A Different Kind of Marketing
Here I will be posting snippets from my marketing blog
If the snippet covers something that you are interested in, then click on over an read more. I'd also love to hear some of your marketing stories, case studies, etc.
The focus of the blog is about all things marketing related. This includes SEO, online marketing, social media, and anything else you can think of. I try to take a "different" approach to marketing. By "different" I mean I look at what other people are doing in the industry and then challenge their methodologies and ideas.
Thanks for stopping by and don't forget to share your ideas and comments!
Posts on Jmorganmarketing.com
For the Month of February, 2008
Would you expect to see an advertisement on the back of your boarding pass? Imagine my surprise when I accidentally caught a glimpse of the back of my boarding pass and saw a coupon!
Online Community Stages, and a Counter Argument
What are some of the stages that the most successful online companies go through? Do they make sense?
How Much Would You Pay For Bottled Water
Is there a product or service that you could be charging more for? Could you do it while either increasing or maintaining the same demand?
The Best Method For Increasing Referrals
Do you offer gift certificates? Send thank you cards? Take clients out to dinner? What is the most effective way to increase your client referrals?
Why Go Daddy Doesn't Get It
Wonder why Go Daddy is starting to get a reputation as being a sub-par hosting provider?
Why Competition is a Good Thing
A riff about why competition is so crucial in the development of any company. What is the most important thing that competition leads to? Read to find out.
Targeted Advertising Works
An example of how a company (ProFlowers) uses targeted advertising to make a sale.
How I got Indexed in Search Engines in Under 24 Hours
Creating a website is not longer the challenge facing most individuals and businesses. The challenge now, is how to make the website actually show up in search engines. This is a quick list of things that anyone can do to help get their website indexed in under 24 hours.
The Marketing Shift
A Seth Godin inspired post about the paradigm shift in marketing. The shift of power is drifting from the marketers to the consumers, and companies better start paying attention.
10 Leadership Trends in Business
A great study was published by the Center for Creative Leadership on the leadership trends in business. Here I list those ten trends with a brief blurb, and provide a link to the original document.
15 Ways to Market Yourself on Linkedin
Many people don't realize how powerful Linkedin can be as a marketing tool. In this post I discuss 15 simple steps anyone can take to start marketing themselves or their business.
Milk Tea and Marketing
How does a small Indian restaurant leverage the power of "free" to drive customers?
Superbowl Commercials, a Waste of Money?
Is there really some value to spending 2.5 million dollars on a 30 second spot?
Presidents are Marketers Too!
A brief overview of how presidential candidates are using their websites. Are they user friendly? Do they convert well? How can they improve? I go over the websites of John McCain, Ron Paul, and Hillary Clinton. Enjoy!
Get That Flyer Off My Car!
How can placing flyers on people's cars damage your reputation?
Social Marketing is a Privilege
Just because you CAN use social media to market a product or service doesn't mean you SHOULD.
Does Marketing Create Demand?
Marketing used to be about convincing people that your product or service is best suited to solve their needs or problems.
Has marketing now developed into a demand generating tool? Are marketers able to utilize social media (or other mediums) to create a demand for something that had no demand before?
Can Marketing Create Demand?
Fetching blurbs now... please stand byMarketing Can Create Demand
CMOE says:
I think marketing creates a large portion of demand. Many marketing campaigns paint a picture of need. People purchase what the feel they can't live without.
Posted February 04, 2008
sethgodin says:
I think it can capture demand. Great products (created by marketers, of course) can also incite demand.
Posted February 03, 2008
Marketing Cannot Create Demand
Jacob Morgan says:
The problem with most marketers is that they don't leverage their greatest asset, the consumers.
People are too worried about leveraging marketing for their consumers instead of leveraging their consumers for their marketing.
Seth didn't you mention this in Purple Cow?
Posted February 05, 2008
Jacob_Morgan says:
I think marketers are broken up into tiers. The two I can think of at the moment are the marketers that introduce an idea and the marketers that spread the idea.
The guys sitting in their offices that have brainstorming sessions all day are the guys who introduce ideas. They don't generate demand (even though they try really hard to).
The marketers who spread the ideas are people just like you and me. We are the ones who generate the demand.
Posted February 03, 2008
Some of my favorite links!
- My Blog
- Of course I had to put my blog up here. I try to keep things interesting and stimulating on my blog. I talk about all things marketing related. The blog is still new but I'm working hard to provide some great content!
- For all the Search Marketers out there
- This is a combination of SEO sites such as Aaron Wall's SEO book, the official google blog, search engine land, the official yahoo blog, and many others.
- Seth Godin's Blog
- Seth always has some interesting stuff on his blog. He also has some great real world examples.
- The Long Tail
- The official blog of Chris Anderson, the author of the popular book, "The Long Tail." Chris has some great theories about...well... lot's of stuff. Check it out.
- Google News
- The name says is all. You have to read the news to stay on top of current marketing trends. Plus you should know what's going in the world :)
- Steve Hall's blog
- A great marketing and advertising blog. There is a lot of great useful information here, a must read for anyone in the marketing bizz.
- Micro Persuassion
- Steve Rubel's blog. Some great ideas and information on how technology is/will impact marketing and communication now, and in the future.
- The 4 hour work week
- A great blog by Tim Ferriss about everything ranging from marketing to effective time management. Tim is the author of the best selling book "The 4-Hour Work Week."
Some of My Top Book Picks
Vote or add your favorite books below!
Here you will find a list of what I consider to be some of the most intellectually stimulating and thought provoking books.
Marketing Blog Posts From Google
These are Updated Every Day!
- Verizon: Termination Fees Are for Marketing, Sales, Equipment ...
- Quick, why do wireless carriers have termination fees? Obviously to cover the cost of the handsets w...
- 15 Guerrilla Marketing Tips For Freelancers | Spyre Studios
- Marketing can be the one thing in your business that sets you apart from your competition, yet so ma...
- Want to See the Most Popular Social Networks in the World? There's ...
- I know us Americans tend to view the entire world from our point of view, so it's easy for us ...
- SLSO announces new head of marketing | Culture Club | STLtoday
- There's going to be another Robertson working at the St. Louis Symphony Orchestra: the SLSO has anno...
New Guestbook
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Reply
- NewRiver NewRiver Feb 17, 2008 @ 10:42 am
- Excellent! Thanks for joining Links Plexo Group!
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Reply
- CMOE CMOE Feb 14, 2008 @ 3:46 pm
- I like the lens. We are in the link exchange group together. If you get a second you should check out my a> page. I am trying to get some opinion on how I can get better page rank. Thanks.
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- CMOE CMOE Feb 4, 2008 @ 5:36 pm
- My lens is the group I am trying to get started the address is at this link
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Reply
- CMOE CMOE Feb 4, 2008 @ 5:22 pm
- I really like your lens. I am currently finishing up my marketing degree from a university in Utah. I put your lens in my featured lens' category. If you would invite everyone you know to my lens I will do the same for you. Maybe we should trade links. I ll talk to you later. Thanks for the comment.
by Jacob_Morgan
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