Internet Web Site Marketing

You have written an absolutely fantastic e-book, put up a website and got a great domain name. You have done everything possible but your site sits there day after day with no visitors. What do you do?

Promotion and traffic generation is one of the major obstacles to making money online. Having a message and getting your message out there is all about getting visitors to your website. There are a lot of ways to generate traffic to your site and to get the best types of visitors- those who are ready make purchases immediately. This is one of the goals of any Internet marketer.

While there are a number of methods you can use, from pay-per-click to traffic buying services, knowing the types and what they can achieve will go a long way towards helping you make your decision.

Web traffic techniques can range from being worthless scams designed to take your money, to targeted, keyword-focused methods to get visitors who are ready to buy products. So, naturally, you are probably looking for the latter.

First, scratch off the "almost worthless" type of traffic. These include pop-unders, guaranteed hits, surf traffic and banner impression traffic. These forms of advertisings are dated and generate almost nothing. Simply avoid these terms and you will not waste your time or money.

These forms of traffic generation are based on attaining an extremely high volume of 10,000+ visitors or more just to make one sale. If you are not prepared to purchase in high quantities - say, 1,000,000 or above, and to send them to a Squeeze Page, then this is not the way for you. A Squeeze page collects a person's name and email address in exchange for an incentive report or offer.

Tracking is essential when you are attempting to build traffic. You want to know precisely where and how the person came to your site, so that you can duplicate things in order to increase traffic. For example, a keyword you use brings you 50 visitors in two days. You will want to duplicate that keyword or keyword phrase in order to drive higher traffic levels to your website.

Another way to track things would be if you paid for traffic and got 100,000 hits for $300. However, if that converted into $20 - $30 sales but your benchmark was $34 - $30 sales, it might not be a good advertising campaign worth repeating because you have fallen $400 short in result. After taking away your $300 investment, your profit will only be $300 instead of $700. While you did not lose money, another purchase from a different company may generate the necessary number of sales for the same amount of investment.

Knowing where your traffic is coming from is essential to your success. At the end of the month when you total up your revenue versus expenses, you want to be seeing profits. This is a given. However, if one campaign required a $200 outlay to make an income of $900, versus putting out $800 in order to make $1000 dollars, you will want to know what each one costs and the profit gained so that going forward will be beneficial for you.

You may invest $800 in the one that brought $700 profit instead of the one you had to pay $800 to make a $200 profit. It is all in the tracking. As you set up campaigns to get visitors, knowing these secrets will do more than simply attracting a broad spectrum of people to your website.

Pieter van der Gulik is an authority on Web Traffic Sales Conversion, providing valuable advice on Internet Web Site Marketing. Click Hereto gain access to his FREE Online Marketing Success software and his FREE landing page optimization whitepaper.

You must have heard it before - Get Massive Traffic to Your Website! There is a way to do that which is beyond the hype and hustle of what most Internet "gurus" sell you in their e-books. It simply takes strategy, time and a few smart steps to transform your visitors from 1-2 a day to the massive traffic that you desire.

When it comes to traffic, repeat traffic indicates interest. Not just fleeting, tire kicking interest you get the first time one visits a website, but genuine interest in your topic, product or service. With repeated exposure, a person begins to feel more familiar with it. With that familiarity comes a level of comfort that a potential customer has which makes him a purchaser.

Getting repeat visitors is easy if you know how. One way of breaking down your visits is to assume that about 250 unique visitors a day are new people who have never been to your website before. What you will want to do is leverage this traffic and have them visit your site over and over again.

How to accomplish this is relatively simple. For example, you could take actions like having people sign up for your newsletter or you could offer a free gift. People love free gifts. If they do buy something from you, direct them to a thank you page with a surprise, unannounced free gift. People love surprises. As such, they will return again and again to your website to see if you are giving away anything else for free.

Try to catch their attention when they first arrive at your site. If you want them to return again and again, get their attention. Follow-up traffic is generated by emails going to people and reminding them that you, your products and services and your super cool website is out there. Make sure that every time they arrive something catches their eye or builds their curiosity. If they have taken action and you are sending them follow up emails via an auto responder, when they arrive at your website, there should always be something new and interesting for them to read, play with or consider.

Be sure to offer them something unique. It cannot be something that they will find on any other website on the Internet. It should be something that only you can provide or itshould be packaged uniquely so that customers will be genuinely surprised when presented with it. In other words, it should not be readily available anywhere else online.

Alternatvely, you can try article marketing. As a rule, each completed article contains a resource box which contains vital information like: the name of the author, a very brief background of the author, and contact information of the author, etc. Essentials of Article Marketing 1. Write quality articles Quality content is still the best way to make article marketing work. You should remember that more than a million people log on to the Internet daily; and a good percentage of them post article after article about almost any topic. When you write an article, try to incorporate all the information your potential reader may need or want. Internet users usually seek out valuable information like the ones that can help them solve their problems. If you can, write and post articles that have the same theme or subject of interest; and write as many articles as you can. This is a way of building up your reputation among your readers.

Do try on these tricks and you will be assured of an increased traffic!

Pieter van der Gulik is an authority on Web Traffic Sales Conversion, providing valuable advice on Internet Web Site Marketing. Click Hereto gain access to his FREE Online Marketing Success software and his FREE landing page optimization whitepaper.