Internet Marketing

At present, among economists and marketers is very common narrowly pragmatic understanding of marketing as a science to meet consumers' needs and manage those needs induced demand in terms of a producer of goods or services. However, in today's economic climate to the forefront the task of management is not so much by consumer demand, as the balance of the needs of all market participants from a position of general, economic and social interests - with the obvious aim to reduce economic tensions between consumers and producers.

Because the Internet as a global information system is largely governed by natural economic laws, it can potentially reduce this tension by a sort of "equal opportunity" for all users of the environment. However, because of observed now in the market of a catastrophic shortage of qualified specialists in the field of Internet marketing, the economic gap between consumers and producers of a steadily growing.

For examples look no further than necessary: simply imagine a very common situation in which a user wishes to purchase on the Internet of any commodity, for example, a portion of his favorite pizza, but despite the best efforts can not find the proposals for its sale or, finding such, he remains unsatisfied or the cost of the proposed method of payment.

More likely the opposite situation: a company creates a corporate web-site to provide their goods or services to potential customers, but by investing in the development of this project, the money does not receive from him a tangible output.

To solve these and many other tasks and is intended to internet marketing.

At first glance it seems that circumstances on the current situation with a practical combination of concepts such as "marketing" and "internet" does not give cause for optimism. Nevertheless, this is not so. Summarizing, we can say global network offers businesses many millions of consumer audience at minimal cost, in other words, the cost of a full-fledged advertising campaign using the Internet to many orders of magnitude lower than with other advertising media. In the light of the potential "reach out" to each individual user is not indirectly, but personally, makes such an approach is truly unique.

Internet allows you to fully automate the process of service potential clients, without unnecessary expenses by providing the requested service twenty-four hours a day, seven days a week and three hundred and sixty five days a year.

Internet not only opens now the possibility to organize effectively to user feedback and quickly examine the current demand, but also the flexibility to change their own marketing plans and advertising projects in accordance with the constantly changing economic situation.

The Internet is an indispensable tool for the extraction of fresh marketing information, many times in this respect surpassing other traditional media such as newspapers, television and radio, and represents the best way to find potential partners and investors, in particular - overseas, allowing you to save money on international phone calls and correspondence.

And, finally, the use of the Internet significantly reduces the overhead for the promotion of goods and services while ensuring the required performance, and provides a sharp reduction in the risk of investment, making this risk manageable. You just have to know how to translate all these immense prospects in life and learn from them the maximum possible profit.

In the Internet every day, there are many commercial projects, which aim to promote products and services through a network. The sites of these projects are sold e-books, domestic appliances, books, audio and video discs, various devices and appliances, are various paid services for promotion of sites, etc. etc.

But not all as good as it seems at first sight! Not all sites survive! Most of the owners, will close its own commercial project is already in 3-6 months and will be disappointed in the Internet business.

It would have been nice if they just went away from Internet business, but with an enviable obstinacy, they after some time-new commercial project, again in a few months will be closed.

The owner of a commercial project could not have thought the answer to one simple question: "Why do not people buy his product or service, at the time, as other commercial projects feel uncomfortable in the market and continue to gain momentum in sales?"

As they say, commentary is superfluous.

By the nature of its activities, I have to periodically review many commercial projects on the Internet in search of I need the goods and services. And I always wonder why the majority of owners of commercial projects commit the same mistakes that lead to their closure.

When visiting such business resources, I have identified seven major reasons why people do not buy goods and services on those sites.

So ...

REASON ONE. Ad text located on the pages of a commercial project does not attract a potential client and does not disclose essentially offers all the benefits of its acquisition of goods or services. Not described clearly and specifically list of advantages relative to other similar goods or services. Ad text has no heading, resulting in a potential customer simply scans the advertising text and for all, leaving the site of the commercial project.

REASON TWO. The owner of a commercial project allows the visitor to leave his site just like that, without subscribing to a free e-course or mailing. He made absolutely no effort to transform the future of the visitor to a potential client. It is enough that it will make a purchase of goods or services only 2-3 people out of 100 visitors (it is in the best case). And the other patrons simply forget all about his commercial project, products and services and not when I did not make his purchase.

REASON THREE. It is not clear who owns a commercial project. In most cases, it is anonymous. Man with no name, no name, no physical address, but having an email address.

REASON FOUR. Commercial project has several payment methods are not always convenient to the potential buyer. On site payment can be made only through the electronic payment system of the Internet or by bank transfer. It is not always convenient to the buyer. Unable to pay for goods or services convenient way, a potential buyer simply rejects the services of this site.

REASON FIVE. Commercial project is located on free hosting. This is of course a big stupidity on the part owner of the site, but it's true! Commercial Project Manager believes that doing business on the Internet is enough to place a website on free hosting and "he will be happy!"

But it is not so!

REASON SIX. Commercial project does not attract the target audience. Typically, the counters of such projects are going wild, but no sales. The project receives earmarked visitors, using all sorts of active promotion. Everything seemed fine. Visitors there, and no sales! In order for a commercial project for profit, should be directed to his page only targeted traffic.

REASON SEVEN. The site owner does not conduct ongoing testing of advertising text of the goods or services. It does not change its description, headlines, does not analyze the conversion of each of the variants of the advertising text. He uses only one version of the advertising text, originally written and awaits the maximum profit from the sale of own goods or services.

That these are the seven reasons why people do not buy goods or services on the Internet at any given site commercial project. But not so bad in the Danish Kingdom. By eliminating these causes can regain profitability of any commercial project on the Internet.