Who is Kate Trgovac

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Kate Trgovac: Marketer. Mystery. Legend. Blogger.

I am a social media marketer, virtual world enthusiast and laptop bag aficionado. I have my own boutique marketing firm called LintBucket Media where I help clients enter the social media marketing space in a way that their audiences will support.

I speak at conferences and other events a few times each year, generally on social media or virtual worlds. You can see a list of my recent and upcoming talks on my blog.

About Me - Professional Bio (short version) 

Written in third person - because that's SEXY!! ;)

An Internet trailblazer from pre-Web days, Kate Trgovac started her digital marketing career when plain text email was the marketing tool of choice. Over her 17-year career, she has worked for several clients, including Nike, Molson, Nabisco, Procter and Gamble, Fido and Petro-Canada.

In 2007, Kate founded LintBucket Media, a boutique marketing agency headquartered in Vancouver that focuses on social media, community building and co-creation between brands and their audiences. She writes about the intersection of marketing and technology on her blog MyNameIsKate.ca. Kate also publishes OneDegree.ca, an online magazine that provides the inside scoop on Internet marketing and social media for Canadian marketers.

The long version of Kate's bio (if you're really interested) can be found at KateTrgovac.com.

My Best Marketing Articles 

My blog can be a mishmash of topics so I thought it might be helpful if I pulled out some of my best writing on social media marketing. These are from my blog as well as from my collection of articles on OneDegree.ca.
MNIK: 9 Easy, Social Media Steps to get Beyond Fear & Laziness in Marketing!
Get over the fear of social media and start experimenting!!
One Degree: Everyone is all a' Twitter - should your brand be?
My thoughts about the use of Twitter and some Canadian stats.
MNIK: Pitching Bloggers ... Turn on the Charm and Authenticity! Or "You had me at guru ... "
How to pitch a blogger to write about your product or service.
One Degree: Is Your Site a "Soup Nazi"?
Are usability problems pushing your customers away?
MNIK: Reminder to my fellow communications professionals - you leave traceable digital footprints
Heads up to Black Hat Marketers - you leave digital footprints!
One Degree: Mobile Marketing 101
5 tips on Mobile Marketing.
One Degree: Still running Web Analytics 1.0? Time to get into 2.0 and 3.0 gear!
How social media changes the Web Analytics game.

Some of my photos 

I love photography - but I am not a very good photographer. Le sigh. That doesn't mean I still don't try :)

Headlines from My Blog: MyNameIsKate.ca 

Over on MyNameIsKate.ca, I blog about the intersection of marketing and technology - and other juicy bits. These are the latest posts.

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EmmyLou, our junkyard Sharpei 

We adopted EmmyLou last summer from the local Sharpei rescue. They found her wandering the streets with a piece of chain around her neck. She was being used as a breeder at a puppy mill. Grrr.

But we've rescued her and now she's living a happy, relaxing life in downtown Vancouver. And I think she might be just a little spoiled :)

Books on Dogs and Sharpeis 

My Second Life Avatar: Katicus Sparrow 

I am a big fan of Second Life. I'm impressed, in particular, with what educational institutions as well as corporations have accomplished - not so much from a marketing/branding perspective, but by using Second Life as a way to overcome the tyranny of distance.

My avatar in Second Life is Katicus Sparrow. I occasionally blog about my findings, observations and shopping trips in Second Life at KaticusSparrow.com.

What my Second Life avatar is up to! 

These are the latest headlines from Katicus Sparrow's blog.

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My Favourite Books on Second Life and Virtual Worlds 

I've been doing some reading on Second Life and Virtual Worlds. I'm particularly interested in how we craft identity through the active creation of alternate selves. These are some of the books I've found really useful in my exploration.

Pictures of Katicus Sparrow 

These are some of the photos I've taken of Katicus Sparrow in Second Life. Some are from WAAAAY back when I was a total n00b and others are more recent, with some attempts to provide interesting lighting.

Medieval Theme Night by ~kate~

Medieval Theme Night

Katicus in aqua by ~kate~

Katicus in aqua

Katicus and the giant flower by ~kate~

Katicus and the gian...

Katicus by a waterfall by ~kate~

Katicus by a waterfa...

Katicus on a tree by ~kate~

Katicus on a tree

Flowers, big big flowers by ~kate~

Flowers, big big flo...

Through the flower ... by ~kate~

Through the flower ....

Katicus ... in the garden by ~kate~

Katicus ... in the g...

Katicus wearing a kitty bandana by ~kate~

Katicus wearing a ki...

Katicus playing with Mondrian by ~kate~

Katicus playing with...

Kate's Vids 

I've been putting my video laptop reviews here, but also a smattering of other things too .. videos of our junkyard sharpei and a clip from a documentary my wife is in. Good times!

CreampuffRevolution.com 

The blog of my better half

My wife, Rosemary Rowe, is an amazing writer. She is a playwright by profession, but also writes marketing copy for LintBucket's clients.

Her blog, Creampuff Revolution, is way funnier than mine!

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Thanks for visiting! 

Lenses like this can be perceived as self-indulgent. I tend to agree. But I did want to put up something on this URL. If you've made it this far, I applaud you! Thank you for visiting!

For less self-indulgent twaddle, you could visit my Funky, Chic and Cool Laptop Bag Lens where I actually write real content :)

a_willow wrote...

This is only name of the lens on Squidoo on Croatian! Interesting! Dakle, odakle ti dolazis? :)

ReplyPosted January 28, 2009

MusicMadness wrote...

Congratulations on having such a popular lens. Quality over quantity huh?

ReplyPosted September 10, 2008

JaguarJulie wrote...

Just dropping by to say hello! Love reading your reviews.

ReplyPosted September 09, 2008

mynameiskate wrote...

Thanks, Jen! Nice to meet you too :)

Thanks, Kathy! You're lovely :)

ReplyPosted August 05, 2008

kathysart wrote...

You're so smart! Smile. Had to come see this site after viewing your lens on laptop bags.
FIVE KATE IS GREAT STARS!
I am spreading the news about my new lens: http://www.squidoo.com/hawaiimls
Aloha, Kathy
~~*~~

ReplyPosted July 26, 2008

 
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