How SEO works
I am learning more about search engine optimization. Here is my first Squidoo lens.
Get the books I've mentioned
Career Distinction: Stand Out by Building Your Brand
Amazon Price: $14.93 (as of 05/17/2008)
Permission Marketing : Turning Strangers Into Friends And Friends Into Customers
Amazon Price: $16.50 (as of 05/17/2008)
You never forget your first time
Trying Squidoo
So I've been a Permission-Marketing guy for ages but my interest in blogs is a few weeks old. I attended an online seminar by William Arruda and Kirsten Dixson on their book "Career Distinction." They discussed how recruiters turn to search engines to find out more about their candidates before extending an offer. They ask you to Google yourself and ask:
- How many of the first 30 mentions are about you?
- Of these, how many are relevant today?
On a search engine you might find the famous Joe Hage quote in a 1999 Industry Standard (remember that one?) article. Or the glamour shot of me in 2000. Amusing, perhaps, to die-hard Joe Hage fans (I know you're out there) but not terribly relevant to how I'd like to been seen today: as a marketing strategy expert and innovative thinker based outside of Seattle.
I'm trying Squidoo today to learn more about search engine optimization (SEO). Does a lens like this one make this Joe Hage more visible and relevant online?
Here goes...
You can find me online at:
Joe Hage Online
Biznik -- a great business networking site -- join me!
Joe Hage is a handsome and witty Wharton MBA, a classically trained senior marketing strategy and thought leader perfect for roles that require high energy, new ideas, teamwork, flawless planning and execution. He happily lives near Seattle with his wife, kids, and puppy.
You can find him here, here, here and here. Invite him to speak and he might moonlight from work to do so.
Marketing strategy books to consider
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