Jan 13th 2009 NicheQ Unleashed

The Dip: A Little Book That Teaches You When to Quit (and When to Stick) by Seth Godin

The old saying is wrong-winners do quit, and quitt more...0 points

The old saying is wrong-winners do quit, and quitters do win. Every new project (or job, or hobby, or company) starts out exciting and fun. Then it gets harder and less fun, until it hits a low point-really hard, and not much fun at all. And then you find yourself asking if the goal is even worth the hassle. Maybe you're in a Dip-a temporary setback that will get better if you keep pushing. But maybe it's really a Cul-de-Sac, which will never get better, no matter how hard you try. According...0 points

All Marketers Are Liars: The Power of Telling Authentic Stories in a Low-Trust World by Seth Godin

Every marketer tells a story. And if they do it ri more...0 points

Every marketer tells a story. And if they do it right, we believe them. We believe that wine tastes better in a $20 glass than a $1 glass. We believe that an $80,000 Porsche Cayenne is vastly superior to a $36,000 VW Touareg, which is virtually the same car. We believe that $225 Pumas will make our feet feel better-and look cooler-than $20 no-names . . . and believing it makes it true. Successful marketers don't talk about features or even benefits. Instead, they tell a story. A story we want t...0 points

Small Is the New Big: and 183 Other Riffs, Rants, and Remarkable Business Ideas by Seth Godin

More provocative business thinking from the bestse more...0 points

More provocative business thinking from the bestselling author of Purple Cow and All Marketers Are Liars As one of today's most influential business thinkers, Seth Godin helps his army of fans stay focused, stay connected, and stay dissatisfied with the status quo, the ordinary, the boring. His books, blog posts, magazine articles, and speeches have inspired countless entrepreneurs, marketing people, innovators, and managers around the world. Now, for the first time, Godin has collected t...0 points

Permission Marketing : Turning Strangers Into Friends And Friends Into Customers by Seth Godin

The man Business Week calls "the ultimate en more...0 points

The man Business Week calls "the ultimate entrepreneur for the Information Age" explains "Permission Marketing" -- the groundbreaking concept that enables marketers to shape their message so that consumers will willingly accept it. Whether it is the TV commercial that breaks into our favorite program, or the telemarketing phone call that disrupts a family dinner, traditional advertising is based on the hope of snatching our attention away from whatever we are doing. Seth Godin calls this Inter...0 points

Unleashing the Ideavirus by Seth Godin

The book that sparked a marketing revolution. &quo more...0 points

The book that sparked a marketing revolution. "This is a subversive book. It says that the marketer is not -- and ought not to be -- at the center of successful marketing. The customer should be. Are you ready for that?" --From the Foreword by Malcolm Gladwell, author of The Tipping Point. Counter to traditional marketing wisdom, which tries to count, measure, and manipulate the spread of information, Seth Godin argues that the information can spread most effectively from customer to customer, r...0 points

Free Prize Inside / Purple Cow by Seth Godin

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Purple Cow: Transform Your Business by Being Remarkable by Seth Godin

You're either a Purple Cow or you're not. You're e more...0 points

You're either a Purple Cow or you're not. You're either remarkable or invisible. Make your choice. What do Starbucks and JetBlue and KrispyKreme and Apple and DutchBoy and Kensington and Zespri and Hard Candy have that you don't? How do they continue to confound critics and achieve spectacular growth, leaving behind former tried-and true brands to gasp their last? Face it, the checklist of tired 'P's marketers have used for decades to get their product noticed -Pricing, Promotion, Publicity, t...0 points

If You're Clueless about Starting Your Own Business by Seth Godin

Tired of the corporate rat race? This addition to more...0 points

Tired of the corporate rat race? This addition to the popular "Clueless" series is aimed at people who want to know what it takes to get a small business up and running. In his helpful, humorous, and easy-to-read manner, master entrepreneur Seth Godin provides readers with everything they need to know to jump-start a new enterprise.0 points