Is Squidoo a Scam? An Honest Answer

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Do People Really Make Money With Squidoo?

Is Squidoo a scam? Does anyone really make money or get web traffic from Squidoo?
Short answer: No, yes and yes.

You won't make hundreds of dollars on Squidoo in your first week or first month. It will take work and many months to earn several hundred dollars a month, and earning $1000 a month is rare. Anyone who tells you otherwise is trying to scam you! But page by page, you can build up a monthly income stream. (I treat Squidoo as a hobby, and make about $300 a month.) [Make that $700 /mo and climbing.]

Squidoo pages -- called "lenses" because they focus on a topic -- have features that make them attractive to search engines and human visitors.

On this lens, I'll show you how people make money with Squidoo (and how much). I'll showcase ten lenses that demonstrate some of the unique ways people use Squidoo to drive traffic to their websites and online businesses, support charities and causes, and share their passions and expertise.

Finally, I have invited visitors to this page to weigh in: Is Squidoo a scam, or not? Add your own opinion, or browse past comments for a good overview of Squidoo's benefits-- and its limitations.

Good Content on Squidoo Gets Found

 
I've been linked to from the San Francisco Chronicle and the Washington Post (last paragraph).

One Squidoo member was interviewed by Anderson Cooper, thanks to a lens she wrote.

How People Make Money on Squidoo

Squidoo Payouts, Commissions and Promotion

  1. AD REVENUE: Each month, Squidoo keeps 45%, donates 5% to charity, and distributes the rest of its ad revenue among lenses according to their average monthly "lensrank." See Squidoo Payday Questions and Answers for a breakdown of "lensrank tiers" and monthly payouts over the last few years.

  2. MERCHANT MODULES: Earn commissions through your visitors' purchases on merchant modules (widgets) for online stores like Amazon, eBay, and CafePress. It's easy to plug in a product name, shop name, or username, and promote a product or book that ties in with your topic.

  3. PROMOTE AND SELL YOUR STUFF: If you have a store on one of the e-commerce sites that Squidoo's built modules for, you can showcase your products and let Squidoo pull in the product picture, price, and item information for you. If you have your own online store which Squidoo doesn't know about, use text, link and image modules to build a virtual storefront or product catalog pointing back to your site (Tip: I've written a tutorial on how to sell Zazzle products on Squidoo). You can even add a Paypal button to a Squidoo lens.

  4. AFFILIATE MARKETING: This is the big bucks method that many of Squidoo's top earners use. Affiliate marketing services like Share a Sale and Comission Junction have a pool of business clients with items they want to promote. You, as an affiliate marketer, sign up to promote whichever products you like. If a reader purchases something through an affiliate link on your lens, you earn a commission!

    Note however that Squidoo has had to impose a limit of 9 outbound links to the same domain per lens, with some exceptions for "trusted" domains. See "About the limit on "overly promotional lenses" for more info.

"Is This Squidoo Lens a Scam?"

Disclaimer and Confession

I'm not a Squidoo expert.
I'm not a Squidoo employee.
I'm just a Squidoo member who noticed that "is Squidoo a scam?" turns up sometimes in Squidoo-related searches. I decided to answer the question partly because I'm a fan of Squidoo, and partly -- yep! -- to earn a little money by building a Squidoo page tailored to a particular search phrase.

The fact that you're here suggests that Squidoo works!

(Addendum: For the record, this lens has earned $61.73 between Mar '09 and Mar '11 via nothing more than the ads in the header and sidebar. It's not my best earner; see below for more on what you can expect to make).

An Example "Squidoo Merchant Module"

The Amazon Spotlight Module

Squidoo merchant modules let you pick products directly or (with eBay and print-on-demand services like Cafepress) by username or shop name. There's different styles of Amazon modules, some of which show multiple products using thumbnails. Amazon Spotlight tends to drive clicks by zeroing in on a product. You add the blurb.

Seth Godin Marketing Guru Action Figure

Amazon Price: $8.99 (as of 02/16/2012)Buy Now

How many users of Facebook, eBay or Zazzle know the staff members of the host company by name? How many of those companies sell their CEO's action figure, which could double as a voodoo doll? I'm not sure what it says about Squidoo, but this item made me laugh when I discovered it using the "find products" tool on a Squidoo Amazon module.

