Who is Jesse Jackson

Jesse Louis Jackson, Sr. (born October 8, 1941) is an American civil rights activist and Baptist minister. He was a candidate for the Democratic presidential nomination in 1984 and 1988 and served as shadow senator for the District of Columbia from 1991 to 1997. He was the founder of both entities that merged to form Rainbow/PUSH. Representative Jesse Jackson, Jr. is his eldest son. In an AP-AOL "Black Voices" poll in February 2006, Jackson was voted "the most important black leader" with 15% of the vote.CBSNews.com

Operation Breadbasket was an organization dedicated to improving the economic conditions of black communities across the United States of America.

Operation Breadbasket was founded as a department of the Southern Christian Leadership Conference (SCLC) in 1962, and was operated by Rev. Leon Sullivan of Philadelphia. Much of the early activities of the group were in Atlanta and other Southern cities.

A key figure in the later history of Operation Breadbasket was Jesse Jackson. In 1964, Jackson, then twenty-two, left his native South Carolina to study at the Chicago Theological Seminary. A year later, he participated in SCLC's movement in Selma. Although Martin Luther King, Jr., SCLC's president, was suspicious of Jackson's personal ambition, the group gradually gave him greater responsibilities. When Jackson returned from Selma, he threw himself into SCLC's effort to establish a beachhead in Chicago.

In 1966, SCLC selected Jackson to be head of the Chicago chapter of its Operation Breadbasket. Influenced by the example of Sullivan in Philadelphia, a key goal of the organization was to foster ?selective buying? (boycotts) as a means to pressure white businesses to hire blacks and purchase goods and services from black contractors. Sullivan's plan was not without its predecessors, of course. One was Dr. T.R.M. Howard, a wealthy doctor and community leader on the South Side and key financial contributor to Operation Breadbasket. Before he moved from Mississippi to Chicago, Howard had developed a national reputation as a civil rights leader, surgeon, and entrepreneur. David T. Beito and Linda Royster Beito, Black Maverick: T.R.M. Howards Fight for Civil Rights and Economic Power (Urbana: University of Illinois Press, 2009), 208-09.

As head of the Regional Council of Negro Leadership, Howard had successfully organized a boycott of service-stations that refused to provide restrooms for blacks. Jackson's application of these methods, however, had a seamier aspect including cronyism and strong-arming businesses to donate money to Operation Breadbasket. David T. Beito and Linda Royster Beito, Black Maverick: T.R.M. Howard's Fight for Civil Rights and Economic Power (Urbana: University of Illinois Press, 2009), 80-82.

Noah Robinson, Jr., who had just graduated from the Wharton School of Finance and Commerce of the University of Pennsylvania, came to Chicago in 1969, to become full-time director of the Commercial Division of Operation Breadbasket. Robinson was Jesse Jackson's half-brother and sometime rival.

In December 1971, Jackson had a falling out with Ralph Abernathy, Kings successor as head of the SCLC. Jackson and his allies broke-off from SCLC and formed the wholly independent Operation PUSH (People United to Save Humanity). The founding goals were similar to those of the Operation Breadbasket. Despite Jackson's departure, Operation Breadbasket continued for a brief time under Robinson's leadership.