

 Lately More and more companies have begun to use Quick Response code or QR codes to promote their products and services. You may have noticed that recently some of your favorite companies are now displaying these 2-D barcodes on some of their products or advertisements. These two-dimensional icons are known as QR codes and can be scanned by smartphone cameras to automatically pull up text, photos, videos, music, URLs, and even make phone calls or send emails. This form of brand marketing is now on the rise and is providing businesses with many new, creative, and effective marketing opportunities.

Why blog comment backlinks dont always help SEO!

Why Blog Comment Backlinks Don't Always Help Your SEO

 Recently we have been discussing backlinks and the benefits that they provide for your website. Backlinks are an essential part of the SEO process because they help your site's search engine visibility and web rank. A backlink, also known as an inbound link is a link on another website that is directed to one of your web pages. High quality links are obtained through a number of different methods, one of which is leaving comments on other blogs. In addition to looking good in the eyes of the search engines, leaving your website's URL on industry related blogs is a good way to direct new users to your content. For several reasons however leaving blog comments will not always produce the preferred results. The following are explanations why blog comments don't always help your search engine optimization efforts as well as some of the things you should look for when pursuing blog comment backlinks.

Microsoft Office 365- Cloud Services

Microsoft 365, Collaboration and Productivity Tools Available through the Cloud - CDTeK.com Blog

Microsoft has always been at the top when it comes to software development. Whether it's the Windows OS or the applications like Microsoft Office, the company has built a successful reputation and has maintained its dominance throughout the years. The success of Microsoft hasn't stopped competitors from trying to achieve the same public perception, for example Google Docs. Google Documents enable users to create documents, spreadsheets, presentations, and drawings from any location using cloud computing.

Submitting Updated URLs with the New "Fetch as Googlebot" Feature

Submitting Updated URLs with the New "Fetch as Googlebot" Feature

Google's Webmaster tools now provide users with a new way to submit new or updated URL's for Google indexing. The fetch as Googlebot feature allows users to identify individual URL's and submit them to Google's crawl schedule for index consideration. Unlike the other methods of URL submission the Googlebots will crawl the submitted pages usually within one day of their submission. Although the response time is faster Google will still use the same selection process when considering a URLs inclusion in their index. The Fetch as Googlebot helps Google discover a web page faster but like its natural discovery process there is no guarantee that the page will be included in their index.

NEW GOOGLE Social Network, Google +

New Firefox 5 Rapid Release that Supports Multiple Platform Do not Track Feature - InternetBeacon

On Tuesday June 28, 2011 Google announced that they are very close to launching their new social network called Google +. Not to be confused with Google +1, the new Google + is a social network that is currently in a "field trial period" with a limited number of testers. Although there is no news available regarding the interaction between Google +1 and Google +, it seems logical that eventually the two Google services will somehow be used to complement one another. The goal of Google + is to bring more humanity or emotion to the world of online sharing and interaction.

The foundation of Google's social network feels similar to other social networking sites like Facebook and Twitter. From the looks of it, Google + appears to incorporate the basics of social networking that we have grown comfortable with and even manages to offer a few unique and innovative features. Users can expect the following features to be included on the Google + Social Networking website following the trial testing period.

Protecting Your Investment!

10 iPad2 Security Tips to Help Protect Your Investment

Earlier this month Apple held its annual Worldwide Developers Conference, during the event Apple unveiled the new features of iOS 5 which is set to arrive later this fall . Although the much anticipated release of the iPad2 had come and gone back in March, the news of the newest iOS has seemed to spur iPad2 sales. At a price range set from $499-$829, these devices are definitely an investment that is worth protecting. The following are ten tips to help ensure the safety and protection of iPad devices. The list covers both physical and virtual security so that customers can hopefully prolong the life of their device and be able to take full advantage of the upcoming iOS improvements.

NEW, FUN ways to search on GOOGLE!

Google Announces New Features that Change the Way We Search - InternetBeacon

Eliminating the barriers that stand between users and information is an endless goal for Google. The company continues to revolutionize the way users search the internet and strives to provide only the most relevant and superior content possible. On Tuesday June 14, 2011, Google held a media event in San Francisco to announce their new features that they hope will drastically change how users will search the internet. Among the features that were announced were Instant Pages, Search by Image, and Voice Search.