Five Ways That People Use Squidoo

And Ten Example Lenses to Show You How

"Can you make money on Squidoo?" is an important question.

However, earning money is by no means Squidoo's only function! Squidoo members create lenses for many different purposes.

Here are just a few of the most popular ways that people use Squidoo.

Inform, Teach and Educate

"Everybody's an Expert."

One of Squidoo's mottos is: "Everybody's an expert." We all know a lot about something. Squidoo's customizable modules (widgets, bulding blocks) let us integrate original content with videos, pictures, links, and dynamic content drawn from the web.

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Earn Commissions With Affiliate Marketing

... Without Sounding Like a Commercial!

Instead of just telling you to BUY BUY BUY, these lensmasters write useful, fun articles, weaving in affiliate sales links related to their topics. Notice the "Latest Information..." automatic blog search embedded into RMS' lens.
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Promote a Business or Blog

Content Is STILL King... But Even Kings Need Trumpeters!

Squidoo is designed to make your content attractive to search engines (which crawl it daily) and readers. Alexa rates it as one of the top 500 websites in the WORLD for traffic! Squidoo's traffic stats tools help you monitor and target visitors.
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Squidoo Co-Brands

Why do some Squidoo lenses look different?

They're Squidoo co-brands: different styles of Squidoo lenses with customized features. Look at the bottom of this page under "Cool Stuff" for gateways to Squidoo co-brands.

Support a Charity or Raise Awareness

Share Your Passion While Helping a Cause

Squidoo's philosophy is that we can help others while helping ourselves. Lenses can be set to donate earnings to Squidoo charities, pre-screened to ensure that they're known, legal nonprofits. Squidoo is proud to have donated over $100,000 last year!
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Just For Fun

Entertain, Amaze and Amuse

Squidoo's versatile modules allow us to be creative and present topics in so many ways: not just through multimedia, but by adding "Duels" (two-sided guestbooks allowing debate) and "Twitterstorms" (Twitter conversations).
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"Show Me the Money!"

Real-World Results and Squidoo Earnings

That's all well and good, but you want hard numbers, right?

While most Squidoo members are wary of sharing their stats with the world, a few post month-to-month results. First up, check out young Squidoogirl's Is Squidoo a scam? blog post sharing her own results for her first six months on Squidoo. I warn you her quick start is NOT typical; she did a stellar job of studying SEO and affiliate marketing, and mastered them sooner than most.

More typical results: see how much Janet21 earns on Squidoo and Rwoman's Squidoo stats. Here's my own Squidoo stats, typical of someone who treats Squidoo as a hobby. Here's Pastiche's Squidoo Stats, not about money but traffic, showing how members can use Squidoo's tools to attract and track a particular audience for their content. And here's Christene's haul, she of the ever-helpful Squidoo Payday unofficial FAQ.

You might want to read Captain Squid's blog post on his first lens to earn $1000 a month, although this is of course exceptional.

Two years ago I invited visitors to my most popular lens to share their Traffic Stats and Squidoo Earnings via anonymous polls.

The poll numbers are skewed towards people who haven't been on Squidoo long. Even so, it looks like a minority of lensmasters -- about 5% -- are making upwards of $5000 a month with 200-500 visitors a week for their typical lenses. These people are earning the bulk of their money through 3rd party affiliate sales.

What can you expect to make on Squidoo through tier payouts and commissions alone? Squidoo Staff member Kimberly has an illuminating breakdown of the March 2011 Pay Day.

A Squidoo Success -- And a Squidoo Bust

A Tale of Two Lensmasters

Here's something most people telling you about their favorite service/product/site won't do: put two diametrically opposed viewpoints side by side for you to judge. Click their names to view their lenses and profiles.

PotPieGirl, aka Jennifer Ledbetter, is a determined work-at-home-mom who's made Squidoo the centerpiece of her make-money-online campaign. She's used its income (and that from several other online sources) to pay for family vacations, bills, and as a buffer against the economic downturn.

