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Internet Marketing Glossary

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TLA Three Letter Acronyms and SEO Acronyms

All the latest Internet, SEO Acronyms and terms. Split-Test, PPC, RSS, KOI do you know them all? Also all the terms and links for Keyword Research so you can get your Website to the top of Google.
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Alphabetic Glossary Index

  1. A: for Adsense
  2. B: for Backlinks
  3. C: Click Thru Rate
  4. D: for Deeplinking
  5. E: for eBay
  6. F: for Front-End Profits
  7. G: for Google Slap
  8. H: is for Home Page
  9. I: for Internet
  10. J: for Joint Venture
  11. K: for Keyword Stuffing
  12. L: for Landing Page
  13. M: for Multiple Income Streams
  14. N: for Name Grab Page
  15. O: for Opt-In Page
  16. P: for Page Rank
  17. Q: Query
  18. Glossaries on Amazon
  19. R: for reciprocal links
  20. S: for Split Test
  21. T: for Testimonials
  22. U: for Underachiever websites
  23. V: for Viral
  24. W: for whois
  25. Great Stuff on eBay
  26. X for XML
  27. Y for Yahoo
  28. Z For Zazzle
  29. Other Internet Glossaries
  30. Essential SEO Websites
  31. Submit Your website, Squidoo Lens to the Search Engines
  32. Your Suggestions, Corrections, Feedback
  33. Internet Marketing Lenses

A: for Adsense

  • Above the fold : With reference to the top part of a newspaper, the term is used in Internet marketing to describe the top part of the page that the user can see without scrolling down.

  • AddURL : http://google.com/addurl/ Add your new website to Google

  • Adsense : Google Adverts which allow you to EARN money from your website or blog (You EARN Money)

  • Adwords : Google Adverts that you pay for on other people's websites so that you get traffic (you SPEND money)

  • Affiliation : Earn a percentage of sales made from Adverts on your website or blog

  • Aggregator : a Web application which aggregates syndicated web content such as news headlines, blogs, podcasts, and vlogs in a single location for easy viewing

  • Alexa Traffic Ranking : Alexa.com All important Traffic Ranking for your Site

  • Anchor : A word, phrase or graphic image, in hypertext, it is the object that is highlighted, underlined or "clickable" which links to another site.

  • Anchor text : refers to the visible clickable text for a hyperlink. For example: < a href="http://www.passiveearners.com/" >This is the anchor text< /a >The text usually gives visitors or search engines important information on what the page being linked to is about.

  • Article Marketing : Get traffic for your website by writing knowledgeable articles

  • Ask.com : Useful Search Engine good for keywords

  • Auto-Responder : Replies to Emails Automatically specifically to people registering on your website

  • Aweber : Aweber.com Market Leader in Auto-responders

    • B: for Backlinks

  • Back-End Profits : Selling to customers who have already bought from you (3 times more than Front-End)

  • Backlinks : are incoming links to a webpage. Backlinks are important for search engine optimization (SEO) because some search engines, give more credit to websites that have a good number of quality backlinks. Sites with better backlink counts usually rank better in SERPs

  • Banner Ad : Common form of Web Advert, a horizontal advert usually at the top of a web page (typically sized 468×60 pixels)

  • Black Hat SEO : Underhand ways of drawing traffic to your site (may get you Google Slapped)

  • Blog : short for weBLOG or a Web Diary, the original Web 2.0 application as no or little technical knowledge required to setup and update; hence popularity

  • Broad Search : Broad Search means keywords in any order

  • Bulletin Boards : Discussion Groups

    • C: Click Thru Rate

  • Camtasia : (Application to Create Demos of your application for Websites)

  • Call To Action : A Call to Action is where you get them to buy, every sales page must have a CTA

  • Click-Through Rate : Percentage of times a user responded to an advertisement by clicking on the ad button/banner. At one time the granddaddy of Web-marketing measurements, click-through is based on the idea that online promotions that do what they're intended to do will elicit a click. CTR is one metric Internet marketers useto measure the performance of an ad campaign.

  • Click fraud : fraud occurs when someone fraudulently clicks on pay-per-click ads to run up the costs of pay-per-click advertising.

