Internet Marketing Business Guarantee

Your guarantee is the greatest marketing strategy you have for your Internet marketing business to capture peoples attention and to get their trust. Marketing research has shown that the biggest fear your prospect has is the fear of being ripped off. The biggest fear within your prospect's mind is that he feels he is taking a major risk by buying your product or service. Minimize the perceived risk by using a money-back guarantee in your marketing communications. Having a double your money back guarantee in your Internet marketing online is even better because it not only lowers the perceived level of risk within your prospect's mind, it is attention getting as well.

Another way to think about this is that you already have a guarantee in place. Are you really not going to give your customer their money back if they raise hell over the quality of your product? If you sell a non-tangible product that is downloaded, then all credit card companies will automatically give your customer a refund after 30 days if they complain. Even Paypal has a dispute process that usually sides with the customer. Therefore you have a guarantee in place in your Internet marketing online whether you advertise it or not. It is a silly marketing strategy to have a guarantee in place but to not advertise it. You can convert more prospects into paying customers by advertising this guarantee.

My coach, Internet marketing business guru Ben Hart, gives $900 seminars on marketing. Ben has a guarantee that if by 12 noon on the first day you do not think that you have been given ideas that are worth at least double the $900 cost of the seminar, he will not just refund your money, but give you an additional $300 for your time wasted. Holy cow! That Internet marketing business guarantee commands people's attention. You would have to be a moron to pass up a guarantee like that. Marketing research has told us that the purpose of your guarantee is to command your prospects attention. Your prospect should think holy cow when he sees your guarantee. If your prospect is wowed by your guarantee, she'll dive deeper into your marketing to discover the details that explain such an amazing guarantee.

Just in case you are wondering how much Ben's guarantee has cut into his marketing company profits, the answer might shock you. Amazingly, the answer is zero. Not a single person has taken Mr. Hart up on his incredible guarantee. Not only has the guarantee cost Ben nothing, but the guarantee led to a sign-up rate increase of 50% for his seminar. This guarantee grabs attention and sets Ben Hart's marketing company apart from his competition. Out of all the marketing strategies out there, this is probably the best.

Another attention-grabbing guarantee that Ben Hart has for his Internet marketing business is that he will guarantee his sales letter. Mr. Hart will start off his sales letter with something like, "This letter is guaranteed." The guarantee that Ben has is that if anyone reads his sales letter and feels like it was a waste of his time, he will donate $25 to the charity of his choice. He must reply to Mr. Hart's letter saying that it was a waste of his time to collect on the guarantee. This sales copy doubled the response of Ben Hart's sales copy. A few people did take Mr. Hart up on his guarantee, but the positive response far outweighed the costs. Now that is an attention-getting guarantee. Who has ever heard of a letter being guaranteed? Remember, you must do things that make your business or service memorable and that set you apart from your competitors whether you are doing Internet marketing online or a direct mail sales letter.

You need to draw attention to your guarantee. Make it in a large font. You need to make sure that your prospects see your guarantee. Go to a service like iStockPhoto and get an attention grabbing image for a dollar. Do whatever it takes to draw attention to your guarantee.