Local Internet Marketing for Small Business

Local Internet Marketing

Internet Marketing for Small Business

GeoLocal - Local Internet Marketing

One of the first sites devoted to the subject of using the Internet to promote small local business, since 2001.

Greg Sterling - Local Search Guy

Greg Sterling is the founding principal of Sterling Market Intelligence, a consulting and research firm focused on online consumer and advertiser behavior and the relationship between the Internet and traditional media, with an emphasis on the local search marketplace. Before leaving The Kelsey Group, Sterling ran its Interactive Local Media program.

GeoTarget Search

'Location' search engine marketing can put your business in front of people while they search online for products and services by city or metro area.

Kelsey Group Local Media Blog

The Kelsey Group's Local Media Blog.

Local Search Marketing Guide

A guide to local search marketing options for small businesses. Learn how to gain visibility in Google Maps, Yahoo Local ...

ClickZ's Local Search

ClickZ's articles and editorials on the subject of local search and local internet marketing.

Small Business Marketing And Branding

Small business marketing advice and how-to guides for small business owners. Learn how to start and grow your own successful business with help from Yaro Starak, a young entrepreneur from Australia.

Media Guerrilla: Small Biz Folks, Forget Blogging, Get Local

Small business owners, a tip:

Some blowhard bloggers will have you believe that blogging is the best way to buddy up with the search engines and boost your business on the web.

Please-don't-buy-it.

The ratio of time invested to return in awareness and sales just doesn't net out in your favor, at least not for most owners.
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From My Someday/Maybe List...
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Local Search Engines

Best of Local Search

Google Local

Search for local business listings by name, key word, or location with satellite maps.

Yahoo! Local

Yahoo! Local and Overture's Local Match - Find Top Rated Businesses, Services and Events near you, with Photos, Maps, Driving Directions and more.

Microsoft's Live Local

Live Local Search is a free global mapping and search service that lets you search for things in specific locations, see bird's eye views of many major cities, and explore your world in new ways. This is a fantastic tool by Microsoft, try it!

Citysearch

Citysearch will help you find what you're looking for, wherever you may be. Read dining and entertainment ratings and reviews, and browse the Citysearch Yellow Pages to find recommended shops and services near you.

Ask Jeeves Local

Ask Jeeves has partners with local search and content provider CitySearch. Maps and driving directions as well as city guides for more than 4000 cities are now available as a Smart Search feature.

AOL Local Search

AOL offers My Locations, allowing 55 million registered users (of AOL's instant messaging products) to access and save locations, and to communicate exactly where they are, down to their zip codes and billing addresses.

Local.com

Local.com provides over 16 million business listings as well as a broad selection of content from websites that are geographically local to your search. For example, search for 'porcelain veneers Irvine' and you'll not only get a relevant list of local dentists nearby, you'll also see direct links into the appropriate sections of their websites.

Insider Pages

Insider Pages is neighbors helping neighbors, sharing reviews of local businesses and helping others find great services they can trust. Local reviews of restaurants, dentists, beauty salons, doctors, preschools, spas and more on Insider Pages. InsiderPages.com people now has over 600,000 customer reviews from across the U.S. and over one million people visit the site each month to get the Insider scoop on local businesses.

Amazon's Local Search Engine

Amazon's A9.com offers something that I've always wanted -- the ability to "walk" up and down a street from my computer. Check out "Block View" and find out the name of that little shop next door to your supermarket, the one whose name escapes you.

Ask Poodle Local Search

Ask Poodle is the first patent pending social commerce search engine, directory, portal, and website dedicated to helping users find and connect with local businesses and merchants in real-time. Utilizes the power of live human operators that are available 24x7 to help you locate local businesses, products, and services.

Metrobot-Map Based Search Engine and City Guide

Metrobot is a map based search engine which displays business listings and links against a linear road network.