  • Cloaking : Used by Internet Marketers to disguise their affiliate link, so that buyers cannot easily avoid substitute their own affiliate ID

  • Cookie : A file on your computer that records information such as where you have been on the World Wide Web. The browser stores this information which allows a site to remember the browser in future transactions or requests

  • CPA : Cost Per Action. A form of advertising where payment is dependent upon an action that a user performs. The action could be making a purchase, signing up for a newsletter, or asking for a follow-up call. An advertiser pays a set fee to the publisher based on the number of visitors who take action. Many affiliate programs use the CPA model.

  • CPC : Cost Per Click. Also called Pay per Click (PPC). A performance-based advertising model where the advertiser pays a set fee for every click on an ad. The majority of text ads sold by search engines are billed under the CPC model.

  • ClickBank : The best way to sell Digital Products also Affiliate Programs

  • Commission Junction offers physical goods Available via snail mail

  • Conversion Rate : How many potential byers actually purchase

  • CPC (Cost per Click) : What an Advertiser pays if some CLICKS his advert

  • CPM (Cost per Mille eg Cost per 1000 Impressions) : What an Advertiser pays if some SEES his advert

  • CSS : Cascading Style Sheets - Used to globally define how elements in a Web page are displayed instead of relying on HTML code in the page. Makes designs more flexible and reduces HTML file sizes.

  • CTR : Click Thru Rate ie how many click the banner as opposed to how many just view it

  • CUSP : Commonly Used Search Phrases eg Cheap Caribbean Cruises

    • D: for Deeplinking

  • Deep linking - linking to a web page other than a site's home page (preferred by Google)

  • Doorway page - a page made specifically to rank well in search engines for particular keywords, serving as an entry point through which visitors pass to the main content.

  • Domain Name : URL or Address of a Web Site

  • Double Opt-In : This is a method of adding people to your mailing list. People subscribe to your mailing list and they double opt-in when they confirm their subscription with you. It is designed to ensure that you really want to subscribe

  • Dropshipping : Where once you sell a product say on eBay, it is shipped directly from the suppliers warehouse to the customer

    • E: for eBay

  • Email spam - unwanted, unsolicited email.

  • Ezine : an electronic magazine, whether delivered via a Web site or an email newsletter

  • eBay : Worldwide Online Auction System: Still the easiest way to start/learn online business

    • F: for Front-End Profits

  • FAQ : Frequently Asked Questions

  • Facebook : Social Networking Phenomenon

  • Forum - an online community where visitors may read and post topics of common interest

  • Frames - a structure that allows for the dividing of a Web page into two or more independent parts.

  • First-mover advantage - a sometimes insurmountable advantage gained by the first significant company to move into a new market.

  • Feature / Benefit : Customers buy Benefits eg You will save money

  • Front-End Profits : What you earn from direct pitch to a new customer as opposed to Back-End Profits

    • G: for Google Slap

  • Google : Dominant Web-Search Engine also Adsense & Adwords

  • Google Analytics: Provide you via a small piece of Javascript script with detailed statistics on the number of visits to you website

  • Google Honeymoon : Recent blog postings get quickly and highly rated by Google but are then allowed to drop away

  • Google Slap : When Google decides that a website/blog has been trying to manipulate search results (back hat SEO) it can downgrade that site's Page Rank and drop you out of sight in its search (Avoid)

    • H: is for Home Page

  • Hit - request of a file from a Web server. basic measurement of visits to a webpage

  • Home page - the main/top page of a Web site.

  • HTML Hypertext Markup Language used to set up web pages; easy to learn

  • Hyperlink: What you click to jump to another website, webpage

    • I: for Internet

  • Internet : Well surely you don't need any help with Internet

    • J: for Joint Venture

  • Javascript: A scripting language which allows various forms of extra bells and whistles to web pages; easy to learn

  • Johnson Box : Yellow Boxes with Text in on a Sales Letter

  • Joint Ventures (JV) : A Joint Development or Marketing effort , levers both parties fame/mailing list

    • K: for Keyword Stuffing

  • Keyboard Density : The number of numbers your keywords appear on your pages (optimal number)

  • KEI : Keyword Effectiveness Index

  • Keyword Research : Keyword Research is all about finding out what your potential customers are typing into the Search Engines, when they are looking for what you are selling. Once you know that, you can use this information in a number of very powerful ways.

