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iPhone App Marketing

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Why app store developers need iPhone App Marketing

It was until recently you could get just about any App you released into the app store popular because there were so few apps to compete with.

I checked the other day and there are approximately 245,080 apps available for download in the Apple iTunes App Store. Now as you can imagine releasing your app today requires a whole lot more advertising in order to even get your app noticed. Good coding, and positive reviews just don't do it anymore. If you want to get the buzz going about your app, you need global internet and media coverage. That's where iPhone App Marketing comes in. This marketing technique is often outsourced to an experienced App Marketing company in order to do the media outreach and advertising. In order to make this page worthy to the visitors, I've decided to share some of the best ways an app developer could market their apps for the iTunes app store on their own.

Marketing iPhone Apps

iPhone App Marketing How-To

1. Give your app a really cool name - bonus points if you can fit what type of main feature the app helps with. (ie. Our stickman defense game was called "StickDefense".
2. Make sure your app is unique. The content inside must be 100% original and that makes for a good selling point to advertise.
3. Give out free download tokens to App reviewers, bloggers, iPhone app forum users with lots of posts, Twitter friends, Facebook fans, etc.
4. Blast out Press Releases to the top app review websites and social media blogs. Make sure the PR is well-written and features what makes your app a must-have.
5. Distribute your press-release to as many outlets as possible I use PR-Inside.com , PRLog.com, the Apple/Mac/iPhone only site prMac.com and submit to major news sources such as Gizmodo, Engadget, CNN Tech, NYTimes and Huffington Post. There are a ton more, keep your eyes open.
6. Find a company who may be interested in the use of your App for their business and cross-promote each others products.
7. Make a demo video of you using your App and it's best features then post it on Web 2.0 video sharing sites, (YouTube,Vimeo, Break)
8. Distribute the App's demonstration video online using free services like TubeMogul.
9. If you've got a good game or App try to license or create a song that fits the Application, use the song in videos and on your website
10. Create a free version of your app with limited features and create an easy-to-follow upgrade path that leads to the full-featured version. The 'Lite' version should offer as much teaser content and display the best most interesting features in order to make the upgrade have value to the potential customer.