Touch Local local business directory

Touch Local local business directory. Your Local guide to Local businesses. Local directory of Local businesses

grayboxx: re-discover your neighborhood

grayboxx will soon make discovering local businesses a cinch: 1-click sharing of local favorites. super-smart recommendations. finding the local treasures that surround you has never been easier....

Krillion: Find national brands, locally

Krillion is launching a brand new service that makes it easy to find key products in the best stores in your local neighborhood. Krillion brings together millions of unbiased and comprehensive listings sources in one easy-to-use website. More details will be announced when the company launches. The company's senior leadership comes from Yahoo!, AOL, Ariba and other leading companies.

Blogdigger Local: See what they're saying in your neck of the woods!

Blogdigger Local helps you find blog and news content from the geographic location of your choice.

LiveDeal

LiveDeal Local Free Classifieds, buy and sell locally, cars, furniture, pets, real estate, merchandise and more. Find the best deals in your local community for hard to ship items, LiveDeal

Local Search Articles

Search Engines Go Local

Sure, the big search engines have pretty much figured out how to find anything you want in the world, but try looking around your local neighborhood. That's where one of the next battles of the search engine giants is starting to shape up.

Four Steps Every Business Can Take to Improve Local Search Results

Patricia Hursh's four basic (and free) steps every local business marketer should take to ensure his business is fully and accurately represented in local search engine results and IYPs.

Local Advertising: Coming Online, Slowly

eMarketer reports that despite obstacles to local internet advertising, the market will almost triple by 2008.

Web Site Branding: Go Global or Stay Local?

Should your Web site be global or adopt your nationality?

Local Search: Just About Ready

Local search hasn't taken off they way some predicted. But it's about to.

AXcessNews.com - Local Search Heats Up, Ad Revenue Follows

An online news publisher covering late breaking news stories on up to the minute news topics that are According to a report by comScore, local search rose 43% in July over year-ago results and in separate report by Borrell & Associates, local online sales rose from $4.39 billion to $4.76 billion, which between the two reports shows that Web users are turning more and more to local directories and Web sites.

Google and Yahoo lead local search

Over 60 per cent of US internet users searched for local information in July, new figures reveal.

Statistics released by web monitoring firm comScore show that 63 per cent of US internet users, representing 109 million people, searched for local information during July.

» Google Maps vs. Yahoo Local: multi-billion dollar local search battle | Digital Micro-Markets | ZDNet.com

Google is taking its mission to monetize "all the world's information" to your neighborhood. Google laid down a local gauntlet today targeting the $10 billion in advertising local businesses are projected to spend online by 2010.

Local Search Means All Business

Approximately 109 million people in the United States searched for local content online in July, a 43 percent increase from the number who conducted local searches a year ago. The 109 million people represent the vast majority, 63 percent, of the total universe of U.S. Internet users. Marketers may want to take note of the fact that consumers searching for local information, for the most part, weren't searching for newspaper stories or existential truths.

Smalltown : Local Search with Flash

From the blog of my favorite local search guy, Greg Sterling...

PRESS RELEASE Local.com Named "Most Relevant" Local Search

PRESS RELEASE Local.com Named Most Relevant Local Search Interchange Corporation (NASDAQ: INCX), owners of Local.com and a leading provider of local search services, today announced that a recent white paper on the local search industry by TeleMapics reports that Local.com is a leader in highly rele

The Future of Local Search » Blizzard Internet Marketing Newsletter

The Search Engines are committed to fully integrating Local Search into the regular Search Engine Results Pages (SERPs). Excellent article by Mary Bowling - Blizzard Internet Marketing, Inc.

iMedia Connection: SearchTHIS: Local is as Local Does

Our search editor explains why making sense of the race for local intelligence is harder than it looks.

Local Online Advertising comes of Age

The big online story is local, and it will be told in big numbers. Growth in spending began accelerating near the end of 2004 as local advertisers, generally a cautious lot, began to test the medium and found it far more cost effective than traditional local media options.

That growth continues apace.

