Internet Marketing Email Tips that are Safe and Profitable to Use!
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Email Marketing - Make It Personal
Not every buyer knows about autoresponders, so give them the sense that you created an email just for each reader.
When you write each response, start with the name of a trusted friend and write as if the message was just for that friend. Then edit out the friend's name and set up the message so that your autoresponder takes over and inserts the prospect's name.
Personalization isn't just for emails - use it as an intro to your ezine, too: "Hi, Susan, here's some great new ideas for using the internet marketing email Information system that I know you'll appreciate." Use the name that the prospect gives in the information gathering form.
Add the name naturally as it would occur in conversation. Internet marketers can make the mistake of over-using the name just because it's easy to insert electronically. Read the message aloud.
Would you use the name that many times or does it sound phony? Yes, people love the sound of their own names, but when it's over used, the reaction is that you're being a fake and that send the buyer fleeing.
Don't let spell check defeat you. First, be extremely careful when you type a name into the autoresponder list. If the name was automatically added to a list, don't change it. Some names are spelled differently on purpose.
There is an ongoing dispute between Teresa and Theresa as to which is the accurate spelling of the name. Answer: the way she wants it! Also, be careful that the name isn't changed in the final spell check.
Avoid the marital status question. Don't add Ms, Miss or Mrs to any correspondence. For one thing, email isn't that formal. You don't need to guess on this one or you'll surely be wrong more often than right.
While the generic "Dear Friend" or "Dear Internet Marketing Colleague" seems impersonal, at least it doesn't make obvious mistakes that are humorous to some people and blatantly offensive to others.
Use the name when you ask for the order. Remember to be personal when you make the final pitch. What's more appealing to you: "Everyone needs this marketing package to increase sales" or " I want to see you enjoy the kind of success I've had with this product - so, Stan, are you ready to make serious money online? If you are then click here. . . .but wait, Stan, I've got one more bonus that's just what you need!"
That's a personal close using the name and showing interest in the prospect's success. So keep it real, keep it personal and keep making contact with your list so that the first sale isn't the last one.
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Use an Autoresponder - Your Electronic Personal Assistant!
The best outcome of your first online marketing campaign is a big response.The worst outcome is being overwhelmed by thousands of responses awaiting your response. Online buyers expect instant response to their information requests.
So not only will you frustrate your potential clients, but you'll wear yourself out trying to handle this alone. That's where you hire the inexhaustible personal assistant, the autoresponder. Just set up your autoresponder to perform all of the tasks you need, and then you're free to move on to the next campaign.
The autoresponder catches those email requests and in a split second sends information back. You can set the autoresponder to actually sound personal by sending the friendly, welcoming note that you wrote.
The autoresponder also captures the email information of prospects or buyers. That's absolute gold for building your email list. Smart Internet marketers use this list to stay in touch on a regular basis.
No, you don't have to irritate with daily emails. But you do want to give them a "sneak preview" and pre-sale buying opportunity for your new product along with many free tips. Another great use of the autoresponder is to send regular newsletters.
Offering a free niche market newsletter helps you get those valuable email opt-ins. Some prospects want to learn more about your product before buying. The newsletter is a tool for developing trust with potential buyers.
The fact is that buyers would rather choose products from trusted sources than take a chance on the unknown, so keep the relationship solid with regular, meaningful communication. Your autoresponder can handle multiple lists and different messages.
That gives you a way to tailor the email to prospects for each product. One of the biggest mistakes that marketers make is failing to target the message for each product prospect. They get lazy, write one message and one thank you note and then move on.
The autoresponder is capable of so much more work for you. Give each list a distinct name that relates to the product so that you can easily identify the list. If the autoresponder tool seems daunting, take time to view the tutorials.
Even if you have an active list under management, scan the tutorials to see if there are new tricks you can learn for maximizing the effectiveness of your autoresponder emails. Keep your electronic personal assistant busy and you'll make more money online with less effort.
Here is a marketing email resource for you to check out:
Effective E-Mail Marketing: The Complete Guide to Creating Successful Campaigns
Amazon Price: (as of 06/01/2012)
Just what we need: a book encouraging "junk" e-mail. But not all e-mail marketing is "spam," as many businesses with good client relationships use this medium to market sales promotions to eager customers.
Like it or not, this form of communication is a quantum leap from snail mail, and it is an effective, ultra-low-cost way to reach millions. Lewis shows how to customize the message to this fast-paced medium, where you need to grab attention fast or be dumped. He also shows how to obtain quality e-mail lists, explains what really is and isn't considered "spam," and gives many attention-grabbing tips tailored to e-mail.
