John Lawson - 3rd Power Outlet & ColderICE.com

John was a keynote speaker at the 2010 eBay Radio Party held at the Paris in Las Vegas, which my husband and I had the pleasure of attending earlier this year. We were unfamiliar with his work prior to that address, but were delighted that we got to meet him and hear what he had to say. To call his talk spectacular would be an understatement, but what superlatives can accurately convey how much important and accurate information was dispensed that day? His is a most compelling story - starting out in 2001 on the kitchen table selling some textbooks on eBay, forced to succeed out of sheer need, and learning as he went along, John Lawson is a success story worthy of Horatio Alger.

He now is an E-commerce expert who specializes in social marketing for small businesses. He is also the President & CEO of 3rd Power Outlet, Inc., and his blog (colderice.com) has become an industry icon. You may have already seen him on television in the nationally broadcast American Express commercial he starred in, or perhaps you saw him being dubbed "The Undisputed Guru of eBay" by the host of Fox 5's Good Day Atlanta. This national recognition was because he was and is one of eBay's most productive sellers. He didn't stop there, though. Not only is he a certified eBay Platinum Powerseller with more than 100,000 transactions and 135,000 views on YouTube, he also has developed sales channels on Amazon, Yahoo Stores and his own company web site.

His popularity grows with each passing day as more people wanting to learn how to market online discover him on Twitter, Facebook, Linked In, and YouTube. Literally tens of thousands of people look to him for accurate and timely information about marketing, trusting in his knowledge because they know he has been in the trenches. John didn't buy his success on a CD or by scamming anyone. Unlike many of the Internet Marketing "Gurus" you may come across, he earned his success one sale at a time starting on eBay. He may have started out at the kitchen table, but these days he is responsible for millions of dollars in sales. His is a success story worth studying.

For that reason, this lens is devoted to connecting you with John Lawson - may he inspire you to grow an honest business like his.

Photo Credit: http://www.smallbiztechtour.com/speakers#16