MediaPost Publications - All Hands on Deck! Search Marketing Is Crossing The Chasm

Another category of new advertising inventory that will begin to crack in 2007, and will turn into a flood in 2008, is local search. According to InfoUSA and the Kelsey Group, there are about 350,000 Web-based businesses in the US, and 4 million businesses with a brochure-ware site. That leaves almost 10 million businesses without a Web site at all.

Adotas » GenieKnows.com Engages Vertical Search Engine

Privately-held search company GenieKnows.com today launched its Health, Business and Gaming search engine verticals, adding to its recently launched Local Search platform. With the new verticals, the Halifax-based GenieKnows, a subsidiary of IT Interactive Services, will offer users an alternative online destination search tool to outsource information contained within specific markets.

Local Search Continues to Gain Momentum, According to comScore

comScore Networks, a leader in measuring the digital age, today released the results of an analysis revealing the size and growth of the U.S. local search market. According to the study, 63 percent of U.S. Internet users (or approximately 109 million people) performed a local search online in July, a 43-percent increase versus July of 2005.

Grayboxx: A Better Local Search Engine?

I hear lots of claims from startups about how they'll improve upon or do better than the competition. Most of the time, those claims don't prove to be true in practice. Of course if you didn't believe your own PR, why would you even try? Now a new San Francisco-Bay Area startup called Grayboxx is making similar claims about local search.

MySpace.com Profiles Working for Local Internet Marketing

A growing number of Louisville businesses are turning to the social-networking Web site MySpace.com to connect with customers, promote events and, ultimately, make money. Taverns, clothing stores and gift shops -- many of them independently owned -- are creating virtual profiles of themselves on the site as an informal approach to free online advertising. For Peter Berkowitz, owner of Old Louisville Coffee House, the effort was so successful that he abandoned his traditional Web site in favor of MySpace.

One More Take on the Importance of Local Search

Sometimes we just don't listen. Pat Foltz from Fred Pryor Seminars (www.pryor.com) told us this summer that the National Association of Wholesaler-Distributors (www.naw.org) had a great business newsletter called NAW SmartBrief. Being the smarty-pants we are, we nodded politely and ignored her ? for a while. Now, one of their latest newsletters contains a link to that very hot search topic for small businesses ? local search.

Web 2.0 meets local search?

Curious about how Web 2.0 impacts local search? ?Web 2.0 & Local Search? was the topic du jour at this afternoon's Local Ad World mini-conference in New York City.

Smalltown and GrayBoxx: Two approaches to local search and two approaches to tapping the Yellow Pages gold mine

Local search and local online commerce are the next battlegrounds for the giants such as Google and Yahoo, but also for many startup companies. The lure is the billions of dollars spent on Yellow Pages advertising by local businesses.

Fractals of Change: Uses for Google Custom Search Engines ? Let Me Count the Ways

CSEs are drop-dead simple tool for local just-about-anything. It won't be long before every chamber of commerce and Rotary has a CSE of its members' sites. Why not? Resorts will have them for surrounding areas. There should be (and I'm sure there will be) one associated with every airport, train station, and Interstate rest stop. How many companies can you dream up that can have great growth by facilitating some part of this?

Local Search at Rest, and Local in Motion

Why Google Local might not be as accurate as it could be, and why it might not contain as much information as it could.

Local Search Marketing For Local Business

Today, the change in search engine marketing and consumer behavior has created a great opportunity for small business to connect with customers locally. This local focus means the Internet is a viable method to market to local prospects.

SuggestLocal Offers Collaboration Tools For Local Search

A new site SuggestLocal seeks to solve the problem of figuring out where to go and what to do with a group of colleagues or friends. The site isn't focused on rating local venues (it incorporates Yahoo ratings); rather it's focused on enabling collaboration and helping people make group decisions, which is notoriously difficult.

Social Networking Meets Local Search on SuperPages.com

DALLAS--(BUSINESS WIRE)--SuperPages.com, a product of Idearc Media Corp., today launched Reviewer of the Week as a step towards providing local content within a trusted social networking