Search Engine Optimization

Search Engine Optimization
Like other forms of advertising, search engine optimization, or SEO, is a way of getting your company to stand out from the crowd. No one knows for sure, but one source estimates there are 29.7 billion pages on the Web. That's a lot of competition when trying to get eyeballs to your web site.

The Goal
The goal of search engine optimization is to place your website as high as possible in search engine listings. Most surfers do not scroll down through search engine results, which is why you need to be as high up as possible.
Ultimately, you want to have your site listed in the top 10 or top 20 search engine results. This counts for all search engines, and especially for search engines that you would not be able sponsor your way into, even if you had the budget.

The Process
The goal of SEO is to increase the amount of traffic that is led to your site. One way to do this is by OPTIMIZING the content of your website page by page.
There are several methods and opinions about how a web page should be optimized, and much will depend on the type of site, its content, purpose and competition, if relevant. But in general search engine optimization relies heavily on the proper use of keywords and keyphrases that describe the site's content.
Keywords should first appear is in the TITLE section of the page's source code. They should also appear in the META description section where the page is accurately described by repeating the keywords. The META keywords section will also contain keywords or keyphrases describing the site's product, services or content.