  • Keyword Stuffing: Inserting your keywords repetitively into your pages, don't exaggerate Google doesn't like that

  • KOI : Keyword Opportunity Index : Monthly Searches Figure x Monthly Searches Figure / Directly Competing Figure = KOI

  • Knol: Google Knowledge Database

    • L: for Landing Page

  • Landing Page : Page you send people to from say a Google Ad (so you can track them)

  • LSI: Latent Semantic Indexing : How Google detects if a page has real content (related keywords at correct density)

  • LDA : Latent Dirichlet Allocation : Another way Google Rates a Page

  • Lead Generation : Creating qualified leads foe a business or website

  • Leverage : When you use your success to create more success

  • LinkedIn : Business-oriented social networking site

  • LinkBait : Startling Headline designed to attract attention eg "google to buy Microsoft?"

  • Link Farms: Sites that list thousands of websites

  • Link Juice : Boosting your sites position in the Search Engines with linking

  • Link Partners : People you trade links with

  • Link Popularity : Criteria of Google Page RankingUpside Leverage

  • LSI : Latent Semantic Indexing is a very sophisticated system that that search engines have started to use that assesses the importance of a webpage according to the words that are used on it.

  • Long Tail Keyword Phrase : Ideal search phrase for your website/What people type in to Google when they are searching for a specific thing

  • LTV Life Time Value of a customer

    • M: for Multiple Income Streams

  • Mashup: A Web Mashup is a web application that combines data from more than one web data source into a single integrated web application.

  • Membership Sites: Members pay monthly for information services can be very lucrative

  • Metatags : These appear in the HTML and provide information (keywords and description etc) about your webpage, important for SEO

  • Monetizing : The process of turning your traffic into cash

  • Multiple Income Streams : All your Online Ventures

  • MLM : Multi-Level Marketing selling, You make a commission on products you sell. Normally you have to aggressively recruit new members to make any money

    • N: for Name Grab Page

  • Name Grab Page : AKA Name Squeeze Page or opt-In Page

  • Niche : A Niche Market/Sector you can hopefully dominate

  • Non-Response Disrupter : Element of your SalesLetter Designed to interrupt buyer's apathy

    • O: for Opt-In Page

  • OTO : One-Time-Offers (Their supposed last chance to buy)

  • Opt-In Page : see Squeeze Page

  • Organic Traffic : Traffic generated because your website is full of good content (or Google thinks so)

    • P: for Page Rank

  • PayPal : Quasi Universal Secure Online Payment System which allow you to pay for items just by entering your PayPal emailaddress and a password (rather than street address creditcard number expiry dates etc)

  • PHP : Popular way of adding interactivity/applications to webpages; easy to learn

  • PixelFast : Find out what advertisers are paying for your wished for Adwords and how many people are searching for them

  • Podcast : A digital recording of a radio broadcast or similar program, made available on the Internet for downloading to a personal audio player

  • Popup : A Small Browser Window which appears when you click on a link or automatically (often In Your Face Advertising)

  • Page Rank (in Search Engines)

  • Perceived Value : What value your customers attach to your product

  • Phrase Match : Keyword Search must match word order

  • Pre-Sale : The art of announcing a forthcoming product

  • Private Label eBooks (ie your name is put on the eBook)

  • Public Label Rights (PLR) Articles

  • Ping. 'ping' means notifying the search Engines that you've updated your web site.

    • Q: Query

  • Query : Search Query

  • Qualified Traffic : Term used to describe the relevance or quality of web site traffic. Qualified traffic is made up of visitors who have interests that closely match the content of the web site receiving the traffic.

    • Glossaries on Amazon

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    R: for reciprocal links

  • Reciprocal links : links between two sites, often based on an agreement by the site owners to exchange links.

  • Referrals : People you have referred to a website

  • ROI : Return On Investment

  • RSS : Real Simple Syndication Feeds allow syndication of news items, blog postings

    • S: for Split Test

  • Sales Letter Website (Long One Page Hard Sell Website)

  • Sandbox : Legendary place your website is put by Google if you Black Hat

  • Scraper Websites : These use scripts to pull in content from other websites to earn Adsense

  • SEM : Search Engine Marketing

  • SEO: Search Engine Optimisation; make your pages search engine friendly

  • SEP : Semantically Equivalent Phrases

  • SERP : is otherwise known as the Search Engines Results Page. This is the page that users see after typing their search query into an engine. Since conversion starts at the SERP, it is an important job of the search marketer to obtain strong call-to-action listings that entice the click.

