Review of David Meerman Scott's - The New Rules of Marketing and PR
Ranked #6,509 in Books, #584,643 overall
Book Review - The New Rules of Marketing and PR
The problem with the old ways of marketing is that people from their earliest ages are bombarded with advertising and don't know what to trust. The result? Most people have learned to ignore instrusive marketing approaches like tv commercials or unsolicited email in favor of getting recommendations or referrals from people they trust.
David Meerman Scott describes how to get the word out and build a brand without using intrusive types of approaches that no longer work very well.
The New Rules of Marketing and PR by David Meerman Scott
Some of the topics covvered include: blogging, internet marketing, podcasts, making comments on blogs, viral marketing, and more.
Review of The New Rules of Marketing and PR by David Meerman Scott
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