Squidoo success Potpiegirl

To me, getting to $50 a day was a turning point. The learning curve had lessened and I knew that once I could make $50 a day, there was NO telling how much I could make after that crucial landmark was achieved."


~ Excerpt from a How to Make 50 Dollars a Day Online on PotPieGirl's excellent blog on Squidoo, SEO and affiliate marketing


Gordon Hamilton is a former member of Squidoo who used to make thoughtful posts in the members' forum. He recently returned to say:

Squidoo bust

I really do love Squidoo. It is so friendly, has so many wonderful people and I have made so many wonderful friends and acquaintances but unfortunately I have a living to earn and it has quite simply got to the stage where I have given up with Squidoo as a potential income generator. It is the best social site on the Web - bar none - but its revenue generating capabilities I have found = zero. Eighteen months of back breaking effort and zero success."


~Excerpt from post by Gordon Hamilton, "Looks Like Squid-Bye," Mar '09



Read the rest of the thread for responses from Squidoo members. (Gordon -- sorry to single you out, but your post demonstrates there are two sides to any story. Best of luck with your other online endeavors!)
Important!

Squidoo Earnings:

The Bottom Line (My Own Opinion)


It's easy to make $20-50 a month with original, useful, interesting content.

$100+ a month takes many lenses, merchant modules, social media promotion and search engine optimization.

$1000+ a month takes affiliate marketing, experience, and longterm hard work.

YOUR TURN: Is Squidoo a Scam?

You Decide!

You've seen my stats and estimates. You've browsed some Squidoo lenses. Hopefully you've now got some idea now about what Squidoo is and how it works. It's time for you to weigh in on what you think about all this!

If you're a Squidoo member, feel free to share your own experiences, positive or negative. No flames, please, but I really do want to present an accurate view of what Squidoo is like for different people!
 

Is Squidoo a scam?

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No! And here's why.

BradKamer says:

No. It's one of many internet "baskets" to allocate your eggs (i.e. time and effort). I like to write for Squidoo but also enjoy authoring a few blogs on the side.

desertdarlene says:

It's not a scam. They don't promise you any money in the first place. Like everything, it takes work if you want to get anything from it. I like to think of it as fun, first, and a moneymaker, second.

Anyesart says:

No scam, and not an overnigth get rich opportunity or scheme. I think you have to enjoy it to do it and hopefully it will bring in some money. i am an artist so i am dong it mainly to connect with people and expose them to my art and to my anedoctes, which could be interstng to read, if not now, in 100 years. Provided we find a smart way to organize and sort all the digital stuff we are creating.

revenue4u says:

Not a scam. Squidoo is a program that you must work in order to earn a paycheck, now where have we heard that before?

nyclittleitaly says:

I believe if you work hard enough at this you can make money

Yes! This is why I still think it's a scam.

robertsugar says:

Sorry, but yes. I don't see real traffic, rather other lensmasters clicking around for extra points. However, still useful for backlinking extrnal sites.

cristianr says:

I hate obeying their rules ! jvm error 102

joeldgreat says:

taking it on the positive side, i think this site is not a scam. been to other sites and i know when to say its a scam or not. experience will tell me that this one is not. otherwise, members would leave this site already.

Cinnamonbite says:

Coming from Zazzle where I spent HOURS for MONTHS promoting, creating content, adding content, keywording content, brainstorming more ways to promote and create content, spending money on business cards and products to promote my site--I finally realized that what I'm making there is so far less than minimum wage, that everything I do is wasted time. So here at Squidoo, I don't take it seriously. I use it for a creative outlet, but it's never made me a dime, is never going to make me a dime, and I'm not going to spend every waking second fretting about it and tweaking it and sweating over it like a real job that actually pays me what I'm worth.

Scam? Well, it's not the lens owners making the big bucks here is it?

artyfax says:

I have only recently taken squidoo seriously but It does take considerable effort to earn money. Too much consideration is given to the high earning sales lenses at the expense of those with unique personal contributions. Marketing is basically down to the individual. I see little help with this aspect from the site, except telling you HOW to do it

 
view all 128 comments

Oh... One Last Thing...

I've showed how people make money on Squidoo.

I've showed just a FEW of the ways people use Squidoo.

I haven't mentioned one BIG reason people use Squidoo.