Local Citations

Increasing Your Business Reputation with Local Citations and Where to Find Them - CDTeK.com Blog

When assigning a rank to a website, Search Engines consider hundreds of mix-matched factors that come together to create their unique ranking algorithms. Thought to be among the most important of all ranking factors is the number of quality inbound links, however more and more people feel that local citations are just as important regardless of if they provide a link or not.

When you should update your website!

How often should you be updating your website?

 There aren't any set expectations for how often a website should be updated. However it is suggested that you perform updates as frequently as possible in order to prevent your website from looking dated and losing your valuable web traffic. It is recommended that you try to update your website at least 1 to 2 times a month. These weekly or monthly updates should be designed for only adding or refreshing content unless the entire website's design is fatigued. As long as you develop a site that is both visually appealing and easily accessible then your primary updates should focus solely on your content.

What is a Landing Page and How can it Help?

Creating an Effective Landing Page and Getting that Conversion - CDTeK.com Blog

The real measure of a successful website isn't the number of visitors but rather the number of conversions. A great looking web design and a high click through rate will ultimately mean nothing if they fail to generate conversions. A conversion is when a visitor comes to your site and performs a certain task. These desired actions could be purchasing a product, getting a quote, signing up for a newsletter, or any other specified goal. For most businesses attracting traffic isn't the problem it's acquiring the conversion. To help with increasing the conversion rate websites often implement landing pages and call to actions.

Apple NEW IOS 5

Apple Introduces IOS 5 and All the New Features

This week major companies have taken to the stage to introduce their new and future products. Having the E3 Expo and the Worldwide Developers Conference scheduled for the same week certainly provided a week full of exciting news and entertainment for customers. At E3 companies like Sony, Microsoft, and Nintendo all provided insight into their latest developments that included PlayStation Vita, Nintendo 3DS, and Nintendo Wii U. Apple was the first to publicly display their future software products at the Worldwide Developers Conference that took place on June 6, 2011.

Hackers Gone Wild, Where's the Security?

Hackers Gone Wild, Where's the Security When You Need It?

It's hard to miss all of the news headlines about hacker groups and security intrusions. These attacks now seem to be unavoidable even for Government agencies. For weeks now the public has been following the Sony Incident, which now appears to have been only the tip of the iceberg. Even the State Senate computers have fallen victim to a group of hackers known as Lulze Security.

25 Web and Mobile Apps to help your small business!

25 Free Small Business Web and Mobile Apps That Can Increase Productivity - CDTeK.com Blog

Over the past couple of years the number of resources available for small businesses has grown tremendously with the growth of new technology. With innovative technology like Smartphones and tablet PC's, businesses now have access to a number of applications that are designed for a variety of professions. Cutting costs are important for most businesses but it is also important that they retain their quality which is why many companies have begun to utilize the free or low cost applications to assist with day to day operations. When using these applications, business professionals are able to elevate their service and productivity to a whole new level.

How Does Google +1 Measure Up?

How Does Google +1 Measure Up - InternetBeacon

Back in March Google began rolling out their +1 feature locally on their Google results page. The new feature enables users to activate the Plus 1 button when they wanted to recommend a website to other users. Since Facebook did not want to have their Like Button located on the Google search results page, Google has taken action and created its own way to boost social interaction. Similar to the Facebook Like Button, the plus 1 feature lets users put their stamp of approval on a website.

Using Quora For Small Business Goals

Suggestions for Using Quora with Your Small Business - CDTeK.com Blog

Quora creates an interactive platform where users can ask questions and receive high quality answers from people with firsthand knowledge. Users can collaborate to create questions and identify the best answers. Although it works similar to a forum the information is regarded as more authoritative, knowledgeable, and respectable. The information on Quora is always improving and it is their goal to discover the highest quality answers to each of their question pages. Quora's question pages can also be thought of as Wikipedia pages, only with more specific information straight from industry experts. Unlike Wikipedia, Quora answers can target the exact information that the user is seeking based on the initial question.

SONY Troubles Finally Over?

