Are you living the Greatest Lie?
Only 5% of people will be financially independent at retirement, the rest will have to rely on inadequate pensions, social security, and family assistance.
You need to take action now! to create your own financial freedom, because nobody else will do it for you.
We've just read some fascinating statistics about age and self-employment:
"According to recent studies 22 percent of men and 14 percent of women over 65 are self-employed. That's compared to just 7 percent for other age groups. According to a Vanderbilt University study the number of entrepreneurs in the USA age 45 to 64 will grow by 15 million by 2006. That's compared to a 4 million decline for entrepreneurs age 25 to 44."
And: "Self-employment among American workers increases with age, with the most dramatic jump occurring at age 65."
Don't worry help is at hand.
With the advent of the Internet there's a whole new world out there, and, most importantly, it's a level playing field. (Finally we can say it - Size doesn't count).
There are more than 500 million consumers out there and with a good plan, you can learn to build your financial independence with your own online business.
The Net is the perfect place to do business with a small budget.
But to be realistic, we all need these 3 things: Skills, skills, skills
We are a group of students under The Center for Internet Marketing Research & Education.
Fortunately, we have a Coach with us.
That's why we have put up at least 16 blogs to-date to spread the knowledge we have learned and help fellow Newbies like us to develop our internet marketing skills for our own small business.
Discover and learn with us.
Let us show you our blogs. Click the links below now.
You need to take action now! to create your own financial freedom, because nobody else will do it for you.
We've just read some fascinating statistics about age and self-employment:
"According to recent studies 22 percent of men and 14 percent of women over 65 are self-employed. That's compared to just 7 percent for other age groups. According to a Vanderbilt University study the number of entrepreneurs in the USA age 45 to 64 will grow by 15 million by 2006. That's compared to a 4 million decline for entrepreneurs age 25 to 44."
And: "Self-employment among American workers increases with age, with the most dramatic jump occurring at age 65."
Don't worry help is at hand.
With the advent of the Internet there's a whole new world out there, and, most importantly, it's a level playing field. (Finally we can say it - Size doesn't count).
There are more than 500 million consumers out there and with a good plan, you can learn to build your financial independence with your own online business.
The Net is the perfect place to do business with a small budget.
But to be realistic, we all need these 3 things: Skills, skills, skills
We are a group of students under The Center for Internet Marketing Research & Education.
Fortunately, we have a Coach with us.
That's why we have put up at least 16 blogs to-date to spread the knowledge we have learned and help fellow Newbies like us to develop our internet marketing skills for our own small business.
Discover and learn with us.
Let us show you our blogs. Click the links below now.
Internet Marketing for Small Business Blogs
Skills, skills, skills
- Pay Per Click Google Advertising
- Reach people actively - Advertise to people searching on Google and its advertising network
- Pay Per Click Campaign
- Use quality Pay Per Click Campaign to give you a greater return on investment
- Internet Marketing and Advertising Company
- Secrets, tips, and information from the most popular internet marketing and advertising company in the Philippines since 1999
- Search Engine Advertise
- Advertise your business in search results of Google, Yahoo! and other popular search engines
- Internet Marketing for Small Business
- Internet Marketing for Small Business specializes on strategy to assist small business owners and even mature companies
- Unique Web Site Traffic
- Unique web site traffic or unique IP address to webmasters, internet marketing and MLM
- Internet Marketing Blog
- Helps business owners, marketing professionals and aspiring entrepreneurs by publishing our latest and tested internet marketing practices
- How To Set Up A Blog Site
- Secrets, tips, and information on How to Set Up a Blog Site for Beginners
- Make Money Online Marketing
- Discover the insider secrets, tips, and information about how to make money through online marketing
- Adsense Marketing
- Adsense marketing can be very profitable if you know how
- Affiliate Marketing Online Program
- Affiliate marketing online program is a recession proof way to make money online through top rated affiliate programs and affiliate networks
- Affiliate Program Management Software
- Affordable Affiliate Program Management Software in order to run a successful affiliate program and grow your business
- Business Article Marketing
- Business Article Marketing is a great way to get a lot of free traffic and Search Engine Ranking
- Private Label Resale Rights
- Discover how to make big money with private label resale rights
- Email Newsletter Management
- Recommendations of a few good email newsletter and broadcast email tools to simplify your Email Newsletter Management
- Email Marketing Campaign Software
- Follow up autoresponder, bulk mailing, send individually, list management, email extraction, and newsletter broadcasting
7 Key Tactics For The Small Business Owner
For most folks, owning your own business is a dream come true. The freedom of being your own boss and succeeding to the best of your ability are facts of life for the small business owner.
Sure, there's more stress than what you probably imagined when you were creating your grand plans, but with a little strategy and planning you can overcome any tough spot you get in.
