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The Art of Joseph Christian Leyendecker
The artwork here is "Weapons For Liberty" one of Leyendecker's World War I posters featuring the Third Liberty Loan Campaign and the Boy Scouts of America.
We hope you enjoy visiting this page to learn more about J.C. Leyendecker and to see more examples of his art.
The Arrow Collar Man
During the 1910s and 1920s, J.C. Leyendecker (1874-1951) became famous for his commercial art, the most well known being the Arrow Collar Man.
During the first decade of the 20th century, Joseph Christian (Joe) Leyendecker and his brother, Frank, also an artist, began a lucrative career in advertising art, working with clothiers and apparel manufacturers including Cluett, Peabody & Co., for which Joe created the Arrow Collar Man, the first brand name in advertising.
The model for the Arrow Collar Man was Joe's long-time homosexual lover, Charles Beach. Of course Joe's sexual orientation was quite taboo during this part of history and, thus, was kept "in the closet" although Beach not only managed Joe's business affairs but also his social life, which was quite busy for the famous illustrator during the 1910s and 1920s.
See more of J.C. Leyendecker's Arrow Dress Shirt advertising artwork here.
An Exhibition of World War I War Posters
November 8, 2008 - January 25, 2009 at the Norman Rockwell Museum, Stockbridge, Massachusetts
Find out more information about the exhibition here.
Recruiting Poster Art by J.C. Leyendecker
Besides posters promoting war bonds, Leyendecker also produced recruiting posters for the United States Army, Navy, and Marines.
Santa Claus by J.C. Leyendecker
Leyendecker popularized the image of Santa Claus as a fat man in a red suit with his series of seasonal Saturday Evening Post covers. This one is from 1925.
J.C. Leyendecker's New Year's Babies
The first of the series of Leydendecker's New Year's babies was commissioned by the Saturday Evening Post in 1899 and appeared annually for nearly 40 years.
A Biography of J.C. Leyendecker
by Laurence S. Cutler and Judy Goffman Cutler
J.C. Leyendecker
Amazon Price: $31.50 (as of 12/28/2009)
The first book about the artist in more than 30 years, J. C. Leyendecker features his masterworks, rare paintings, studies, and other artwork, including the 322 covers he did for the Saturday Evening Post.
With a revealing text that delves into both his artistic evolution and personal life, J. C. Leyendecker restores this iconic image maker's rightful position in the pantheon of great American artists.
Books and More for J.C. Leyendecker Fans
Including poster art books for your coffee table.
J.C. Leyendecker - The Great American Illustrator
DVD - J.C. Leyendecker was the most successful illustrator of his time, creating over 500 paintings for magazine covers - including 322 for the Saturday Evening Post - and advertisements that made his clients famous. His paintings portrayed a lifestyle that resonated with millions of Americans. Even when depicting those issues that mattered most - a woman's right to vote, the economic woes of the Depression, victory over Nazi Germany - he never employed a heavy hand or a dark mood; his images were always full of human warmth and imagination. Leyendecker told the story of consumerism as if it were lyric poetry; replacing the turbulence of cultural history with a beauteous glance, a beguiling child, a muscular vision, or a gentle hand.
Amazon Price: $17.99 (as of 12/28/2009)
The J. C. Leyendecker Collection: American Illustrators Poster Book
During a career spanning more than 50 years, J.C. Leyendecker virtually invented the look of the modern magazine cover, introduced a style of mannerism embraces by the whole country, and inspired artists and designers. This book offers first-quality reproductions photographed directly from Leyendecker original works many of which have never before been published.
Amazon Price: (as of 12/28/2009)
America's Great Illustrators
Including a section on Joseph Christian Leyendecker.
Amazon Price: $19.98 (as of 12/28/2009)
Covers of the Saturday Evening Post: Seventy Years of Outstanding Illustration
From 1899 to 1969, millions of Americans saw themselves each Tuesday in the cover art of the most popular magazine in the country. Collected here is every cover of The Saturday Evening Post still in existence. Topical, whimsical, or sentimental, the covers are illuminated by a text that traces the evolution of the magazine.
Amazon Price: (as of 12/28/2009)
Norman Rockwell and the Saturday Evening Post: The Early Years, the Middle Years, the Later Years
Norman Rockwell, of course, succeeded Leyendecker at the Saturday Evening Post. Rockwell was a friend of Leyendecker (even a pallbearer at his funeral) and was greatly influenced by Leyendecker's art.
Amazon Price: (as of 12/28/2009)
J.C. Leyendecker Holiday Art
Not just Christmas and New Year's, but everything from Valentine's Day to Easter to the 4th of July.
J.C. Leyendecker Art on eBay
Here's what's at auction right now. Grab your bargain before it's going, going, gone!
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J.C. Leyendecker Collectibles
See what's available to add to your collection.
Fetching new data from eBay now... please stand byLeyendecker Magazine Collectibles
Vintage magazine art from back issues. Look for Saturday Evening Post, Life, Collier's and more.
Fetching new data from eBay now... please stand bySee the full catalog of J.C. Leyendecker artwork for sale -
J.C. Leyendecker Links and Resources
- J. C. Leyendecker on Wikipedia
- Much of the information presented here came from this resource.
- National Museum of American Illustration
- Biography of Joseph Christian Leyendecker.
- American Art Archives
- Their entry on J.C. Leyendecker
Have comments about this page?
We'd love to know what you think about the artwork and about this lens.
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Reply
- TheGreenerMe TheGreenerMe Jun 9, 2009 @ 8:32 am
- I think I've seen this style of artwork copied many times over again, he had some excellent work! I wasn't familiar with him before, but I've definitely seen the style before. Great work!
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Reply
- stargazer00 stargazer00 May 29, 2009 @ 11:26 am
- I'd never heard of Leyendecker but I love his art and that of other artists from this era such as Maxfield Parrish. Very informative and well done lens!
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Reply
- JaguarJulie JaguarJulie Apr 24, 2009 @ 10:00 am
- OMG, Susan -- this is a marvelous 5 star lens -- I absolutely love this style of artwork. Remarkable job of presentation.
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Reply
- BevsPaper BevsPaper Mar 6, 2009 @ 12:13 pm
- Splendid job on this lens! I am a huge fan of both J.C. and Frank's work. 5*s and a lensroll.
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- susannaduffy susannaduffy Dec 23, 2008 @ 1:44 am
- I have never heard of this artist before today - but even I have heard of the Arrow Shirt Man and the first brand name in advertising. I must say those chaps in the Kuppenheimer apparel really ARE wearing quality clothes - will you look at the cut of that suit? Not to mention the easy movement in the flannel bags to the left. Excellent quality, like this lens.
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by Susan52
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