Sony PSN Update: The PlayStation Store Is Now Up and Running but Will it Stick?

It has been over a month since Sony announced that the reason for the shutdown of their PlayStation Network service on April 20, 2011 was due to an external intrusion. On May 4, 2011 Sony had confirmed that the PSN Attack was able to obtain the personal information from over 100 million users. Following the hack, Sony remained confident and projected a short downtime for the network. Although Sony initially stated that they would fully restore their services by the end of the week, the recovery process experienced unforeseen problems.

Digital Housekeeping- Tips for Dealing with the Digital Clutter in Your Office Space - CDTeK.com Blog

CDTek- Digital HouseKeeping Tips

Small businesses can often be overwhelmed with the amount of digital information that they have to retain for their business to operate correctly. Over time, the buildup of work documents, project files, client proposals, and employee information can often get out of hand. Which is why a few weeks back we wrote an article called "Organizing Your Office Equipment and Improving Your Work Environment". This article proposed several solutions to maintain a file organization system for small businesses. However in the article we neglected to mention how digital data clutter can be just as hard on the stresses of our everyday job tasks. This is why to keep your office running proficiently it is important to perform routine digital housekeeping.

Validating Your HTML

Validating Your HTML Code Does More Than Just Look Good To Google - InternetBeacon

Does code validation really matter and if so to whom does it matter to, a website visitor, a search engine, both? Not everyone thinks that code validations are all that important and feel that search engines do not consider validation when ranking a website. Regardless of the impact that code validation has on a websites ranking, both sides of this discussion can agree that code validation is useful for a number of other reasons.

7 Reasons Why Social Media should be used to Enhance SEO Not Replace It

7 Reasons Why Social Media should be used to Enhance SEO Not Replace It

 Most people can agree that social media has drastically changed the way businesses perform online marketing. Social media sites like Facebook and Twitter have provided businesses with the resources to create detailed portfolios and interact freely with their customers. Some companies even believe that Search Engine Optimization (SEO) is no longer important and social media should be their main focus. Does SEO still matter? Social media sites have done a great job of connecting businesses with customers. However even with all the advantages that social media has to offer it shouldn't replace SEO. Instead social media websites should be thought of as a complement to SEO rather than its substitute.

Apple Worldwide Developers Conference

Apple iCloud Rumors to Be Confirmed at the Annual WWDC on June 6, 2011 - InternetBeacon

Apple has recently announced that they will be unveiling the latest cloud storage service at the upcoming 2011 Worldwide Developers Conference on June 6 th. The WWDC is held annually in California at the Moscone Center which is the largest convention and exhibition complex in San Francisco. The convention takes place over 5 days and during this time Apple announces their latest software and technology for developers. The WWDC has taken place since 1983, each time with CEO Steve Jobs kicking off the convention with a keynote speech. Although Jobs has currently been on medical leave Apple has confirmed that he will still take part of this year's convention kick-off.

FaceBook Scams

Top 4 Facebook Frauds and How to Avoid Them - InternetBeacon

Like most Internet based companies, Facebook continues to take steps to ensure the safety of its users. Even with all the effort made by Facebook, no amount of Facebook security protocols will eliminate every scam and every hacker. Vulnerabilities will still persist regardless which is why the best protection seems to depend on user awareness. The majority of problem reports can most likely be avoided through proper user education. If users remain unaware of the current scams it leaves them unsuspecting and prime targets for malicious scams. Educating users to be aware the attacks while participating on social networking platforms could drastically help preserve the network integrity.

Facebook Dirty Tactics

Facebook Left Looking Embarrassed After Their Tactics Against Google Backfire - InternetBeacon

It is common for competing companies to bash one another to gain the competitive edge that they need, however in the most recent case Facebook's attempt was a huge failure that only hurt their own credibility. Using Twitter, a well known Google critic posted that a public relations firm had requested to add his name on an anti-Google article that they had ghost written. Following this post USA Today also confirmed that they had received a similar request.

Google Search Results Page

Google Testing a New and Cleaner Search Engine Results Page - InternetBeacon

Recently Google has begun testing a new search engine results page (SERP) with a limited group of Google users. It is unknown what criteria Google used to determine which users were given this opportunity and because there is no opt in for testing most users can only experience the new page via screenshots.