There are 7 tactics developed by successful marketers that are sure to make your business as successful as theirs.
1. Create A One of a Kind Selling Point
If you want to stand out from the crowd, create a unique selling proposition that stresses the benefits the customers will receive from doing business with you. Will they get faster service? Go ahead and dramatize it, but keep the customer at the focus ... "Get free overnight delivery!" Hey, it tells the customer ... you get quick service and a discount on shipping. Two definite benefits in one statement.
Why should someone buy from you and not your competitor?
I hate to deal a blow to your ego, but it really has nothing to do with you, your product, or your service. Yeah, its a little self-centered, but customers are attracted by offers that point out the things that benefit THEM.
Don't go out on a limb to create new products and services to get attention. Just, add a special benefit to the ones you already have ... maybe it's quicker service. The most effective things to emphasize are benefits that your competition cannot or is not willing to give.
2. Use Testimonials
Hey, we all know that business owners think their product or services are the best thing going, but it's what the current customers think about it that really matters to your prospective customers. They're the ones who see things from their point of view ... what they have to say about the business has an impact.
Testimonials play an important part in advertising - especially for small businesses. Yeah, big businesses with well-known names don't have to worry about it, but small companies can use testimonials as marketing tools to build credibility.
Think about it ... how else can we gain credibility than by creating a group of satisfied customers and shouting what they have to say? Let's look at some ways we can make testimonials an effective part of our marketing campaigns.
3. Upsell
Upselling is one of the most successful marketing trends today. Everywhere you go, someone is trying to get you to buy more. From McDonalds with its supersize options to clothing stores that try to sell you shoes to match your outfit, everyone's jumping on the band wagon. Why? It works!
Your customers already know that you have great products and provide satisfactory service. They trust you to come through for them. Think about it ... it's much easier to make sales to someone you already have a relationship with.
Use every opportunity to increase your sales volume within the customer audience you already have.
Do you have a product that goes with the one they are purchasing? Offer it to them at the register. It's a proven and effective method for increasing sales. You may be shocked at the additional sales you can generate from those who are already buying from you.
4. Make Your Price Seem Smaller
Divide and conquer ... The old war tactic works in marketing too! When the price seems too steep, break it down into "buyable" size bites. An $120 item is only 12 low monthly payments of $10. A $365 purchase would only cost $1 per day. Now that sounds affordable!
5. Paint The Benefits Pretty
Customers buy because they want to enjoy the benefits of the purchase. A lady might buy a dress because she wants to feel sexy, or a man will buy a book because he finds pleasure in reading. Emotions are the key element that drives purchases.
Use word pictures to stir up the emotions that will instigate the sale. Let them "feel" the benefits, and they'll be more apt to head for the cash register. Put them where you want them.
6. Create Attention Getting Headlines
Are you ready to capture your reader's attention with great copy? The headline is the place to start. How often do you scan the newspaper's headlines before you decide whether or not to read the article? Yeah, that's where we lose or gain the reader's interest, so it's a pretty important part of the advertisement.
A good headline should telegraph its message in twelve words or less. Double check those headlines. Do they make a promise of a positive benefit, or ask a provocative question? Don't settle for less than attention grabbing statements.
7. Provide An Offer They Can't Resist
Is your deal too good to pass up? If not, you need to improve it. Hey, I'm not talking about cutting prices even more ... you've still got to make a profit. You can make the deal sweeter just by increasing the readers knowledge of the value of the product, or adding bonuses that are perceived as valuable, but cost you little.
Motivate buyers with expirations. Yeah, an open ended offer encourages procrastination ... which leads ... yep, nowhere.
When the customer knows he has until Saturday to purchase an item he'll pay more for on Sunday, he'll make it a priority to head for your shop.
Sure, there's more stress than what you probably imagined when you were creating your grand plans, but with a little strategy and planning you can overcome any tough spot you get in.
There are 7 tactics developed by successful marketers that are sure to make your business as successful as theirs.
1. Create A One of a Kind Selling Point
If you want to stand out from the crowd, create a unique selling proposition that stresses the benefits the customers will receive from doing business with you. Will they get faster service? Go ahead and dramatize it, but keep the customer at the focus ... "Get free overnight delivery!" Hey, it tells the customer ... you get quick service and a discount on shipping. Two definite benefits in one statement.
Why should someone buy from you and not your competitor?
I hate to deal a blow to your ego, but it really has nothing to do with you, your product, or your service. Yeah, its a little self-centered, but customers are attracted by offers that point out the things that benefit THEM.
Don't go out on a limb to create new products and services to get attention. Just, add a special benefit to the ones you already have ... maybe it's quicker service. The most effective things to emphasize are benefits that your competition cannot or is not willing to give.
