Italian Coffee

Segafredo Zanetti's history is the history of a family. It is a family which has been dealing in coffee for many years.
Zanetti's mostly dealt with green coffee so when Segafredo Zanetti's came on the scene then they got into roasting of coffee, and Segafredo Zanetti's has been roasting coffee for over 35 years.

Today, the Segafredo Zanetti Group grows, selects and sells green coffee, and produces roasted coffee to an amount of more than 1,500,000 bags a year all over the world. The company's initial market was in Italy, where it soon became a leader in the Ho.Re.Ca.



The company then expanded its sales to retail shops and to international markets. Coffee (followed throughout all production phases from growth to harvesting and trading), Espresso, Quality, Service and Coffee Shops, have always been the ingredients making for the company's success.

ILLY is a brand of coffee produced in Trieste, Italy in 1933. ILLY produces only one blend in three roast variations: normal, dark roast or decaffeinated. The blend is packaged as beans just waiting for you to grind them.

Trieste is a city and port in northeastern Italy very near to the Slovenian border. Trieste is located at the head of the Gulf of Trieste on the Adriatic Sea. Throughout its history, it has been influenced by its geographic position at the crossroads of Germanic, Latin and Slavic culture. With a population of 208,614 in 2007.



The illy coffee blends are obtained by selecting from multiple sources only Arabica beans, which are considered to have a richer taste and lower caffeine content than Robusta beans.

An exclusive illy method is the pressurization technique used by the company to preserve its coffee. In this process, air is extracted from the cans and replaced with inert gasses at a higher-than-atmospheric level of pressure.

Today Andrea Illy is running the 73-year-old family-owned company. The company is on way to rolling out hundreds of coffee shops called Espressamente. That's a hill of beans compared with the 11,000 outlets flying the Starbucks Corp. flag. And the cafés are confined to Europe, Asia, and temporary locations in New York City. Andrea is not sure if the US is ready for this type of coffee shop since they feel like Americans only see coffee as a hot beverage and not "elixir". But with sales of Illy beans at upscale U.S. markets such as Whole Foods and Williams-Sonoma growing at 30% annually and 7,000 U.S. restaurants and hotels brewing Illy espresso, the company says it's only a matter of time before Americans will want Illy cafés.



Even so, Andrea Illy says he's not aiming to unseat Starbucks. Instead, his game is to create an exclusive destination with an emphasis on quality and aesthetics. The Espressamente experience will be oh-so-Italiano.

Gourmet Coffee from a small Italian roaster, Torrefazione Settebello combines just the right mix of Arabica beans with a hint of Robusta to create a smooth flavored, aromatic light Italian roast.

Torrefazione Settebello was created some 12 years ago, in order to cover a specific need.



Imported Italian Coffee was not an option and so we decided to find a custom blend and roast that matched our requirements and had it custom roasted by an Italian Roast master in the US.

The blend obviously is proprietary, the base being Brazilian Bourbon with a selection of premium Central American enhancements, including Guatemalan and Costa Rican origins amongst others.

Settebello has all the attributes of premium Italian coffee but the freshness is in most scenarios 90 days better compared to imported products.



A simple test usually reveals the freshness level. Open up a box of Settebello and you already experience the strong fragrance; squeeze a bag and you are surrounded by the sweet Settebello aroma.

Lavazza has four production facilities located in Italy, with seven subsidiaries around the world: France, Germany, Spain, United Kingdom, Portugal, Austria, and the United States. Lavazza distributes their products in eighty countries.

Lavazza has recently ventured into the Indian coffee market by buying out the entire stake of the Chennai-based Sterling Infotech group which owns the coffee chain The Barista Coffee Company and the coffee vending business Fresh and Honest.



History of the company
In 1895, a young entrepreneur named Luigi Lavazza opened a grocer's shop in Turin, Italy. From the beginning Lavazza coffee was a drink imbued with prestige. Luigi Lavazza roasted his own brand with the fine attention to detail that is the hallmark of Italian craftsmanship. A perfectionist by nature, Lavazza's unrelenting pursuit for the ultimate cup of espresso led him to develop the world's first commercial coffee blends in the early 1900's.



Today,
The contemporary Lavazza, Italy's Favourite coffee company is a global powerhouse but it still makes products with the same attention to detail that made Luigi Lavazza's coffee famous. This continued focus on quality is no accident. The company today is the world's largest family-owned roaster, with the fourth generation of Lavazza's leading the way into the new millennium.

Let Lavazza and Aroma Café Culture, with its authentic Italian taste, aroma and consistent quality, start your day, add gusto to your work break, help savor an afternoon with friends or complete a meal with polish and panache.