  • Silo Site : Site with deep linking, sub-directories, looks better to Google

  • Sitemaps are an easy way for webmasters to inform search engines about pages on their sites that are available for crawling. In its simplest form, a Sitemap is an XML file that lists URLs for a site along with additional metadata about each URL (when it was last updated, how often it usually changes, and how important it is, relative to other URLs in the site) so that search engines can more intelligently crawl the site

  • Spamdexing : also known as search spam or search engine spam, involves a number of methods, such as repeating unrelated phrases, to manipulate the relevancy or prominence of resources indexed by a search engine, in a manner inconsistent with the purpose of the indexing system

  • Split Test: Test your conversion rate by trying two different Sales Pages

  • Squeeze Page : Web Page designed to "grab" visitors email address

  • Social Marketing : Using Facebook, YouTube, Digg, StumbleOn etc to promote your website

  • Squidoo : Web 2.0 Best Way to create mini-websites called lens

  • StumbleUpon : Allows people to review and recommend websites, can generate a lot of traffic (others Digg, Technorati)

  • Swipe Files (Killer Phrases used in Sales Letters)eg 7 Amazing Strategies to...

    • T: for Testimonials

  • Tags : Used to help search-engines categorise an article, blog posting etc

  • Tagging : Tags are Keywords relevant to an article, which will make it more searchable

  • Targeted Traffic : Good quality traffic to your website

  • Testimonials : Needed for Sales Letter

  • TinyURL : www.tinyurl.com allows you to create short URLs to long webaddresses which might otherwise get mangled in an email

  • Tipping point : The point at which critical mass takes over ie when you become well known

  • To Google : To search for Information, a product

  • Trackback : Allows Two-Way linking between a Blog article and another blog referencing the post (a mutual pat on the back)

  • Twitter : Twitter is a free social networking and micro-blogging service

    • U: for Underachiever websites

  • Underachiever websites : Websites just built to earn adsense income, once built just left to earn a few dollars Adsense a month

  • Upside Leverage

    • V: for Viral

  • Viral Email/Video : Make an amusing Video which incidentally advertises your product. When it's funny/rude enough people email it to each other hence viral

    • W: for whois

  • Web 2.0 : Includes social-networking sites, video sharing sites, wikis, blogs (allow non-techies to contribute masively to the web)

  • Web browser : a software application that allows for the browsing of the World Wide Web.

  • Web design : the selection and coordination of available components to create the layout and structure of a Web page.

  • Web directory : organized, categorized listings of Web sites.

  • Web hosting : the business of providing the storage, connectivity, and services necessary to serve files for a website.

  • Web ring : a means for navigating a group of related sites primarily by going forward and backward.

  • Web site traffic : the amount of visitors and vists a Web site receives.

  • Web site usability : the ease with which visitors are able to use a Web site.

  • Widget : Easy way of adding an application eg a video or adverts to your blog

  • White Hat SEO : Legitimate ways of attracting traffic to your site

  • Wiki : are often used to create collaborative websites and to power community websites.

  • Wikipedia : web 2.0 Free Enyclopedia

  • Whois : a utility that returns ownership information about second-level domains.

  • Wordpress : A very popular blogging platform.

  • WSO : warriorforum.com Warriors Special Offer

    • Great Stuff on eBay

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    X for XML

  • XML: eXtensible Markup Language allows websites and website applications to exchange information

    • Y for Yahoo

  • Yahoo the other Search Engine

    • Z For Zazzle

    • Zazzle: is the only on-demand retail platform for consumers and major brands, offering billions of retail quality, one-of-a-kind products shipped within 24 hours.
    • Zulu Principle : The ability to become an expert in a small niche very quickly

    Other Internet Glossaries

    Internet Vocabulary
    Short Internet Vocabulary
    Webopedia online computer dictionary
    An online computer dictionary and internet search engine for internet terms and technical support.

    Essential SEO Websites

    Use these sites for Researching Keywords

    Google Keyword Tool
    Use the Keyword Tool to get new keyword ideas.
    Wordtracker FREE keyword suggestion tool
    Enter a starting keyword to generate up to 100 related keywords and an estimate of their daily search volume.
    Google Analytics
    For finding out what keywords were used to find your site
    Wordtracker Keyword Questions
    Find the questions that people are asking in your market

    Submit Your website, Squidoo Lens to the Search Engines

    Get Listed Faster

    Submit Your Site to Google
    http://www.google.com/addurl/
    Submit Your Site to Yahoo
    https://siteexplorer.search.yahoo.com/submit
    Submit Your Site to MSN
    http://search.msn.com/docs/submit.aspx

    Your Suggestions, Corrections, Feedback

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