The sample section contains many familiar messages, because he uses the real thing in all his examples. And it's all from the Godfather of Gore! That's right. This is the same H.G. Lewis who directed such 1960s low-budget gore classics as Blood Feast and 2,000 Maniacs.
These days he happens to be one of the top direct-marketing experts around. David Siegfried
Review
"...this practice-oriented book is well worth the price and should be placed next to the PC as a reference.." -- Journal of Consumer Marketing
"A treasure-trove of resources and tailored advice." -- The Midwest Book Review
"What makes it stand out is the author's focus on showing readers what works and what doesn't". -- Morning News, August 18, 2002
A goldmine of quick and easy rules that have already been proven to maximize results.. -- Money Maker's Monthly, Jan. 2003
If you are so inclined to conduct an e-mail marketing campaign, this book is invaluable. -- Miami Herald July 29, 2002
Seasonal Influences for Online Marketing Email
Just as retailers plan and set out attractive displays to take advantage of seasonal spending, you need to keep seasonal interests in mind for your online marketing.Granted, you reach a worldwide audience, so you don't need to be too specific. But there are certain "seasons" for buying that are universal.
New Year's - The start of the year causes people to make those pesky New Year's resolutions. They promise to lose weight, start exercising, clean out clutter in home and office, establish better time management skills and begin regular savings programs.
The search engines are buzzing with these keyword topics the week before January and throughout the month. You need to be ready with information products to turn those resolutions into workable strategies. But do it fast, because resolutions don't last much past February.
Spring - When tiny flowers and green leaves peek out from winter weary branches, there's a sense of renewal. People start to think about planting a garden, fixing up the patio or landscape and beginning outdoor sports. Package information products on early gardening and join affiliate programs that ship flowers and buds.
Summer - This is prime family vacation time - parents looking for activities for children who are out of school and outdoor entertainment. You don't have to compete with the big travel sites. What you have to offer is ideas for summer fun - family friendly resorts, how to choose a summer camp and creating lush outdoor spaces on a budget.
Back to School - At least a month before school starts, parents are shopping for school clothes, supplies and electronics. Present reviews that are informative and connected to affiliate programs for back to school products. Don't forget the homeschool families and add products for them, too.
Fall, Harvest, Thanksgiving - The change of seasons brings last camping opportunities, team sports, school events and family travel for the traditional Thanksgiving holiday. Put a new twist on information products, such as how to prepare a vegan feast or helping your child cross-train for multiple sports participation.
Winter, Christmas - The colder weather brings winter sports, family gatherings, shopping and decorating for holidays in December. Prepare a list of less crowded, budget friendly winter sports vacations, and how to save time shopping online and decorating using what you already have at home. It's also leading into the year-end time of reflection when people think about what they enjoyed and what they want to change next year.
As you make seasonal marketing plans, remember that the seasons arrive at different times on each side of the equator. So if you're marketing outside of the United States, what you consider spring may be fall elsewhere.
Winter break can be prime ski resort time in Aspen, Colorado and sun-bathing on the beach in Sydney, Australia. The good news is that you can use "spring" for both sides of the equator with different timing and slight tweaks of the information.
What is your #1 Interest in Internet Marketing?
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Managing Your Marketing Email List: Paid List Servers vs. Free List Servers
This week we will be discussing how to manage your email lists.It can be a big job but we'll discuss how you can get a handle on it with minimal fuss.
As you build up your subscriber list, you're going to find yourself with a problem. Whichever mail program you're using, whether it's Outlook or Eudora or something else, it's just not going to be set up to deal with the kind of mass mailing involved with newsletters.
If you have more than 50 people on your list-and that will probably take you less than a week-you'll need to use a listserv. Don't even try to do this by yourself!
My hosting company organize this for me. They have a mail server that handles all the mail. I just send them the newsletter and they send it out. Alternatively, you can use a professional listserv such as Microsoft's List Builder or Sparklist.
There are free list servers available too. While you can use these if you're on a really tight budget, I don't recommend it. First, they stuff their own adverts onto your newsletter. That doesn't just reduce the effectiveness of your brand, it draws attention away from your own ads-provided you can persuade people to advertise on a newsletter like this.
But their privacy policies have also come under a lot of criticism lately and even some of the biggest companies have been found to have used their clients' lists to market their own goods.
If you're going to do a newsletter-and you should-it's worth investing in a professional service. That is, after all, what you're offering.
In conclusion, newsletters then are one of the most effective ways to keep customers, and keep your revenue flowing in. They remind people you're still out there, provide news about deals and bargains, and give customers the confidence to buy. You can put them together in a snap, or even pay someone a pretty small fee to do it for you. If you sell advertising space on your newsletter, you'll even find each issue will pay for itself.
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Some eBay marketing email Bargains to check out
Latest Online Small Business & Home Business Resources
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