Alka's Internet Marketing Training

Our training assists business owners and just about anyone with their vision and strategies and how to be successful in today's challenging environment.

It is almost imperative today to use the available latest technology to make your business more profitable. Using the simple techniques can enhance your business tremendously. In addition, using it your advantage by applying your existing knowledge and employing these novel ideas can make it even more worthwhile.

Today, the greatest challenge that we face is making the business profitable and your unique ideas flourish in these tough times. While we can wait for the economy to change, the time is passing by and those golden opportunities to be on internet. The basic needs of people are going to remain same with every downturn in the economy. Therefore, it is the right time to learn these techniques and applying it whether you are sole entrepreneur or own a small business with few employees or an individual trying to impart your great knowledge to the welcoming world.

Alka Dalal, MA. , MS., (New York University and Rutgers University) with 25 years of corporate experience, founded i-Speak Consulting to enable individuals to take a pro-active approach in being effective at Internet Marketing and be very successful.

Hear Alka's Career Interview On BlogTalkRadio!

Being a super hero at work might sound weird but it is not. In fact it's pretty common for people to desire being a super hero at work. Some people are obviously good at it and some are not. Depending on which side you belong to, here are seven tips for you:

1. Handle each situation carefully: Each situation is different and when you are confronted on the spot with making a choice right there and then, try to be fair and don't jump on the band wagon with your opinion. Better to keep quiet than get excited and refrain from any negative input.

2. Award and Recognition: You will get it if you are good, honest and hardworking. When that does not happen, just bring it to the boss's attention in a nice and friendly manner rather than attacking him.

3. Respect: Getting respect at work is more important than anything else. Keep your integrity intact. There are some people who are stubborn and will not like you no matter how you try to please them. Just accept that and move on. You don't have to be liked by everyone!

4. Overall picture: Always think about the big picture rather than small short term goal. Yes, you do have to deal with the short term, however, your mind should always be thinking about the impact on the whole picture rather than the immediate situation.

5. Contacts: Build your contacts wisely. Have your own list of people who match with your chemistry. The rest of them may not match but may help you still. Find them and keep them on the list. Always be willing to go that extra mile and help people when they ask you. Believe me, it will add extra points for you.

6. Gossip: Avoid gossip at any cost. No one gets ahead with it. Be diplomatic and avoid giving your opinion too loud.

7. Information: Always keep up to date with your own company, institution or organization news. Be informed and read about it. It is always reflected positively on your knowledge and interest. Learn to share your information when appropriate.

Remember, life is a journey and you want to make this experience a positive one so take one day at a time and be the super hero you want to be for that day. If one day goes by and you do not feel like a hero, there is always a next day and next time. People and situations change all the time, so don't ever give up.

7 Important Things To Remember

We are all aware of the big names search engines like Google and Yahoo. We know how to use them to find information quickly.

Through search engine marketing we are able to reach our buyers directly. For instance, vertical market search engines are specific industry search engines.

Search Engine Optimization (SEO) is the process of making your web site optimized for search engines to use, it is an art and also a science. It uses words or phrases from your article, blog or newsletter and allows search engine to find your site. Once your site is found, you are given rankings which are determined the quality of your content and MANY other criteria.

Search engine advertising is when marketer's pay to have advertising appear in search engines when someone types a specific word or a phrase. An industry favorite is Google AdWords. There is a lot to learn about how to use search engine advertising for effective marketing.

But, getting people to your site is one thing keeping them there is another.

Here are a few tips:

1. Make sure that your home or landing page is short and your graphics are simple and communicate well.

2. Think and write from the Prospect's point of view.

3. Testimonials from users and happy customers add to your page.

4. Make everything clear and easy to read.

5. Use multiple calls to action.

6. Only ask for necessary information.

7. And always follow up.

Networking has taken on a totally new meaning. Most popular networking web sites today are: LinkedIn, MySpace and Facebook. There are others like Friendster and Xanga. Before you start your job search or business, create a profile for yourself and start networking online. Be as specific as possible about your profile and interests. Make new on-line friends and exchange valuable information. Another good online networking site is Squidoo, it is based on creating pages on niche subjects.

Internet networking has become very popular and it is the way to go. You can network with your college and high school friends, alumni, associations or groups to which you belong, without losing any time in travel. Linkedin is for more professional and business groups, whereas, Myspace and Facebook are for networking and sharing information and ideas.

Think GLOABAL when you think about Networking. With the Internet we can reach people who have access to computers and who are willing to share information anywhere in the world. Small ideas can turn into big profit- making machines. For example, if someone wants to learn how to build a one page web site instantaneously and that is your expertise, share your simple step by step approach. You can also ask specific questions on the internet and get answers right away on anything.

Having a web presence is a way to network in a web based society. It has become much simpler than before. You can get domain names using www.networksolutions.com or www.Yahoo.com for as little as $9.99 and use their one page template to build a web site. Having a web site will enhance your chances of having a better Internet presence.

There are many non-profit organizations that can help you as well. For instance www.Toastmasters.org, which is for public speaking and leadership and can provide great opportunities not only to network but to learn about effective communication. Similar types of organizations such as www.rotary.org, www.kiwanis.org can be found throughout the world.

So make sure to use the Internet for your Networking needs to its fullest capabilities you never know how far it can take you.

Visit these sites to get up to date training tips to market your business on the Internet!

Alka Dalal's Internet Marketing Training

Alka's Free Articles

www.Elance.com

Turnkey site: www.dotcombuilder.com

Membership site: www.MemberGate.com

www.GoDaddy.com

WEB PAGE CREATION PROGRAMS

* For PC, use Microsoft EXPRESSION WEB (previously FRONT PAGE).

* For MAC use Adobe Dreamweaver

* You can also go to www.macwebsitebuilder.com

SOCIAL NETWORKING SITES

www.Linkedin.com

www.myspace.com

www.Ning.com

www.Facebook.com

E-BOOK

www.writersweekly.com

www.booklocker.com

www.writersweekly.com/getpublished/published.html

www.ebookpalace.com

Please Take a moment and answer the questions on this page and e-mail it to us:

* Please send Names, titles, e-mail address and phone numbers of the three people who are attending the seminar.

* In case of emergency, who should I call?

* Send me the information of your organization for better understanding and which will help me prepare for the seminar. This includes company's web site, newsletter, new releases and annual report.

* What is your overall objective for this seminar

* Audience information: Numbers of attendees, Number of males, Number of Females, Average age group, Range of ages, their job titles

* Names and Titles of the key people

* The concerns and issues

* Name, Title, Phone number and e-mail of the introducer

* Starting time of the entire program

* Ending of the entire program

* Starting of my session

* Who the speaker before and after me? What are their topics?

* Name the city, hotel, confirmation number, meeting room, address?

* Any comments or suggestions are welcome.

* In opinion, what is the primary strength and weakness of the people?

* What are the problems needs to be addressed?

* What are the significant events that have occurred in the organization or your industry?

* What are your top 3 challenges?

FREQUENTLY ASKED QUESTIONS ON INTERNET MARKETING:

Q1. What is Internet Marketing?

Q2. Is Internet marketing for businesses only? Or is it for individuals?

Q3. What is domain name? How do I obtain one?

Q4. How do I host my web site?

Q5. Can I do my own web site?

Q6. How do I use my web site to generate income?

Q7. What is e Book, e Zine and article marketing?

Q8. How do I build my clientele on Internet?

Q9. Is it difficult to conduct business on the internet?