2. Use Testimonials
Hey, we all know that business owners think their product or services are the best thing going, but it's what the current customers think about it that really matters to your prospective customers. They're the ones who see things from their point of view ... what they have to say about the business has an impact.
Testimonials play an important part in advertising - especially for small businesses. Yeah, big businesses with well-known names don't have to worry about it, but small companies can use testimonials as marketing tools to build credibility.
Think about it ... how else can we gain credibility than by creating a group of satisfied customers and shouting what they have to say? Let's look at some ways we can make testimonials an effective part of our marketing campaigns.
3. Upsell
Upselling is one of the most successful marketing trends today. Everywhere you go, someone is trying to get you to buy more. From McDonalds with its supersize options to clothing stores that try to sell you shoes to match your outfit, everyone's jumping on the band wagon. Why? It works!
Your customers already know that you have great products and provide satisfactory service. They trust you to come through for them. Think about it ... it's much easier to make sales to someone you already have a relationship with.
Use every opportunity to increase your sales volume within the customer audience you already have.
Do you have a product that goes with the one they are purchasing? Offer it to them at the register. It's a proven and effective method for increasing sales. You may be shocked at the additional sales you can generate from those who are already buying from you.
4. Make Your Price Seem Smaller
Divide and conquer ... The old war tactic works in marketing too! When the price seems too steep, break it down into "buyable" size bites. An $120 item is only 12 low monthly payments of $10. A $365 purchase would only cost $1 per day. Now that sounds affordable!
5. Paint The Benefits Pretty
Customers buy because they want to enjoy the benefits of the purchase. A lady might buy a dress because she wants to feel sexy, or a man will buy a book because he finds pleasure in reading. Emotions are the key element that drives purchases.
Use word pictures to stir up the emotions that will instigate the sale. Let them "feel" the benefits, and they'll be more apt to head for the cash register. Put them where you want them.
6. Create Attention Getting Headlines
Are you ready to capture your reader's attention with great copy? The headline is the place to start. How often do you scan the newspaper's headlines before you decide whether or not to read the article? Yeah, that's where we lose or gain the reader's interest, so it's a pretty important part of the advertisement.
A good headline should telegraph its message in twelve words or less. Double check those headlines. Do they make a promise of a positive benefit, or ask a provocative question? Don't settle for less than attention grabbing statements.
7. Provide An Offer They Can't Resist
Is your deal too good to pass up? If not, you need to improve it. Hey, I'm not talking about cutting prices even more ... you've still got to make a profit. You can make the deal sweeter just by increasing the readers knowledge of the value of the product, or adding bonuses that are perceived as valuable, but cost you little.
Motivate buyers with expirations. Yeah, an open ended offer encourages procrastination ... which leads ... yep, nowhere.
When the customer knows he has until Saturday to purchase an item he'll pay more for on Sunday, he'll make it a priority to head for your shop.
My Lenses About Entrepreneurship, Small Business, and Finance
Aredconsult Home Business
brand plan
branding strategy
branding online
brand review
brand credibility
successful entrepreneurs
business ideas
internet home business
entrepreneur definition
entrepreneur website
services marketing
business communication
internet marketing
leadership development
business coaching
business ideas start up
jewelry business
airline charter
bee keeping
venture capital
home business plan
home business management
home business tips
home business website
money management tips
small business owners
small business
successful small business
business cost savings
business merchant account
leadership qualities and skills
qualities of a good leader
good leadership qualities
management leadership qualities
business risk
money mistakes
investment gold
retire rich
business credit
build business credit
personal credit
low interest business credit
stock option trading
online stock broker
employee stock option
sell stock
stock tips
successful traders
trading analysis
trading psychology
trading risk
brand plan
branding strategy
branding online
brand review
brand credibility
successful entrepreneurs
business ideas
internet home business
entrepreneur definition
entrepreneur website
services marketing
business communication
internet marketing
leadership development
business coaching
business ideas start up
jewelry business
airline charter
bee keeping
venture capital
home business plan
home business management
home business tips
home business website
money management tips
small business owners
small business
successful small business
business cost savings
business merchant account
leadership qualities and skills
qualities of a good leader
good leadership qualities
management leadership qualities
business risk
money mistakes
investment gold
retire rich
business credit
build business credit
personal credit
low interest business credit
stock option trading
online stock broker
employee stock option
sell stock
stock tips
successful traders
trading analysis
trading psychology
trading risk
Internet Marketing for Small Business Reader Feedback
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- StartMyInternetBusiness StartMyInternetBusiness Sep 10, 2009 @ 6:02 pm
- Hey there! Thanks for this post it is really informative. I was able to learn a lot from the tactics you have provided. Great work!
Business Marketing by Aredconsult, Inc.
by imbeautiful
Hello world. We are a group of students under The Center for Internet Marketing Research & Education. We have put up at least 16 blogs to-date to spre... (more)