It's FUN!

Want to Try?

Create a Squidoo Lens Now!

The Squidoo Community Is There For You!

Where to Go For Help, Critique and Feedback

Squidoo's Member Forum: The Lensmaster Lounge
Get help, feedback and encouragement from fellow Squidoo members! Don't miss the "Squidoo Crash Course" at the top of the "Tricks of the Trade" forum.
The Squidoo Answer Deck Headquarters
Answers to almost every Squidoo-related question, plus two free e-books teaching you how to get started with Squidoo, and tips and techniques from top Squids!
SquidLog: A Squidoo News Magazine By and For Squidoo Members
Squidoo news, tips, tutorials and resources, plus commentary drawn from some of the great Squidoo-related blogs around the web.

Some Useful Lenses on How to Squidoo

What You Can Do...and What You Can't

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About the Author

Who Is this Greekgeek person, anyway?

I'm not Greek, I just love ancient Greece. I've got a masters in classical studies and have taught Latin. Frictos cum ista cupisna? ("Do you want fries with that?")

So how do I use Squidoo? Mostly to take a brain break from graduate studies, which explains my erratic bursts of procrastination creativity and longer absences.

I love making webpages about interesting topics from ancient Greek warships to sea slugs to baseball. I've been creating webpages like these since the dawn of the web just for fun, but there's a certain satisfaction in actually earning money for them.

I have a teaching bug which manifests itself in writing tutorials. In fact, one of my lenses, How to Build a Pyramid Kite, is a recycled webpage I first posted in 1994! I've also written a lot of tutorials on web-related topics like CSS Codes and How to Align Graphics on Webpages.

Finally, like half the internet, I feel compelled to show off my adorable cat.

Here's what Squidoo knows about me:
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Got a comment that you don't want to Tweet or add to the Duel? Sing out! Note: links in Squidoo guestbooks are nofollow (invisible to search engines), so please don't drop a link here just for the sake of building backlinks!

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  • Reply
    Ryan Feb 10, 2012 @ 2:54 am | delete
    To be honest, i have never taken to the liking of writing articles and hoping that someone will read them, i am sure for some it works great, but i myself like something like superpoints or prize rebel, it takes more effort in the long run but it is much easier to do starting off. If anyone needs an invite for Superpoints here is one here is an invite

    http://superpoints.com/refer/Anonymous4
  • Reply
    Ryan Feb 10, 2012 @ 2:53 am | delete
    To be honest, i have never taken to the liking of writing articles and hoping that someone will read them, i am sure for some it works great, but i myself like something like superpoints or prize rebel, it takes more effort in the long run but it is much easier to do starting off. If anyone needs an invite for Superpoints here is one here is an invite

    http://superpoints.com/refer/Anonymous4
  • Reply
    Ryan Feb 10, 2012 @ 2:52 am | delete
    To be honest, i have never taken to the liking of writing articles and hoping that someone will read them, i am sure for some it works great, but i myself like something like superpoints or prize rebel, it takes more effort in the long run but it is much easier to do starting off. If anyone needs an invite for Superpoints here is one here is an invite

    http://superpoints.com/refer/Anonymous4
  • Reply
    Ryan Feb 10, 2012 @ 2:52 am | delete
    To be honest, i have never taken to the liking of writing articles and hoping that someone will read them, i am sure for some it works great, but i myself like something like superpoints or prize rebel, it takes more effort in the long run but it is much easier to do starting off. If anyone needs an invite for Superpoints here is one here is an invite

    http://superpoints.com/refer/Anonymous4
  • Reply
    Sunshine38 Feb 9, 2012 @ 1:21 pm | delete
    Great lens, you did a great job. I just signed up yesterday and wrote some lenses. I hope that this will be an earning experience on Squidoo!
  • Load More

by

Greekgeek

Storyteller, fomer Latin teacher, student of mythology and the ancient world: I've worn many hats, but always I've dabbled in computers and the web.

Until...
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Feeling creative? Create a Lens!

My Featured Lenses 

A little more on how I Squidoo

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A Recommended Intro to Squidoo 

I look up to Lakeeerieartist as one of those "professional Squids" who really does make a living online.

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