It remains unclear whether or not Google will further expand this sample testing or even continue in the same direction once they acquire usability feedback. Due to the limited testing being fairly recent no real results have been released other than the initial feedback from users that the new page is ugly or that it looks better, which really depends only on the users taste and not the designs usefulness.

Duplicate Content

How Duplicate Content Occurs and how to avoid Getting Penalized for It. - InternetBeacon

Search engines take into consideration a large number of factors when assigning a rank to a website. Although there are a number of factors that are obvious or specifically identified as ranking factors, the majority of the ranking criteria are kept private. Search engines avoid publicizing the exact pieces of the Search Engine Optimization puzzle that they use to determine a rank because it would most likely lead to a massive overflow of irrelevant search results.

Squidoo | Small business marketing tool~

How to Create a Squidoo Lens to effectively Market Your Small Business - CDTeK.com Blog

Despite its unconventional name Squidoo can be an extremely beneficial Internet Marketing tool for small businesses. Squidoo is a community website platform that has been around for more than five years. During that time they have accumulated over 1.5 million lenses which are mini topical webpages that users create directly on the Squidoo platform. Squidoo calls these mini pages "lenses" because they draw attention to specific niches similar to how a camera lens focuses on a certain object or experience from the perspective of one individual. During Squidoo's first six months in operation more than 100,000 lenses were created, setting the tone for its future achievements.

Alternative Defragmentation Software May Not Be the Best Solution

Alternative Defragmentation Software May Not Be the Best Solution

Defragmentation is a process that mitigates and reverses fragmentation. File system fragmentation occurs when the system is unable to maintain the data in a sequential order. During fragmentation data that is in memory is broken into pieces and dispersed throughout the system. One of the major problems that occur with fragmented data is an increase in the time it takes for the system to access files and programs.

No iPhone 5, But here is a iPhone 4s to keep you occupied

Apple introduces the iPhone 4s but is it worth the Upgrade?

Apple's much anticipated October 4, 2011 press conference was rumored to be the public's introduction to the iPhone 5. Leading up to the press conference Apple advertised with the phrase "Let's talk iPhone", which added to the already growing iPhone 5 rumors. During the press release Apple did talk about iPhones but not the one most consumers expected. The press conference may have left iPhone 5 enthusiasts disappointed but still delivered an amazing iPhone 4s. .

The iPhone 4s offers many new features that should keep customers satisfied until the iPhone 5's eventual release date. Although the iPhone 4s offers new and exciting features some people are still wondering if it is worth upgrading. The following guide includes some of the new features of the iPhone 4s to help you with this decision. The iPhone 4s will be available from $199-$399 next week on October 12, 2011.

Generating Blog topics!

Tips for Your Blog and Sources for Generating More Blog Topics - CDTeK.com Blog

There are some days when you can sit down at your computer and immediately come up with a topic to write a blog post on, but then there are the other days when you're just stuck. One of the hardest things about blog writing is maintaining a steady influx of topics to write about. Constantly generating blog topics can be a huge challenge. We created this blog post to provide other blog writers with tips and resources so that they never run out of topics to talk about.

Securing your Laptop!

Simple Tips to Securing Your Laptop

What can you do to secure your laptop? There are two components to laptop security, the physical side and the virtual. Physical protection refers to instinctual protection like keeping your laptop with you, keeping it out of sight as well as purchasing protection devices such as cable locks, laptop safes, and motion detector alarms. Virtual security on the other hand implies defenses such as software protection programs, passwords, and tracking safeguards.

The following guide is intended to identify security techniques and tools to protect you from being a victim of a laptop theft. The tips will cover practical security methods, virtual defense techniques, and physical protection devices. For the best protection it is recommended that you use a combination of each.

Guest Blogging tips

Tips for Guest Blogging from Internetbeacon.com

Guest blogging is a great device to drive in traffic to your website and allows you to network with other bloggers from your industry. Besides driving in new traffic and networking with other bloggers, guest blogging also helps with branding and getting your name or company in the spotlight. Guest blogging is also helpful in building your social media profile and gaining more industry experience.