Take Advantage Of Free Internet Marketing Degree Programs

Like the university in California, a college in Illinois, has partnered with an outside organization to provide instruction in the Internet marketing arena. The college's, offered in partnership with a marketing training company known as Market Motive, is a business degree specialization. The college website suggests that businesses are focusing on Internet marketing as they seek out cost-effective ways to make money that are also productive.

The program in Illinois, like that of the California institution, is available online. Students might expect to learn in these programs about SEO (search engine optimization) and web analytics as well as about SEM (search engine marketing), e-commerce, podcasts, e-mail campaigns, budget management, paid searches and "pay per clicks." They might also teach students about areas such as blogs, viral and affiliate marketing, email, mobile marketing and more. Visit the eLearners website to view these and other online marketing programs.

The first section of the eight-week Google AdWords program covers the fundamentals of Google advertising, and it's free for anyone who registers on the California university's online site. Students who progress through the course learn about display advertising, reporting and analysis. In addition to its program, this university offers advanced specialized certificates in SEO as well as in areas such as web analytics, affiliate marketing, mobile marketing and more, according to an announcement from a publication that makes the programs available online.

Marketing professionals in general might command annual salaries ranging from $30,550 to $150,000, according to US Bureau of Labor Statistics information on the Illinois college's website. Internet marketing programs can be an important component for professionals who want to drive traffic to websites and make the most of digital communications as part of their marketing efforts. By participating in these new online marketing school programs, marketing professionals might even gain valuable skills and knowledge that can help make them more competitive in this fast-changing part of the business world.