Internet Psychology

Your online business depends on people and technology. But if you have the most fantastic technology and the most impressively designed web site, you will still make no money unless you really connect with people.

Internet Psychology is about ensuring your online presence connects with people, rather than simply being impressive technologically. Most online businesses focus their efforts on the technology - where should I host, should I use Linux or Windows, what's the best shopping cart - and so on. All important decisions, but not as important as finding out the precise nature of your human audience, what they want to read about, why they might buy your products - and so on.