Bullet Point Bio
1988 - P (Pamela Skaist-Levy) & G (Gela Nash-Taylor) meet & start a business designing maternity jeans
1997 - The line expands to include t-shirts. Company is incorporated.
March 1999 - G marries Duran Duran bassist, John Taylor.
November 1999 - Taylor & Simon Le Bon perform at launch party for Juicy's New York debut.
2001 - The Juicy Couture tracksuit debuts
2002 - Added collections for men & children
April 2003 - Purchased by Liz Claiborne, P&G remain co-CEO's.
November 2003 - Introduce line of handbags & accessories
February 2004 - Rebecca Blair from the Gucci Group becomes vice-president and general manager of merchandise & sales.
2004 - Bathing suits, shoes & jewelry lines added. Open first freestanding store, in Las Vegas, Nevada
2005 - Two more stores open in Dallas & Atlanta. Enter into licensing agreement with Movado Group, Inc. to create watches. P&G have a new line of Mattel Barbie dolls based on them.
2006 - Juicy line for infants is given the go-ahead.
1997 - The line expands to include t-shirts. Company is incorporated.
March 1999 - G marries Duran Duran bassist, John Taylor.
November 1999 - Taylor & Simon Le Bon perform at launch party for Juicy's New York debut.
2001 - The Juicy Couture tracksuit debuts
2002 - Added collections for men & children
April 2003 - Purchased by Liz Claiborne, P&G remain co-CEO's.
November 2003 - Introduce line of handbags & accessories
February 2004 - Rebecca Blair from the Gucci Group becomes vice-president and general manager of merchandise & sales.
2004 - Bathing suits, shoes & jewelry lines added. Open first freestanding store, in Las Vegas, Nevada
2005 - Two more stores open in Dallas & Atlanta. Enter into licensing agreement with Movado Group, Inc. to create watches. P&G have a new line of Mattel Barbie dolls based on them.
2006 - Juicy line for infants is given the go-ahead.
Philosophy & Inspiration
Excerpt from ReferenceForBusiness.com:P&G forged a unique style based on their own tastes. They insisted their clothing be fun, playful and what they referred to as "girly." They also believed that their T-shirts, jeans & tracksuits could serve as wardrobe staples, with which women could have, according to Jenny Rubinfield in Harper's Bazaar, "the freedom to incorporate any designer piece they desire." The look was referred to by some observers as "casual luxury" and others as "casual chic."
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Quotes
Excerpt from ReferenceForBusiness.com:In an interview that appeared in a November 2000 issue of People, Skaist-Levy said, "We wanted to revolutionize the T-shirt."
According to an article in the Los Angeles Times: "Much of the brand's success was founded on celebrity relationships. Early in the company's history, the designers hosted a suite at the Cateau Marmont in Hollywood and invited young celebrities to stop by for free clothes. Having Madonna, Jennifer Lopez and Cameron Diaz, as well as countless others, photographed in their track suits proved invaluable."
Click here to read the full article
MissAmyShops - Affordable Style Boutique
In my store you will find reasonably priced fashion - the classics and the trends.*I currently have a great Juicy Couture tee in the store - check it out before it's gone!
On my blog you will find information & opinions about trends, products, style & more.
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by MissAmyShops
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