Jason Dojc: Marketer, Trendspotter

1 - I can do better 2 - Jury's out 3 - Pretty darn good 4 - Splendiferous 5 - Awesometastic by 1 person | Log in to rate

Ranked #17,405 in People, #317,676 overall

As Seth Godin puts it, successful marketers tell a story and therein lies the appeal of marketing to me.  The best brands seem to practice applied storytelling, they take a consumer insight and and then develop a story that resonates with the customer and creates an appeal that sells a product and grows a business.  As a creative-type with a practical bent that concept of "applied storytelling" is what drives my passion for marketing and branding.

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Featured Books 

The Long Tail: Why the Future of Business is Selling Less of More

The Long Tail: Why the Future of Business is Selling Less of More

by: Chris Anderson

I wouldn't go so far to say that mass is dead. In fact, blockbusters are very much alive, however, there's a vast multi-niche market that prior to the Internet, would have never existed.

Amazon Price: $24.95 (as of 11/15/2009) Buy Now

Here Comes Everybody: The Power of Organizing Without Organizations

Here Comes Everybody: The Power of Organizing Without Organizations

by: Clay Shirky

My favorite biz book. Clay Shirky does a fantastic job explaining both the how and why of social media from a sociological and economic point of view.

Amazon Price: $10.88 (as of 11/15/2009) Buy Now

Buying In: The Secret Dialogue Between What We Buy and Who We Are

Buying In: The Secret Dialogue Between What We Buy and Who We Are

by: Rob Walker

A journalist's take on 21st century consumerism. Eye opening.

Amazon Price: $16.50 (as of 11/15/2009) Buy Now

Stumbling on Happiness

Stumbling on Happiness

by: Daniel Gilbert

Daniel Gilbert has managed to take some of the most complex neurological concepts and break it down in a way anyone can understand without dumbing down any of the complexity. Plus, he's very, very, funny.

Amazon Price: $10.85 (as of 11/15/2009) Buy Now

Outliers: The Story of Success

Outliers: The Story of Success

by: Malcolm Gladwell

I've had the pleasure of seeing Malcolm Gladwell speak twice. He's smart, funny, and modest.

Amazon Price: $14.00 (as of 11/15/2009) Buy Now

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